Project	  Inteliant	  An	  intelligent	  compliance	  solu4on	  for	  health	  care	  social	  media	  engagement	  Corey	...
Project	  Inteliant	  Built	  on	  the	  force.com	  pla>orm	  the	  solu4on	  is	  a	  cloud	  app	  that	  can	  be	  u4...
Social	  content	  aggrega0on	  and	  cura0on	  Health	  care	  en44es	  want,	  need	  to	  par4cipate	  in	  social	  co...
Intelligent	  workflows	  help	  catalog	  and	  priori0ze	  Conversa4ons	  happen	  in	  many	  social	  channels	  at	  o...
Perils	  of	  ill-­‐advised	  social	  media	  responses	  The	  health	  care	  industry	  is	  highly	  regulated	  and	...
Systemic	  valida0on	  and	  control	  process	  Project	  Inteliant	  includes	  standard	  and	  customizable	  valida4o...
Secondary	  review	  and	  approval	  process	  OHen4mes	  a	  secondary	  review	  of	  the	  messaging	  is	  needed.	  ...
Engagement,	  sen0ment	  iden0fy	  the	  0me	  to	  respond	  Your	  message	  will	  be	  viewed	  as	  disrup4ve	  or	  ...
Everyone	  can	  curate	  social	  content	  With	  Project	  Inteliant	  anyone	  can	  curate	  content	  for	  the	  so...
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Project Inteliant (MediaForce) concept deck

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Original concept deck for Project Inteliant (previously codenamed MediaForce) which later became the actual product, Curatiant

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Project Inteliant (MediaForce) concept deck

  1. 1. Project  Inteliant  An  intelligent  compliance  solu4on  for  health  care  social  media  engagement  Corey  Rawdon  
  2. 2. Project  Inteliant  Built  on  the  force.com  pla>orm  the  solu4on  is  a  cloud  app  that  can  be  u4lized  as  a  stand  alone  solu4on  or  integrated  with  a  customer’s  exis4ng  Salesforce.com  instance  
  3. 3. Social  content  aggrega0on  and  cura0on  Health  care  en44es  want,  need  to  par4cipate  in  social  conversa4ons;  however,  the  barriers  to  entry  are  oHen  seen  as  too  large  to  overcome  and  seem  at  odds  with  the  premise  of  social  media  engagement  
  4. 4. Intelligent  workflows  help  catalog  and  priori0ze  Conversa4ons  happen  in  many  social  channels  at  once.  An  intelligent  filtering  mechanism  is  necessary  to  separate  ac4onable  messages  from  noise  and  help  priori4ze  for  response  
  5. 5. Perils  of  ill-­‐advised  social  media  responses  The  health  care  industry  is  highly  regulated  and  monitored;  a  mishap  like  these  would  be  detrimental  not  only  to  the  ini4a4ng  en4ty  but  to  the  future  of  social  engagement  for  health  care  as  a  whole  
  6. 6. Systemic  valida0on  and  control  process  Project  Inteliant  includes  standard  and  customizable  valida4on  rules  to  help  ensure  that  only  proper  messaging  reaches  the  external  audience  and  protects  against  off-­‐target  messaging  
  7. 7. Secondary  review  and  approval  process  OHen4mes  a  secondary  review  of  the  messaging  is  needed.  Project  Inteliant  queues  up  messages  for  review  and  keeps  a  detailed  audit  history  for  each  social  messaging  request  
  8. 8. Engagement,  sen0ment  iden0fy  the  0me  to  respond  Your  message  will  be  viewed  as  disrup4ve  or  ignored  completely  if  delivered  at  the  wrong  4me  to  the  receiver.  Well-­‐4med  messages  delivered  when  the  receiver  is  most  likely  engaged  will  be  well  received  
  9. 9. Everyone  can  curate  social  content  With  Project  Inteliant  anyone  can  curate  content  for  the  social  web.  Please  contact  Corey  Rawdon  for  more  informa4on  

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