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Human-Centered Design for Social Innovation Class 5 Moving Forward
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Human-Centered Design for Social Innovation Class 5 Moving Forward

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Once you've done the three phases of design thinking, discover, ideate and prototype, it's time for you to turn your ideas into reality. Having a pilot and a scaling strategy is one of the most …

Once you've done the three phases of design thinking, discover, ideate and prototype, it's time for you to turn your ideas into reality. Having a pilot and a scaling strategy is one of the most important things to help you move forward.


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Transcript

  • 1. Class 5 Moving Forward
  • 2. Now, you need……
  • 3. Evaluate your experience map Identify the key moments when users might interact with your idea.
  • 4. Specify the materials you need Based on your prototyping process.
  • 5. Calculate the funds you’ll need Money is often a scarce resource for an entrepreneur.
  • 6. Identify partners to work with Create an overview of people who can help you realize your idea.
  • 7. Finally… Create an action plan
  • 8. Evaluate your Experience Map Specify the materials you need Calculate the funds you need Identify partners to work with Create an action plan
  • 9. For your reference
  • 10. Then, you need……
  • 11. Pilot Start Small To Learn What Works.
  • 12. A pilot is designed primarily to test the desirability, feasibility, and viability of your idea with customers at a small scale and on a limited budget.
  • 13. Establish a Business Model Determine what to test Create a launch plan
  • 14. Establish a business model Customer Who is the customer for your product or service? Offer What is the value proposition that will make customers wish to use your product or service? Revenue How will your product or service make money or otherwise sustain itself in the marketplace? Touchpoints How will customers learn about your product or service? Where will they access it?
  • 15. Determine what to test During a pilot, it is important to test different variables that will impact the success of your idea once it goes to scale. Pricing Payment Options Incentives Customer retention Customer experience
  • 16. Create a launch plan Consider these in advance of launching a pilot. Select your partners(upstream and downstream) Pick your staff Find a location Set your initial price Establish your branding
  • 17. Scale Develop a strategy for growing your idea over time.
  • 18. BOOTSTRAPPING What is it? Raising capital to expand and replicate your pilot model without external partner. When does it make sense? A. Working with local social entrepreneurs and other community partners proves infeasible. B. Your idea is so promising, and it becomes a highly lucrative and investor- friendly business.
  • 19. FRANCHISING What is it? Selling or licensing a business package to entrepreneurs consisting of a fully branded, ready-to-run social enterprise. When does it make sense? If there are other social entrepreneurs who are interested in your idea and would be in a position to run their own sales and operations.
  • 20. INTEGRATION What is it? Combining forces with an existing social enterprise, government program, or nonprofit. When does it make sense? When you’ve identified how your design might complement or leverage the offers of already existing organizations, products, or services.
  • 21. -End-

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