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Curative | What is Social Design?
 

Curative | What is Social Design?

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    Curative | What is Social Design? Curative | What is Social Design? Presentation Transcript

    • WHAT IS SOCIAL DESIGN? Jade Tang Prepared with care for Whitecliffe College: Graphic Design 16 May 2012
    • Presentation overview:• What is Social Design?• Why should you care, as a Designer?• Case study examples• Who is behind this Design revolution?• How can you get involved?• Any Questions?Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer.Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Good DesignPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Design for GoodPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Design for Social GoodPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • What is Social Design? [ DISCUSS ]Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • What is Social Design?Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • What is Social Design?Social design has many definitions and the termis put to very different uses across the globe.1) Some definitions exist within the design world and refers to design inits traditional sense, meaning the shaping of products and services.2) Other definitions refer to social design as the creation of social reality;design of the social world.– http://en.wikipedia.org/wiki/Social_designPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Why should you care,as a Designer? [ DISCUSS ]Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Why should you care?Ask yourself:• Does it contribute visually to the world in which we live ?• Is the message totally concerned with the product or service offered?• Is the product or service entirely beneficial, or could it be harmful?• Is the design efficient in it’s use of materials?• Were the producers treated fairly?Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Why should you care?“ Designers have to make their own choices as to how best to contribute to ourshared culture.All graphic design is by its nature social,so it is a matter of which kinds of socialengagements are most desirable to you. ” – Sheila Levrant de Bretteville Professor and Director of Studies in Graphic Design at Yale University, USA.Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Case study examples [ SIT BACK & RELAX ]Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • The Girl Effect:Case-study examplePrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • ONE:Case-study examplePrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • The ONE Campaign:ONEbyONE22 Oct 2006Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • The ONE Campaign:The F Word: Famine is the Real Obscenity (International)3 Oct 2011Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • The ONE Campaign:Voices: Thank you20 Aug 2008Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • More international examples:• Charity Water http://www.charitywater.org/• It Gets Better http://www.itgetsbetter.org/• Join Red http://www.joinred.com/• Unicef + Dulux http://www.ownacolour.com/Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Curative experience:Key-Learnings• Timelines: Short/Long• Budgets: Little/None• Resource stretched• One piece to the puzzle• Creative• CollaborationPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Who is behind thisDesign revolution?Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Books / Publications• Design Revolution Emily Pilloton, Project H Design• How to be a graphic designer without losing your soul Adrian Shaughnessy• Good: An introduction to ethics in graphic design Lucienne Roberts• Human-Centred Design Toolkit IDEOPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Agency / Studios• IDEO http://ideo.com/ http://ideo.org/ http://hcdconnect.org/• Good Corp http://goodcorps.com/ http://good.is/ • Frog Design http://frogdesign.com// http://designmind.frogdesign.com/• Pipeline Projects http://www.goodfornothing.co/• ThinkPublic http://thinkpublic.com/Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Other:Networks, Competitions, Projects, Exhibitions, Events, Other...• Design 21 http://www.design21sdn.com/• AIGA Cause/Affect http://cause-affect.org/• Jessica Hische: 52x52 http://52x52.org/• Design for other 90% http://www.designother90.org/• The Feast http://feastongood.com/• Common http://www.common.is/Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • How can youget involved?Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Get involved:yMediaPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Get involved:CurativePrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Get involved:CreativeMorningsPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Get involved:The FEASTPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • Any Questions? [ DISCUSSION ]Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
    • THANK YOU Whitecliffe College Graphic Design Prepared with care jade@curative.co.nz @Curative_NZPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz