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Game Changer

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It's a tough time for the traditional yearbook model, but an exciting time when staffs consider the digital options available as they attempt to connect with readers. The "Game Changer" session …

It's a tough time for the traditional yearbook model, but an exciting time when staffs consider the digital options available as they attempt to connect with readers. The "Game Changer" session examines ways to rethink what we do from coverage to marketing, information gathering to production.

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  • 1. ideas shared by Sarah Nichols, MJEMonday, December 20, 2010
  • 2. What’s the yearbook climate these days? What are our most pressing concerns? How can we stay in the game?Monday, December 20, 2010
  • 3. Monday, December 20, 2010
  • 4. the conversation • beating delayed gratification • playing their game on their terms • delivery speed, style • open dialogue • opinion sharing (likes, comments)Monday, December 20, 2010
  • 5. know your audience • 77 percent of WHS students are on Facebook • 74 percent with Myspace accounts • 50 percent on Twitter • 62 percent spend more than one hour per day on social networking sitesMonday, December 20, 2010
  • 6. Facebook is your friend • profile, group, fan page • friends • news feed • event reminders & invitations • staying in the conversation is keyMonday, December 20, 2010
  • 7. reach out to readersMonday, December 20, 2010
  • 8. internal useMonday, December 20, 2010
  • 9. internal useMonday, December 20, 2010
  • 10. post-eventMonday, December 20, 2010
  • 11. pre-eventMonday, December 20, 2010
  • 12. story generationMonday, December 20, 2010
  • 13. Monday, December 20, 2010
  • 14. post-eventMonday, December 20, 2010
  • 15. post-eventMonday, December 20, 2010
  • 16. remind your readersMonday, December 20, 2010
  • 17. Monday, December 20, 2010
  • 18. adapting interactivityMonday, December 20, 2010
  • 19. Twitter is here to stayMonday, December 20, 2010
  • 20. why does it matter? • constant updates • personal, sometimes emotional or trivial content • immediate reactions • common discussion threads & trending topicsMonday, December 20, 2010
  • 21. how can it influence us? • short, personal quotes • multiple perspectives on news events • emphasis on editing • timely and time-sensitive responsesMonday, December 20, 2010
  • 22. invite participationMonday, December 20, 2010
  • 23. promotion (not journalism)Monday, December 20, 2010
  • 24. it’s all connctedMonday, December 20, 2010
  • 25. guidelines • limited access to accounts • mission statement and purpose • correcting mistakes • avoid being in the story • announce yourself as a reporter the same way a camera would identify youMonday, December 20, 2010
  • 26. online opinion polls • easy way to conduct reader research • simple creation process • free or inexpensive account options • link or embed to spread quickly • responses tallied automaticallyMonday, December 20, 2010
  • 27. Monday, December 20, 2010
  • 28. Monday, December 20, 2010
  • 29. things to consider • shared link might generate non-student responses • representative sample (gender, age, type of student responses) • computer lab or profile • oversaturationMonday, December 20, 2010
  • 30. Monday, December 20, 2010
  • 31. Monday, December 20, 2010
  • 32. add value • more is more with selective buyers • additional content • expand coverage • introduce multimedia • update beyond deadlinesMonday, December 20, 2010
  • 33. online yearbook • how to begin • hosting, name, CMS • plan site map first • matching the print edition • launch date • marketing/promotionMonday, December 20, 2010
  • 34. WordPress • simple, free setup • variety of themes • customization options • forums, supportMonday, December 20, 2010
  • 35. online yearbook • content • topical or chronological coverage • photo galleries • personality profiles • audio slideshows • about: staff, publication, purchase, etcMonday, December 20, 2010
  • 36. online yearbookMonday, December 20, 2010
  • 37. online yearbookMonday, December 20, 2010
  • 38. Monday, December 20, 2010
  • 39. Monday, December 20, 2010
  • 40. Monday, December 20, 2010
  • 41. Monday, December 20, 2010
  • 42. audio slideshowsMonday, December 20, 2010
  • 43. captions, of courseMonday, December 20, 2010
  • 44. Monday, December 20, 2010
  • 45. Monday, December 20, 2010
  • 46. Monday, December 20, 2010
  • 47. hear for yourselfMonday, December 20, 2010
  • 48. non-book contentMonday, December 20, 2010
  • 49. audio slideshowsMonday, December 20, 2010
  • 50. Monday, December 20, 2010
  • 51. Whitney Update staffMonday, December 20, 2010
  • 52. analytics • free (Google) • track visitors • bounce rate • see what works (reader patterns) • set goals for increased trafficMonday, December 20, 2010
  • 53. another idea • designated page on school site • no hosting/URL or CMS decisions • possible tech help • built-in traffic from parents, students • opportunity to expand • BUT may be limited or more static and is harder to track w/ analyticsMonday, December 20, 2010
  • 54. Monday, December 20, 2010
  • 55. Monday, December 20, 2010
  • 56. other considerations • fresh content rather than repeat from print publication(s) • updated in regular intervals or once? • students upload content, not adviser • students design, manage siteMonday, December 20, 2010
  • 57. video clips • complement print coverage with video footage of important events • embed on website OR simply post on Vimeo, YouTube, SchoolTube (or CD) • camera recommendation: Canon T1i • indicate in print edition how to find/ view additional content online (or CD)Monday, December 20, 2010
  • 58. Monday, December 20, 2010
  • 59. Monday, December 20, 2010
  • 60. Monday, December 20, 2010
  • 61. digital staff manual • from paper to PDF • attach to Google Group • store online via Issuu • free, easily accessibleMonday, December 20, 2010
  • 62. Monday, December 20, 2010
  • 63. Monday, December 20, 2010
  • 64. digital tutorials • Jing tutorials • PDFs linked to website or network • slideshare optionsMonday, December 20, 2010
  • 65. Monday, December 20, 2010
  • 66. community journalism • let readers in on the process • crowdsourcing or expanding coverage to events your reporters cannot attend • inviting submissions generates interest, involves the audience • online submission tools make it simpleMonday, December 20, 2010
  • 67. survey says • 70 percent upload photos to Facebook to share with others • 68 percent to Myspace • 51 percent to Photobucket • 7 percent to Flickr • 21 percent to “other”Monday, December 20, 2010
  • 68. Monday, December 20, 2010
  • 69. online photo submissionMonday, December 20, 2010
  • 70. diversified coverageMonday, December 20, 2010
  • 71. from you to them • Flickr • Smug Mug • staff site (Shutterfly, etc) • Facebook • photos with tags • pages in progressMonday, December 20, 2010
  • 72. FlickrMonday, December 20, 2010
  • 73. Monday, December 20, 2010
  • 74. Monday, December 20, 2010
  • 75. Smug MugMonday, December 20, 2010
  • 76. fund-raisingMonday, December 20, 2010
  • 77. Monday, December 20, 2010
  • 78. tagging to create buzzMonday, December 20, 2010
  • 79. Monday, December 20, 2010
  • 80. work smarter • time-saving devices • Social Oomph for scheduled updates • staff positions for constant progress • less on school network, more online • EvernoteMonday, December 20, 2010
  • 81. Google • Docs, Forms, Spreadsheets • possible uses: reporting, ladder, index, applicationsMonday, December 20, 2010
  • 82. simplified productionMonday, December 20, 2010
  • 83. simplified productionMonday, December 20, 2010
  • 84. e-mail: snichols@rocklin.k12.ca.us Facebook: Sarah Gliemmo Nichols Twitter: @sarahjnichols 81Monday, December 20, 2010