Curative | Create, Connect, Change
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Curative | Create, Connect, Change

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Curative | Create, Connect, Change Curative | Create, Connect, Change Presentation Transcript

  • CREATE, CONNECT, CHANGE Eddy Helm + Jade Tang Prepared with care for Converge 4 May 2012
  • Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer.Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Workshop overview:• What is Brand?• What is Social Media?• Communicating your Brand via Social Media• Feedback discussion & questionsPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • CreativeMorningsIntroduction to case-study exemplarPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • What is brand?Not just a logoPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • What is brand?Visual languagePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • What is brand?CulturePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • What is brand?Tone of voicePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • What is brand?Audience/CommunityPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Why?“People don’tbuy what you do, theybuy why you do it”Simon SinekPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • What is Social Media?Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Marketing FruitNot as sweet as you think.Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:to your CommunityPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via FacebookPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via TwitterPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via Eventbrite (event registrations)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via Tumblr (blog)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via Vimeo (videos)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via Flickr (photos)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via Mailchimp (e-newsletter)Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Communicating your brand:via your WebsitePrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • Why?Tina Roth EisenbergFounderPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • ‘ Feedback & Questions ’ [ DISCUSSION ]Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
  • THANK YOU Converge 2012 Workshop Prepared with care eddy@curative.co.nz jade@curative.co.nzPrepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang