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Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
Smartphone Marketing 2010, Part 2
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Smartphone Marketing 2010, Part 2

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Part 2 of my smartphone marketing presentation. This is where I start getting into mobile marketing and strategy.

Part 2 of my smartphone marketing presentation. This is where I start getting into mobile marketing and strategy.

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  • Maslow’s Hierarchy of Needs
    Lasting trends touch a nerve. They counterbalance other movements that have gone too extreme. They satisfy deep rooted desires.
    Mobile technology and user sophistication is at the point where we can start thinking not just about mobile technology, but about how that technology can change and serve our self actualization.
    Mobile lifestyle technology is about communication, commerce, interpersonal connections, connectivity and security.
    It is about having access to your online and offline life at all times.
  • Mobile commerce is a lifestyle trend that is currently coming into its own right now.


  • Online to offline
  • Mobile enabled commerce.
    Visa is launching a test program for mobile enabled commerce in NYC this September. Giving certain people RFID tags for their phone which can be used at specified vendors equipped with RFID enabled readers.
  • Peer2peer mobile commerce apps



  • While this looks very promising, keep in mind that total US advertising spending is currently projected at $170 billion for this year.
    But this is how internet advertising started - small investments that grew in double digit percentages year over year. We’re bound to see this same behavior in mobile advertising.






















  • Transcript

    • 1. Future Trends http://www.flickr.com/photos/cdm/54246114/sizes/o/in/photostream/ CONSULTING
    • 2. Connection Between Offline & Mobile Online Life Sophistication Mobile Lifestyle Location Mobile Mobile Based TV Video Services Mobile Mobile IM Mobile Internet Email Games Java Coupons/ Mobile Billing MMS Applications Barcodes Content (PSMS) SMS & SMS to SMS SMS Info SMS Voting Direct SMS Win Email Advertising CONSULTING
    • 3. Mobile Commerce Mobile Mobile Mobile Banking Shopping Brokerage Mobile Access to Mobile Travel Corporate Information & Internet Booking CONSULTING
    • 4. http://www.flickr.com/photos/29487767@N02/3338900345/sizes/l/in/photostream/ CONSULTING
    • 5. http://www.flickr.com/photos/bayhaus/4354552944/sizes/l/in/photostream/ CONSULTING
    • 6. CONSULTING
    • 7. CONSULTING
    • 8. CONSULTING
    • 9. http://www.flickr.com/photos/davidprior/125263215/sizes/z/in/photostream/ CONSULTING
    • 10. Security http://www.flickr.com/photos/14838182@N00/3237164755/ CONSULTING
    • 11. Marketing Opportunities http://blog.laptopmag.com/wpress/wp-content/uploads/2010/04/iAds.jpg CONSULTING
    • 12. http://iheartapple.org/e/wp-content/uploads/2009/03/iphone-dockers.jpg CONSULTING
    • 13. http://www.ashforddavis.com/wp-content/uploads/2010/05/Picture-2.png CONSULTING
    • 14. CONSULTING
    • 15. CONSULTING
    • 16. CONSULTING
    • 17. CONSULTING
    • 18. CONSULTING
    • 19. iAds Are Here CONSULTING
    • 20. Fun With Geolocation! CONSULTING
    • 21. CONSULTING
    • 22. Mobile Strategy http://www.flickr.com/photos/54939367@N00/729641648/sizes/l/in/photostream/ CONSULTING
    • 23. Is it part of a campaign or a greater brand strategy? CONSULTING
    • 24. BRANDED UTILITY Think about how useful it can be CONSULTING
    • 25. CONSULTING
    • 26. CONSULTING
    • 27. CONSULTING
    • 28. CONSULTING
    • 29. CONSULTING
    • 30. CONSULTING
    • 31. http://www.flickr.com/photos/dnorman/3732851541/sizes/l/in/photostream/ CONSULTING
    • 32. CONSULTING
    • 33. http://www.flickr.com/photos/sparktography/2485147794/sizes/l/in/photostream/ CONSULTING
    • 34. lauren@curioconsulting.net http://www.curioconsulting.net twitter: @CurioConsulting http://www.flickr.com/photos/apach/2002140154/sizes/l/in/photostream/ CONSULTING

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