ideas shared by Sarah Nichols, MJEMonday, December 20, 2010
What’s the                             yearbook climate                               these days?                         ...
Monday, December 20, 2010
the conversation                   • beating delayed gratification                   • playing their game on their terms  ...
know your audience          • 77 percent of WHS students are on Facebook          • 74 percent with Myspace accounts      ...
Facebook is your friend        • profile, group, fan page        • friends        • news feed        • event reminders & i...
reach out to readersMonday, December 20, 2010
internal useMonday, December 20, 2010
internal useMonday, December 20, 2010
post-eventMonday, December 20, 2010
pre-eventMonday, December 20, 2010
story generationMonday, December 20, 2010
Monday, December 20, 2010
post-eventMonday, December 20, 2010
post-eventMonday, December 20, 2010
remind your readersMonday, December 20, 2010
Monday, December 20, 2010
adapting interactivityMonday, December 20, 2010
Twitter is here to stayMonday, December 20, 2010
why does it matter?                            • constant updates                            • personal, sometimes        ...
how can it influence us?                            • short, personal quotes                            • multiple perspec...
invite participationMonday, December 20, 2010
promotion (not journalism)Monday, December 20, 2010
it’s all connctedMonday, December 20, 2010
guidelines                • limited access to accounts                • mission statement and purpose                • cor...
online opinion polls                   • easy way to conduct reader research                   • simple creation process  ...
Monday, December 20, 2010
Monday, December 20, 2010
things to consider                   • shared link might generate non-student                            responses        ...
Monday, December 20, 2010
Monday, December 20, 2010
add value                   • more is more with selective buyers                    • additional content                  ...
online yearbook                   • how to begin                    • hosting, name, CMS                    • plan site ma...
WordPress          • simple, free setup          • variety of themes          • customization options          • forums, s...
online yearbook                   • content                    • topical or chronological coverage                    • ph...
online yearbookMonday, December 20, 2010
online yearbookMonday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
audio slideshowsMonday, December 20, 2010
captions, of courseMonday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
hear for yourselfMonday, December 20, 2010
non-book contentMonday, December 20, 2010
audio slideshowsMonday, December 20, 2010
Monday, December 20, 2010
Whitney Update staffMonday, December 20, 2010
analytics           • free (Google)           • track visitors           • bounce rate           • see what works (reader ...
another idea                   • designated page on school site                    • no hosting/URL or CMS decisions      ...
Monday, December 20, 2010
Monday, December 20, 2010
other considerations                   • fresh content rather than repeat from                            print publicatio...
video clips                        • complement print coverage with video                            footage of important ...
Monday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
digital staff manual                   • from paper to PDF                   • attach to Google Group                   • ...
Monday, December 20, 2010
Monday, December 20, 2010
digital tutorials                   • Jing tutorials                   • PDFs linked to website or network                ...
Monday, December 20, 2010
community journalism                • let readers in on the process                • crowdsourcing or expanding coverage t...
survey says        • 70 percent upload photos to Facebook          to share with others        • 68 percent to Myspace    ...
Monday, December 20, 2010
online photo submissionMonday, December 20, 2010
diversified coverageMonday, December 20, 2010
from you to them                   • Flickr                   • Smug Mug                   • staff site (Shutterfly, etc) ...
FlickrMonday, December 20, 2010
Monday, December 20, 2010
Monday, December 20, 2010
Smug MugMonday, December 20, 2010
fund-raisingMonday, December 20, 2010
Monday, December 20, 2010
tagging to create buzzMonday, December 20, 2010
Monday, December 20, 2010
work smarter                   • time-saving devices                    • Social Oomph for scheduled updates              ...
Google                   • Docs, Forms, Spreadsheets                   • possible uses: reporting, ladder, index,         ...
simplified productionMonday, December 20, 2010
simplified productionMonday, December 20, 2010
e-mail: snichols@rocklin.k12.ca.us                            Facebook: Sarah Gliemmo Nichols                            T...
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Game Changer

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It's a tough time for the traditional yearbook model, but an exciting time when staffs consider the digital options available as they attempt to connect with readers. The "Game Changer" session examines ways to rethink what we do from coverage to marketing, information gathering to production.

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Game Changer

  1. 1. ideas shared by Sarah Nichols, MJEMonday, December 20, 2010
  2. 2. What’s the yearbook climate these days? What are our most pressing concerns? How can we stay in the game?Monday, December 20, 2010
  3. 3. Monday, December 20, 2010
  4. 4. the conversation • beating delayed gratification • playing their game on their terms • delivery speed, style • open dialogue • opinion sharing (likes, comments)Monday, December 20, 2010
  5. 5. know your audience • 77 percent of WHS students are on Facebook • 74 percent with Myspace accounts • 50 percent on Twitter • 62 percent spend more than one hour per day on social networking sitesMonday, December 20, 2010
  6. 6. Facebook is your friend • profile, group, fan page • friends • news feed • event reminders & invitations • staying in the conversation is keyMonday, December 20, 2010
  7. 7. reach out to readersMonday, December 20, 2010
  8. 8. internal useMonday, December 20, 2010
  9. 9. internal useMonday, December 20, 2010
  10. 10. post-eventMonday, December 20, 2010
  11. 11. pre-eventMonday, December 20, 2010
  12. 12. story generationMonday, December 20, 2010
  13. 13. Monday, December 20, 2010
  14. 14. post-eventMonday, December 20, 2010
  15. 15. post-eventMonday, December 20, 2010
  16. 16. remind your readersMonday, December 20, 2010
  17. 17. Monday, December 20, 2010
  18. 18. adapting interactivityMonday, December 20, 2010
  19. 19. Twitter is here to stayMonday, December 20, 2010
  20. 20. why does it matter? • constant updates • personal, sometimes emotional or trivial content • immediate reactions • common discussion threads & trending topicsMonday, December 20, 2010
  21. 21. how can it influence us? • short, personal quotes • multiple perspectives on news events • emphasis on editing • timely and time-sensitive responsesMonday, December 20, 2010
  22. 22. invite participationMonday, December 20, 2010
  23. 23. promotion (not journalism)Monday, December 20, 2010
  24. 24. it’s all connctedMonday, December 20, 2010
  25. 25. guidelines • limited access to accounts • mission statement and purpose • correcting mistakes • avoid being in the story • announce yourself as a reporter the same way a camera would identify youMonday, December 20, 2010
  26. 26. online opinion polls • easy way to conduct reader research • simple creation process • free or inexpensive account options • link or embed to spread quickly • responses tallied automaticallyMonday, December 20, 2010
  27. 27. Monday, December 20, 2010
  28. 28. Monday, December 20, 2010
  29. 29. things to consider • shared link might generate non-student responses • representative sample (gender, age, type of student responses) • computer lab or profile • oversaturationMonday, December 20, 2010
  30. 30. Monday, December 20, 2010
  31. 31. Monday, December 20, 2010
  32. 32. add value • more is more with selective buyers • additional content • expand coverage • introduce multimedia • update beyond deadlinesMonday, December 20, 2010
  33. 33. online yearbook • how to begin • hosting, name, CMS • plan site map first • matching the print edition • launch date • marketing/promotionMonday, December 20, 2010
  34. 34. WordPress • simple, free setup • variety of themes • customization options • forums, supportMonday, December 20, 2010
  35. 35. online yearbook • content • topical or chronological coverage • photo galleries • personality profiles • audio slideshows • about: staff, publication, purchase, etcMonday, December 20, 2010
  36. 36. online yearbookMonday, December 20, 2010
  37. 37. online yearbookMonday, December 20, 2010
  38. 38. Monday, December 20, 2010
  39. 39. Monday, December 20, 2010
  40. 40. Monday, December 20, 2010
  41. 41. Monday, December 20, 2010
  42. 42. audio slideshowsMonday, December 20, 2010
  43. 43. captions, of courseMonday, December 20, 2010
  44. 44. Monday, December 20, 2010
  45. 45. Monday, December 20, 2010
  46. 46. Monday, December 20, 2010
  47. 47. hear for yourselfMonday, December 20, 2010
  48. 48. non-book contentMonday, December 20, 2010
  49. 49. audio slideshowsMonday, December 20, 2010
  50. 50. Monday, December 20, 2010
  51. 51. Whitney Update staffMonday, December 20, 2010
  52. 52. analytics • free (Google) • track visitors • bounce rate • see what works (reader patterns) • set goals for increased trafficMonday, December 20, 2010
  53. 53. another idea • designated page on school site • no hosting/URL or CMS decisions • possible tech help • built-in traffic from parents, students • opportunity to expand • BUT may be limited or more static and is harder to track w/ analyticsMonday, December 20, 2010
  54. 54. Monday, December 20, 2010
  55. 55. Monday, December 20, 2010
  56. 56. other considerations • fresh content rather than repeat from print publication(s) • updated in regular intervals or once? • students upload content, not adviser • students design, manage siteMonday, December 20, 2010
  57. 57. video clips • complement print coverage with video footage of important events • embed on website OR simply post on Vimeo, YouTube, SchoolTube (or CD) • camera recommendation: Canon T1i • indicate in print edition how to find/ view additional content online (or CD)Monday, December 20, 2010
  58. 58. Monday, December 20, 2010
  59. 59. Monday, December 20, 2010
  60. 60. Monday, December 20, 2010
  61. 61. digital staff manual • from paper to PDF • attach to Google Group • store online via Issuu • free, easily accessibleMonday, December 20, 2010
  62. 62. Monday, December 20, 2010
  63. 63. Monday, December 20, 2010
  64. 64. digital tutorials • Jing tutorials • PDFs linked to website or network • slideshare optionsMonday, December 20, 2010
  65. 65. Monday, December 20, 2010
  66. 66. community journalism • let readers in on the process • crowdsourcing or expanding coverage to events your reporters cannot attend • inviting submissions generates interest, involves the audience • online submission tools make it simpleMonday, December 20, 2010
  67. 67. survey says • 70 percent upload photos to Facebook to share with others • 68 percent to Myspace • 51 percent to Photobucket • 7 percent to Flickr • 21 percent to “other”Monday, December 20, 2010
  68. 68. Monday, December 20, 2010
  69. 69. online photo submissionMonday, December 20, 2010
  70. 70. diversified coverageMonday, December 20, 2010
  71. 71. from you to them • Flickr • Smug Mug • staff site (Shutterfly, etc) • Facebook • photos with tags • pages in progressMonday, December 20, 2010
  72. 72. FlickrMonday, December 20, 2010
  73. 73. Monday, December 20, 2010
  74. 74. Monday, December 20, 2010
  75. 75. Smug MugMonday, December 20, 2010
  76. 76. fund-raisingMonday, December 20, 2010
  77. 77. Monday, December 20, 2010
  78. 78. tagging to create buzzMonday, December 20, 2010
  79. 79. Monday, December 20, 2010
  80. 80. work smarter • time-saving devices • Social Oomph for scheduled updates • staff positions for constant progress • less on school network, more online • EvernoteMonday, December 20, 2010
  81. 81. Google • Docs, Forms, Spreadsheets • possible uses: reporting, ladder, index, applicationsMonday, December 20, 2010
  82. 82. simplified productionMonday, December 20, 2010
  83. 83. simplified productionMonday, December 20, 2010
  84. 84. e-mail: snichols@rocklin.k12.ca.us Facebook: Sarah Gliemmo Nichols Twitter: @sarahjnichols 81Monday, December 20, 2010
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