Tuesday, October 18, 2011   1
Tuesday, October 18, 2011   2
the conversation                    • beating delayed gratification                    • playing their game on their terms...
know your audience           • 89 percent of WHS students are on Facebook           • 74 percent with Myspace accounts    ...
Tuesday, October 18, 2011   5
Tuesday, October 18, 2011   6
Tuesday, October 18, 2011   7
Facebook is your friend        • profile, group, fan page        • friends        • news feed        • event reminders & i...
internal useTuesday, October 18, 2011                  9
post-eventTuesday, October 18, 2011                10
Tuesday, October 18, 2011   11
post-eventTuesday, October 18, 2011                12
Tuesday, October 18, 2011   13
Tuesday, October 18, 2011   14
add value                    • more is more with selective buyers                     • additional content                ...
online yearbookTuesday, October 18, 2011                     16
Tuesday, October 18, 2011   17
online yearbookTuesday, October 18, 2011                     18
online yearbook                    • content                     • topical or chronological coverage                     •...
Tuesday, October 18, 2011   20
Tuesday, October 18, 2011   21
Tuesday, October 18, 2011   22
Tuesday, October 18, 2011   23
audio slideshowsTuesday, October 18, 2011                      24
captions, of courseTuesday, October 18, 2011                         25
Tuesday, October 18, 2011   26
Tuesday, October 18, 2011   27
Tuesday, October 18, 2011   27
hear for yourselfTuesday, October 18, 2011                       28
audio slideshowsTuesday, October 18, 2011                      29
Tuesday, October 18, 2011   30
WordPress          • simple, free setup          • variety of themes          • customization options          • forums, s...
getting online                    • how to begin                     • hosting, name, CMS                     • plan site ...
Tuesday, October 18, 2011   33
Tuesday, October 18, 2011   34
Tuesday, October 18, 2011   35
Tuesday, October 18, 2011   36
Tuesday, October 18, 2011   37
Tuesday, October 18, 2011   38
Tuesday, October 18, 2011   39
Tuesday, October 18, 2011   40
Tuesday, October 18, 2011   41
Tuesday, October 18, 2011   42
Tuesday, October 18, 2011   43
another idea                    • designated page on school site                     • no hosting/URL or CMS decisions    ...
Tuesday, October 18, 2011   45
Tuesday, October 18, 2011   46
other considerations                    • fresh content rather than repeat from                            print publicati...
Tuesday, October 18, 2011   48
Tuesday, October 18, 2011   49
Facebook groups                    • internal communications                    • constantly connected to staff, editors  ...
Tuesday, October 18, 2011   51
save class timeTuesday, October 18, 2011                     52
other Facebook tools                    • make use of free tools while you have                            students’ atten...
Tuesday, October 18, 2011   54
Tuesday, October 18, 2011   55
remind your readersTuesday, October 18, 2011                         56
Tuesday, October 18, 2011   57
show and tellTuesday, October 18, 2011                   58
Tuesday, October 18, 2011   59
ask for inputTuesday, October 18, 2011                   60
reach out to readersTuesday, October 18, 2011                      61
post-eventTuesday, October 18, 2011                62
pre-eventTuesday, October 18, 2011               63
story generationTuesday, October 18, 2011                      64
Tuesday, October 18, 2011   65
survey says        • 70 percent upload photos to Facebook          to share with others        • 68 percent to Myspace    ...
Tuesday, October 18, 2011   67
online photo submissionTuesday, October 18, 2011              68
diversified coverageTuesday, October 18, 2011                          69
Tuesday, October 18, 2011   70
Tuesday, October 18, 2011   71
Tuesday, October 18, 2011   72
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beyond&behind

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Digital tools make all the difference when creating and improving a reader-relevant publication in today's world. This yearbook slideshow addresses social media, online content and crowdsourcing.

Published in: Technology, Design
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beyond&behind

  1. 1. Tuesday, October 18, 2011 1
  2. 2. Tuesday, October 18, 2011 2
  3. 3. the conversation • beating delayed gratification • playing their game on their terms • delivery speed, style • open dialogue • opinion sharing (likes, comments)Tuesday, October 18, 2011 3
  4. 4. know your audience • 89 percent of WHS students are on Facebook • 74 percent with Myspace accounts • 50 percent on Twitter • 62 percent spend more than one hour per day on social networking sitesTuesday, October 18, 2011 4
  5. 5. Tuesday, October 18, 2011 5
  6. 6. Tuesday, October 18, 2011 6
  7. 7. Tuesday, October 18, 2011 7
  8. 8. Facebook is your friend • profile, group, fan page • friends • news feed • event reminders & invitations • staying in the conversation is key • know that’s trending (coverage opportunities)Tuesday, October 18, 2011 8
  9. 9. internal useTuesday, October 18, 2011 9
  10. 10. post-eventTuesday, October 18, 2011 10
  11. 11. Tuesday, October 18, 2011 11
  12. 12. post-eventTuesday, October 18, 2011 12
  13. 13. Tuesday, October 18, 2011 13
  14. 14. Tuesday, October 18, 2011 14
  15. 15. add value • more is more with selective buyers • additional content • expand coverage • introduce multimedia • update beyond deadlinesTuesday, October 18, 2011 15
  16. 16. online yearbookTuesday, October 18, 2011 16
  17. 17. Tuesday, October 18, 2011 17
  18. 18. online yearbookTuesday, October 18, 2011 18
  19. 19. online yearbook • content • topical or chronological coverage • photo galleries • personality profiles • audio slideshows • about: staff, publication, purchase, etcTuesday, October 18, 2011 19
  20. 20. Tuesday, October 18, 2011 20
  21. 21. Tuesday, October 18, 2011 21
  22. 22. Tuesday, October 18, 2011 22
  23. 23. Tuesday, October 18, 2011 23
  24. 24. audio slideshowsTuesday, October 18, 2011 24
  25. 25. captions, of courseTuesday, October 18, 2011 25
  26. 26. Tuesday, October 18, 2011 26
  27. 27. Tuesday, October 18, 2011 27
  28. 28. Tuesday, October 18, 2011 27
  29. 29. hear for yourselfTuesday, October 18, 2011 28
  30. 30. audio slideshowsTuesday, October 18, 2011 29
  31. 31. Tuesday, October 18, 2011 30
  32. 32. WordPress • simple, free setup • variety of themes • customization options • forums, supportTuesday, October 18, 2011 31
  33. 33. getting online • how to begin • hosting, name, CMS • plan site map first • matching the print edition • launch date • marketing/promotionTuesday, October 18, 2011 32
  34. 34. Tuesday, October 18, 2011 33
  35. 35. Tuesday, October 18, 2011 34
  36. 36. Tuesday, October 18, 2011 35
  37. 37. Tuesday, October 18, 2011 36
  38. 38. Tuesday, October 18, 2011 37
  39. 39. Tuesday, October 18, 2011 38
  40. 40. Tuesday, October 18, 2011 39
  41. 41. Tuesday, October 18, 2011 40
  42. 42. Tuesday, October 18, 2011 41
  43. 43. Tuesday, October 18, 2011 42
  44. 44. Tuesday, October 18, 2011 43
  45. 45. another idea • designated page on school site • no hosting/URL or CMS decisions • possible tech help • built-in traffic from parents, students • opportunity to expand • BUT may be limited or more static and is harder to track w/ analyticsTuesday, October 18, 2011 44
  46. 46. Tuesday, October 18, 2011 45
  47. 47. Tuesday, October 18, 2011 46
  48. 48. other considerations • fresh content rather than repeat from print publication(s) • updated in regular intervals or once? • students upload content, not adviser • students design, manage siteTuesday, October 18, 2011 47
  49. 49. Tuesday, October 18, 2011 48
  50. 50. Tuesday, October 18, 2011 49
  51. 51. Facebook groups • internal communications • constantly connected to staff, editors • plan and remind of coverage opportunities • keep everyone on the same page so nobody is “the last to know”Tuesday, October 18, 2011 50
  52. 52. Tuesday, October 18, 2011 51
  53. 53. save class timeTuesday, October 18, 2011 52
  54. 54. other Facebook tools • make use of free tools while you have students’ attention • videos (sales, promotion) • survey linksTuesday, October 18, 2011 53
  55. 55. Tuesday, October 18, 2011 54
  56. 56. Tuesday, October 18, 2011 55
  57. 57. remind your readersTuesday, October 18, 2011 56
  58. 58. Tuesday, October 18, 2011 57
  59. 59. show and tellTuesday, October 18, 2011 58
  60. 60. Tuesday, October 18, 2011 59
  61. 61. ask for inputTuesday, October 18, 2011 60
  62. 62. reach out to readersTuesday, October 18, 2011 61
  63. 63. post-eventTuesday, October 18, 2011 62
  64. 64. pre-eventTuesday, October 18, 2011 63
  65. 65. story generationTuesday, October 18, 2011 64
  66. 66. Tuesday, October 18, 2011 65
  67. 67. survey says • 70 percent upload photos to Facebook to share with others • 68 percent to Myspace • 51 percent to Photobucket • 7 percent to Flickr • 21 percent to “other”Tuesday, October 18, 2011 66
  68. 68. Tuesday, October 18, 2011 67
  69. 69. online photo submissionTuesday, October 18, 2011 68
  70. 70. diversified coverageTuesday, October 18, 2011 69
  71. 71. Tuesday, October 18, 2011 70
  72. 72. Tuesday, October 18, 2011 71
  73. 73. Tuesday, October 18, 2011 72
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