Your SlideShare is downloading. ×
0
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Social Media & Digital Communication Workshop - NSCSS Waiheke
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media & Digital Communication Workshop - NSCSS Waiheke

907

Published on

Curative's Social Media & Digital Communication Workshop - Waiheke Island, organised by North Shore Community Social Services (NSCSS)

Curative's Social Media & Digital Communication Workshop - Waiheke Island, organised by North Shore Community Social Services (NSCSS)

Published in: Education, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
907
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL MEDIA & DIGITAL COMMUNICATION “ How to reach the world without costing the earth ” Prepared with care for North Shore Community Social Services (NSCSS) Waiheke Island | 24 September 2013 Eddy Helm & Jade Tang
  • 2. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 3. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 4. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 5. Workshop overview “ How to reach the world without costing the earth ” • What is Social Media? • Social Media Principles • Social Media Revolution • Where does your organisation sit? • Choose the right platform and design a strategy to fit • Provide engaging content: creative social media wins! • Learn how to utilise your customers to develop content • Make the most of online tools to overcome time and maintenance • [ WORKSHOP EXERCISE ] • [ WORKSHOP FEEDBACK ] • In Summary • Q&A Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 6. What is Social Media? The basics: SOCIAL MEDIA IS THE USE OF TECHNOLOGY COMBINED WITH SOCIAL INTERACTION TO CREATE OR CO-CREATE VALUE. • Social Media is a conversation, not a lecture • Social Media is an extension of everyday interaction • Social Media is group driven, not top-down • Social Media is messy, disorganised & hard to control – downright chaotic at times • Social Media is a tool, not an end-point • Social Media is potentially where your customers, prospects and community spend their time Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 7. Social Media Principles The five core principles: 1. FIND THE RIGHT PEOPLE Build a small enthusiastic team around it 2. LISTEN FIRST No one likes the annoying guy from work that talks about himself all day long; don’t be that guy. 3. ENGAGE EARLY & OFTEN It’s the bread and butter of any successful social media effort. 4. MEASURE EVERYTHING Use data collected to make better strategic decisions - Kanter 5. LEARN & ADJUST Dialogue changes everything. You must be willing to learn and adjust your tactics based on your community. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 8. Social Media Principles The five core principles: 1. FIND THE RIGHT PEOPLE Build a small enthusiastic team around it As with everything else your organisation does, your employees are the key differentiator between you and the next guy. Before launch- ing any social media plan, it’s important to identify who’s going to be managing these efforts. Don’t try to outsource execution as these team members are the heart & soul of your brand’s voice. By first identifying the right people to lead these efforts, they can help drive key decisions moving forward. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 9. Social Media Principles The five core principles: 2. LISTEN FIRST No one likes the annoying guy from work that talks about himself all day long; don’t be that guy. No one likes the annoying guy from work that talks about himself all day long; don’t be that guy. There are hundreds, if not thousands, of tools to monitor what’s being said about your company or brand. This can be as simple as setting up Google Alerts for keywords re- lated to your brand/company or even using search.twitter.com (or searching from the site/various twitter apps.) Both of these methods are can become quite tedious, so this part you might like to outsource to a digital agency. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 10. Social Media Principles The five core principles: 3. ENGAGE EARLY & OFTEN It’s the bread and butter of any successful social media effort. There’s a reason Brian Solis recently published his book entitled Engage! It’s the bread and butter of any successful social media effort. And it takes dedicated, passionate people to achieve engagement with any community. If you’re going to simply push out one way messaging, there’s plenty of traditional media channels for that… Take your pick! Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 11. Social Media Principles The five core principles: 4. MEASURE EVERYTHING Use data collected to make better strategic decisions This is an area that you should look to outsource (unless you’re a whiz with tracking, analysing, and reporting on every online conversation about your brand.) Find a online measurement tool that gives you a snapshot of the larger social monitoring industry: Brand Monitoring, Social Analytics, as well as Social Insights. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 12. Social Media Principles The five core principles: 5. LEARN & ADJUST Dialogue changes everything. You must be willing to learn and adjust your tactics based on your community. While traditional brand communication models might have delivered similar results year in and year out, social tactics involve conversations with real people. Dialogue changes everything. You must be willing to learn and adjust your tactics based on your community. Of course, it never hurts to have a plan in place at the beginning of the fiscal year but I’d include a big asterisk on the front when sharing with leadership: *Subject to change! Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 13. This video was produced in 2009 based on the book Socialnomics by Erik Qualman. Music: Fat Boy Slim’s “Right Here, Right Now” http://socialnomics.net/ Social Media Revolution Is Social Media a fad? Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 14. Where do you sit? Maturity of Social Media practice in your organisation: BETH KANTER’S FRAMEWORK: > Where is your organisation now? > What does that look like? > What do you need to get to the next level? Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 15. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 16. Curative Case Studies: CreativeMornings Choose the right platform and design a social media strategy to fit #LiveForTomorrow Provide engaging content: creative social media wins LIFEHACK Learn how to utilise your community to develop content Curative How to make the most of online tools to overcome time and maintenance Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 17. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 18. CreativeMornings CreativeMornings is a global monthly breakfast lecture series for creative types GLOBAL THEME » http://creativemornings.com/ Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 19. CreativeMornings Choose the right platform and design a strategy to fit Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 20. CreativeMornings Choose the right platform and design a strategy to fit “ Just because you build it, doesn’t mean they’ll come. ” – Go to where your community is already playing online. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 21. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard Shaw Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 22. Live For Tomorrow is a project for those that are struggling with, care about, or are affected by youth suicide, depression, alcohol use, self-harm and bullying. http://livefortomorrow.co.nz/ #LiveForTomorrow Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 23. #LiveForTomorrow Provide engaging content: Creative social media wins Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 24. #LiveForTomorrow Provide engaging content: Creative social media wins “ Create engaging content with key influencers ” – All you need is a good idea, a great cause and a whole lot of passion + persistence. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 25. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard Shaw Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 26. We’re assembling a crack team of hipsters, hackers and hustlers to help combat youth mental health issues. We call them LIFEHACKERS. http://lifehackhq.co/ LIFEHACK Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 27. LIFEHACK Learn how to utilise your community to develop content Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 28. LIFEHACK Learn how to utilise your community to develop content “ Arm your community with key messages, and then, set them free! ” – Give people the tools and language to start the conversation Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 29. Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 30. Curative Curative is a creative agency working with leading not- for-profit organisations, social enterprises to enable community communication http://curative.co.nz/ Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 31. Curative How to make the most of online tools to overcome time and maintenance HOOTSUITE POCKET BUFFER Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 32. Curative How to make the most of online tools to overcome time and maintenance “ Find a way to make social media work for you, and your workstyle ” – Have key themes, ideas, dates planned... but leave room for spontaneity Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 33. ‘ Ok, now it’s your turn ’ [ EXCERCISE ] Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 34. Social Media & Digital Communications: Where do you sit? Maturity of Social Media practice in your organisation: CRAWL WALK RUN FLY Marketing & Communications Strategy and development Culture Change Linking Social with results and networks Pilot: Focus one program or channel th mesurement Incremental capacity Ladder of engagement Content strategy Best practices Measurement and learning in all the above Network building Many champions and free agents work for you Multi-Channel engagement, content and measurement Reflection and continuous improvment BETH KANTER’S FRAMEWORK: • Where is your organisation now? • What does that look like? • What do you need to get to the next level? Workshop Handout #1 Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 35. Workshop Handout #2 Social Media Audit: What is your organisation currently using? Online Tools: Y N Other Frequency Why? Facebook Twitter Eventbrite (events) Tumblr (blog) YouTube (videos) Flickr (photos) Mailchimp (e-newsletter) Website Other (please specify) Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 36. ‘ Feedback & Questions ’ [ DISCUSSION ] Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 37. In Summary “ How to reach the world without costing the earth ” Remember the five core principles: 1. FIND THE RIGHT PEOPLE 2. LISTEN FIRST 3. ENGAGE EARLY & OFTEN 4. MEASURE EVERYTHING 5. LEARN & ADJUST And then: • Design a digital strategy that suits your audience • Be creative and inspiring with your content • Engage your community and • Be realistic about what you can achieve online Prepared with care for NSCSS Waiheke Island Workshop | 24 September 2013 Eddy Helm & Jade Tang
  • 38. Thank you Any questions? Prepared with care by jade@curative.co.nz eddy@curative.co.nz @Curative_NZ

×