The ipod touch is synonymous with the youth market
Out of the 58 million iPhone and iPod devices circulating in 2009, roughly 40%, or 24 million, were Touches which ﬂooded
the market over the Christmas holidays as parents and grandparents gave their little nearest and dearest the gift of
And these Touch users are insatiable downloaders
New device. Not a whole lot known about it, but analysts seem very optimistic about its potential.
A reported 2 million iPads were sold worldwide within the ﬁrst two months.
Analysts believe that sales are on track to sell 21 (originally 15) million devices this year to outsell traditional Mac
computers unit for unit in 2011.
The google tablet is still just a rumor, but the HP Slate and the RIM Playbook are not. Considering HP’s acquisition of Palm,
expect the UI to be much slicker than your average Windows based PC.
So now let’s talk about the app market.
The combination of Apple’s iPhone/iTouch hardware, software, distribution, data plans and access, developers, and
applications is a tech ecosystem, symbiotic in nature. Each feed and strengthen the other in users and depth of use. It is
the fastest growing tech device and ecosystem in history.
This also goes back to a previous slide showing how this Apple mobile ecosystem is outpacing previous internet tech
adoptions by leaps and bounds.
The more you build, the more people want to use.
who are they downloading from
There is some debate as to just how large Apple’s application is. Everyone agrees that it is the largest marketplace for
applications, but I think most analysts are tied up in the minutia of what qualiﬁes a an app and what qualiﬁes as an
This chart includes carrier app stores which only service feature phones, not smart phones.
I think that Apple has the most users that are willing to pay for apps. These users are usually more sophisticated than the
average smartphone user and other app stores are struggling with gaining more of these types of users.
Apple and Android app store customers are also the most satisﬁed with their experience.
SMS Info SMS Voting
Direct SMS SMS
Between Ofﬂine &
Maslow’s Hierarchy of Needs
Lasting trends touch a nerve. They counterbalance other movements that have gone too extreme. They satisfy deep rooted
Mobile technology and user sophistication is at the point where we can start thinking not just about mobile technology,
but about how that technology can change and serve our self actualization.
Mobile lifestyle technology is about communication, commerce, interpersonal connections, connectivity and security.
It is about having access to your online and offline life at all times.
Mobile Access to
Mobile commerce is a lifestyle trend that is currently coming into its own right now.
Mobile enabled commerce.
Visa is launching a test program for mobile enabled commerce in NYC this September. Giving certain people RFID tags for
their phone which can be used at speciﬁed vendors equipped with RFID enabled readers.
Think Before You Build
Don’t Just Create an App.
Create an App With a Built In Audience.
Forrester IDEA Method
- Identify mass inﬂuencers
- Deliver customer support on the go
- Empower consumers with mobile
information and/or experiences
- Amplify fans by creating an army of
The Curio Method
- Examine trends
- Analyze demographic/psychographic
- Research and narrow your consumer
- Model your app around these proﬁles
- Market your app via social media and
Via Avin Narasimhan