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Future Trends




http://www.flickr.com/photos/cdm/54246114/sizes/o/in/photostream/
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Connection
                                                          Between Offline &
Mobile                             ...
Mobile Commerce



Mobile              Mobile              Mobile
Banking            Shopping            Brokerage


    M...
http://www.flickr.com/photos/29487767@N02/3338900345/sizes/l/in/photostream/

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http://www.flickr.com/photos/bayhaus/4354552944/sizes/l/in/photostream/
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CONSULTING
CONSULTING
CONSULTING
http://www.flickr.com/photos/davidprior/125263215/sizes/z/in/photostream/
                                                 ...
Security




http://www.flickr.com/photos/14838182@N00/3237164755/
                                                       C...
Marketing Opportunities




 http://blog.laptopmag.com/wpress/wp-content/uploads/2010/04/iAds.jpg   CONSULTING
http://iheartapple.org/e/wp-content/uploads/2009/03/iphone-dockers.jpg   CONSULTING
http://www.ashforddavis.com/wp-content/uploads/2010/05/Picture-2.png
                                                     ...
CONSULTING
CONSULTING
CONSULTING
CONSULTING
CONSULTING
iAds Are Here




                CONSULTING
Fun With
Geolocation!




           CONSULTING
CONSULTING
Mobile Strategy




http://www.flickr.com/photos/54939367@N00/729641648/sizes/l/in/photostream/
                           ...
Is it part of a campaign or a
   greater brand strategy?




                                CONSULTING
BRANDED UTILITY
Think about how
 useful it can be




                    CONSULTING
CONSULTING
CONSULTING
CONSULTING
CONSULTING
CONSULTING
CONSULTING
http://www.flickr.com/photos/dnorman/3732851541/sizes/l/in/photostream/
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CONSULTING
http://www.flickr.com/photos/sparktography/2485147794/sizes/l/in/photostream/
                                             ...
lauren@curioconsulting.net

                                                                       http://www.curioconsult...
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Smartphone Marketing 2010, Part 2

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Part 2 of my smartphone marketing presentation. This is where I start getting into mobile marketing and strategy.

Published in: Technology, Business
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  • Maslow’s Hierarchy of Needs
    Lasting trends touch a nerve. They counterbalance other movements that have gone too extreme. They satisfy deep rooted desires.
    Mobile technology and user sophistication is at the point where we can start thinking not just about mobile technology, but about how that technology can change and serve our self actualization.
    Mobile lifestyle technology is about communication, commerce, interpersonal connections, connectivity and security.
    It is about having access to your online and offline life at all times.
  • Mobile commerce is a lifestyle trend that is currently coming into its own right now.


  • Online to offline
  • Mobile enabled commerce.
    Visa is launching a test program for mobile enabled commerce in NYC this September. Giving certain people RFID tags for their phone which can be used at specified vendors equipped with RFID enabled readers.
  • Peer2peer mobile commerce apps



  • While this looks very promising, keep in mind that total US advertising spending is currently projected at $170 billion for this year.
    But this is how internet advertising started - small investments that grew in double digit percentages year over year. We’re bound to see this same behavior in mobile advertising.






















  • Transcript of "Smartphone Marketing 2010, Part 2"

    1. 1. Future Trends http://www.flickr.com/photos/cdm/54246114/sizes/o/in/photostream/ CONSULTING
    2. 2. Connection Between Offline & Mobile Online Life Sophistication Mobile Lifestyle Location Mobile Mobile Based TV Video Services Mobile Mobile IM Mobile Internet Email Games Java Coupons/ Mobile Billing MMS Applications Barcodes Content (PSMS) SMS & SMS to SMS SMS Info SMS Voting Direct SMS Win Email Advertising CONSULTING
    3. 3. Mobile Commerce Mobile Mobile Mobile Banking Shopping Brokerage Mobile Access to Mobile Travel Corporate Information & Internet Booking CONSULTING
    4. 4. http://www.flickr.com/photos/29487767@N02/3338900345/sizes/l/in/photostream/ CONSULTING
    5. 5. http://www.flickr.com/photos/bayhaus/4354552944/sizes/l/in/photostream/ CONSULTING
    6. 6. CONSULTING
    7. 7. CONSULTING
    8. 8. CONSULTING
    9. 9. http://www.flickr.com/photos/davidprior/125263215/sizes/z/in/photostream/ CONSULTING
    10. 10. Security http://www.flickr.com/photos/14838182@N00/3237164755/ CONSULTING
    11. 11. Marketing Opportunities http://blog.laptopmag.com/wpress/wp-content/uploads/2010/04/iAds.jpg CONSULTING
    12. 12. http://iheartapple.org/e/wp-content/uploads/2009/03/iphone-dockers.jpg CONSULTING
    13. 13. http://www.ashforddavis.com/wp-content/uploads/2010/05/Picture-2.png CONSULTING
    14. 14. CONSULTING
    15. 15. CONSULTING
    16. 16. CONSULTING
    17. 17. CONSULTING
    18. 18. CONSULTING
    19. 19. iAds Are Here CONSULTING
    20. 20. Fun With Geolocation! CONSULTING
    21. 21. CONSULTING
    22. 22. Mobile Strategy http://www.flickr.com/photos/54939367@N00/729641648/sizes/l/in/photostream/ CONSULTING
    23. 23. Is it part of a campaign or a greater brand strategy? CONSULTING
    24. 24. BRANDED UTILITY Think about how useful it can be CONSULTING
    25. 25. CONSULTING
    26. 26. CONSULTING
    27. 27. CONSULTING
    28. 28. CONSULTING
    29. 29. CONSULTING
    30. 30. CONSULTING
    31. 31. http://www.flickr.com/photos/dnorman/3732851541/sizes/l/in/photostream/ CONSULTING
    32. 32. CONSULTING
    33. 33. http://www.flickr.com/photos/sparktography/2485147794/sizes/l/in/photostream/ CONSULTING
    34. 34. lauren@curioconsulting.net http://www.curioconsulting.net twitter: @CurioConsulting http://www.flickr.com/photos/apach/2002140154/sizes/l/in/photostream/ CONSULTING
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