Webinar: Curata and Hubspot, How to Feed the Content Beast

3,929 views

Published on

Rick Burnes of HubSpot & Pawan Deshpande of Curata address the problem of the always-hungry content beast and provide an in-depth look at how marketers can use content creation and content curation to keep their beasts happy and well fed. The presentation includes 10 tips to make content creation and content curation easier. For further tips and tricks on how to feed the beast, download the ebook "How to Feed the Content Beast (without getting eaten alive)" http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,929
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Webinar: Curata and Hubspot, How to Feed the Content Beast

  1. 1. #AMACurata@GetCuratawww.GetCurata.com10 WAYS TO FEED YOURCONTENT BEASTJanuary 19th, 2012Pawan Deshpande@GetCurataRick Burnes@rickburnesfeed me!
  2. 2. #AMACurata@GetCuratawww.GetCurata.comOVERVIEW1.  The Problem: Hungry Beast•  Why content?•  How to produce enough?•  What is enough?2.  The Solution: Well-fed Beasts•  Content Creation•  Content Curation•  10 Content Tips & Tricks
  3. 3. #AMACurata@GetCuratawww.GetCurata.com01020304050Multiple timesa dayOnce a day Once a week Once a month We dontcreate contentWebinar Live Poll Results: How often are youcreating content?
  4. 4. #AMACurata@GetCuratawww.GetCurata.comHungry BeastsThe Problem:
  5. 5. #AMACurata@GetCuratawww.GetCurata.comWhy Content?feed me!
  6. 6. #AMACurata@GetCuratawww.GetCurata.comWebsiteVisitorsCustomersWebsite VisitorsLeadsCustomers!
  7. 7. #AMACurata@GetCuratawww.GetCurata.com
  8. 8. #AMACurata@GetCuratawww.GetCurata.com
  9. 9. #AMACurata@GetCuratawww.GetCurata.com
  10. 10. #AMACurata@GetCuratawww.GetCurata.com
  11. 11. #AMACurata@GetCuratawww.GetCurata.com
  12. 12. #AMACurata@GetCuratawww.GetCurata.com•  Thought leadership•  Brand awareness•  Your own perspective•  Support lead generation•  Topic resource and authorityBENEFITS OF CONTENT
  13. 13. #AMACurata@GetCuratawww.GetCurata.com
  14. 14. #AMACurata@GetCuratawww.GetCurata.comHow do youproduce enough?feed me!
  15. 15. #AMACurata@GetCuratawww.GetCurata.comDifficult to feed the BeastI m hungry!
  16. 16. #AMACurata@GetCuratawww.GetCurata.com010203040506070Time to do it Finding topicsfor originalcontentHaving staff todo itMeasuringresultsWays to shareitWebinar Live Poll Results: What are some of thechallenges you have when faced with creatingcontent?
  17. 17. #AMACurata@GetCuratawww.GetCurata.com
  18. 18. #AMACurata@GetCuratawww.GetCurata.comWhat isenoughcontent?feed me!
  19. 19. #AMACurata@GetCuratawww.GetCurata.com
  20. 20. #AMACurata@GetCuratawww.GetCurata.com
  21. 21. #AMACurata@GetCuratawww.GetCurata.com
  22. 22. #AMACurata@GetCuratawww.GetCurata.com
  23. 23. #AMACurata@GetCuratawww.GetCurata.comI’m full!Well-fed BeastsThe Solution:
  24. 24. #AMACurata@GetCuratawww.GetCurata.comContent Creationis hard !! but here are a fewways to make it easier.
  25. 25. #AMACurata@GetCuratawww.GetCurata.comCONTENTCURATIONI’m full!
  26. 26. #AMACurata@GetCuratawww.GetCurata.com“A Content Curator is someone whocontinually finds, groups, organizesand shares the best and most relevantcontent on a specific issue online.”-  Rohit Bhargava, OgilvyCONTENT CURATION DEFINITION
  27. 27. #AMACurata@GetCuratawww.GetCurata.comShare© Copyright HiveFire, Inc. 2012CONTENT CURATION: HOW TO DO ITFind OrganizeIndustry NewsIndustry BlogsTopic SiteTopic Email NewsletterTopic Social MediaAn Online B2B Marketing ProcessIndustry Social Media
  28. 28. #AMACurata@GetCuratawww.GetCurata.com
  29. 29. #AMACurata@GetCuratawww.GetCurata.com
  30. 30. #AMACurata@GetCuratawww.GetCurata.com
  31. 31. #AMACurata@GetCuratawww.GetCurata.com
  32. 32. #AMACurata@GetCuratawww.GetCurata.com
  33. 33. #AMACurata@GetCuratawww.GetCurata.com“We doubled our traffic this quarter over last.”“We have e-newsletter open rates of 20-25%and more than doubled newslettersubscriptions in only 4 months!”“I’ve tried to do this [have a curated site] before, andthe cost would have been astronomical – even justthe interface would be $5,000 - $10,000; it wouldprobably require a full-time staff member working onit, and we spend maybe 20 minutes to an hour aweek working on it.”
  34. 34. #AMACurata@GetCuratawww.GetCurata.com10 CONTENTTIPS & TRICKSI’m full!
  35. 35. #AMACurata@GetCuratawww.GetCurata.comGG I’m SObloggingthis.Photo: patrick gage on Flickr#1 Get into the content mindset
  36. 36. #AMACurata@GetCuratawww.GetCurata.com#2TweetableFacts
  37. 37. #AMACurata@GetCuratawww.GetCurata.comGGPhoto: Wikipedia#3 Don’t try to beHemingwayInstead, try tobe useful.
  38. 38. #AMACurata@GetCuratawww.GetCurata.com#4 Conduct a pollor survey
  39. 39. #AMACurata@GetCuratawww.GetCurata.com#5 Don’t make one personcarry the load
  40. 40. #AMACurata@GetCuratawww.GetCurata.comTop Bloggers -- AugustKipp – 46,945 ViewsPamela – 32,074 ViewsMike – 22,764 ViewsKara – 19,758 ViewsMaggie – 19,234 Views
  41. 41. #AMACurata@GetCuratawww.GetCurata.comAt HubSpot130/300employeesblog.
  42. 42. #AMACurata@GetCuratawww.GetCurata.com#6GUESTPOST
  43. 43. #AMACurata@GetCuratawww.GetCurata.com#7 Re-use yourbest oldcontent.
  44. 44. #AMACurata@GetCuratawww.GetCurata.com#8 Conduct aninterview
  45. 45. #AMACurata@GetCuratawww.GetCurata.com#9 Test Your Content
  46. 46. #AMACurata@GetCuratawww.GetCurata.com2125 Views475 Views
  47. 47. #AMACurata@GetCuratawww.GetCurata.com#10 Create aninfographic
  48. 48. #AMACurata@GetCuratawww.GetCurata.comFree ContentCreation KitIncludes 3 Ebookshttp://bit.ly/hubspot-curata
  49. 49. #AMACurata@GetCuratawww.GetCurata.comCheck out these Content CurationDownload at: www.GetCurata.com5 Simple Steps to Becominga Content Curation Rockstar!in only 19 minutes a dayThe Open and Shut Casefor Content Curationebooks from

×