Utilizing Social Media to Understand People
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At its heart, Market Research can be characterized as “listening” to the market/consumer. Though ...
At its heart, Market Research can be characterized as “listening” to the market/consumer. Though
many different tools and techniques have been used, the fundamental objective has been to understand people. In this context, it is important to recognize that even though a lot of things differ
about it (some of which will be discussed in this paper), social media represents a new source of
data from which we can try to understand our consumers and people in general.
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