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beyond&behind

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Digital tools make all the difference when creating and improving a reader-relevant publication in today's world. This yearbook slideshow addresses social media, online content and crowdsourcing.

Digital tools make all the difference when creating and improving a reader-relevant publication in today's world. This yearbook slideshow addresses social media, online content and crowdsourcing.

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beyond&behind beyond&behind Presentation Transcript

  • Tuesday, October 18, 2011 1
  • Tuesday, October 18, 2011 2
  • the conversation • beating delayed gratification • playing their game on their terms • delivery speed, style • open dialogue • opinion sharing (likes, comments)Tuesday, October 18, 2011 3
  • know your audience • 89 percent of WHS students are on Facebook • 74 percent with Myspace accounts • 50 percent on Twitter • 62 percent spend more than one hour per day on social networking sitesTuesday, October 18, 2011 4
  • Tuesday, October 18, 2011 5
  • Tuesday, October 18, 2011 6
  • Tuesday, October 18, 2011 7
  • Facebook is your friend • profile, group, fan page • friends • news feed • event reminders & invitations • staying in the conversation is key • know that’s trending (coverage opportunities)Tuesday, October 18, 2011 8
  • internal useTuesday, October 18, 2011 9
  • post-eventTuesday, October 18, 2011 10
  • Tuesday, October 18, 2011 11
  • post-eventTuesday, October 18, 2011 12
  • Tuesday, October 18, 2011 13
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  • add value • more is more with selective buyers • additional content • expand coverage • introduce multimedia • update beyond deadlinesTuesday, October 18, 2011 15
  • online yearbookTuesday, October 18, 2011 16
  • Tuesday, October 18, 2011 17
  • online yearbookTuesday, October 18, 2011 18
  • online yearbook • content • topical or chronological coverage • photo galleries • personality profiles • audio slideshows • about: staff, publication, purchase, etcTuesday, October 18, 2011 19
  • Tuesday, October 18, 2011 20
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  • audio slideshowsTuesday, October 18, 2011 24
  • captions, of courseTuesday, October 18, 2011 25
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  • hear for yourselfTuesday, October 18, 2011 28
  • audio slideshowsTuesday, October 18, 2011 29
  • Tuesday, October 18, 2011 30
  • WordPress • simple, free setup • variety of themes • customization options • forums, supportTuesday, October 18, 2011 31
  • getting online • how to begin • hosting, name, CMS • plan site map first • matching the print edition • launch date • marketing/promotionTuesday, October 18, 2011 32
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  • another idea • designated page on school site • no hosting/URL or CMS decisions • possible tech help • built-in traffic from parents, students • opportunity to expand • BUT may be limited or more static and is harder to track w/ analyticsTuesday, October 18, 2011 44
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  • other considerations • fresh content rather than repeat from print publication(s) • updated in regular intervals or once? • students upload content, not adviser • students design, manage siteTuesday, October 18, 2011 47
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  • Facebook groups • internal communications • constantly connected to staff, editors • plan and remind of coverage opportunities • keep everyone on the same page so nobody is “the last to know”Tuesday, October 18, 2011 50
  • Tuesday, October 18, 2011 51
  • save class timeTuesday, October 18, 2011 52
  • other Facebook tools • make use of free tools while you have students’ attention • videos (sales, promotion) • survey linksTuesday, October 18, 2011 53
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  • remind your readersTuesday, October 18, 2011 56
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  • show and tellTuesday, October 18, 2011 58
  • Tuesday, October 18, 2011 59
  • ask for inputTuesday, October 18, 2011 60
  • reach out to readersTuesday, October 18, 2011 61
  • post-eventTuesday, October 18, 2011 62
  • pre-eventTuesday, October 18, 2011 63
  • story generationTuesday, October 18, 2011 64
  • Tuesday, October 18, 2011 65
  • survey says • 70 percent upload photos to Facebook to share with others • 68 percent to Myspace • 51 percent to Photobucket • 7 percent to Flickr • 21 percent to “other”Tuesday, October 18, 2011 66
  • Tuesday, October 18, 2011 67
  • online photo submissionTuesday, October 18, 2011 68
  • diversified coverageTuesday, October 18, 2011 69
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  • Tuesday, October 18, 2011 72