Power Your                Account                                         Deb Berman                                      ...
Business Page                                                             ✓                            With Business Pages...
PINTEREST BUSINESS PAGES          Why Convert Account?      • Qualify for Business T.O.S.      • Build Trust: Verified Pro...
PINTEREST BUSINESS PAGES          Converting Your Account                                                 http://business....
Get More Out of                                              #PowerPinterestFriday, December 14, 2012
On the visual web,                            it’s not just about                             your brand page.            ...
• It’s about products, not brands                                            • Passionate product endorsements            ...
PINTEREST MEANS BUSINESS.                 “Pinterest buyers spend more money, more often, and on more items               ...
GET MORE OUT OF PINTEREST          Integrate “Pin It” Buttons on Website                                                  ...
GET MORE OUT OF PINTEREST          Include “Pin It” Buttons in Emails                                               CURALA...
GET MORE OUT OF PINTEREST          Pin Optimization                                                 CURALATE CLIENT       ...
CURALATE CLIENT         GET MORE OUT OF PINTEREST          Pinterest Account        CASE STUDY HIGHLIGHT:   With 9.3k foll...
CURALATE CLIENT         GET MORE OUT OF PINTEREST          Pinterest Account        CASE STUDY HIGHLIGHT:   With 9.3k foll...
GET MORE OUT OF PINTEREST          PROMOTIONS & CONTESTS        CASE STUDY HIGHLIGHT:   Generated a surge of 700% in Pinte...
Tying to Business Objectives                             #Pinterest is not an island! Tie your findings to larger business...
TYING TO BUSINESS OBJECTIVES          Leverage Across Social Media                            Optimize your social        ...
TYING TO BUSINESS OBJECTIVES          Website Merchandising                            Merchandise your website           ...
Announcing: ROI Tracking                                                       #PowerPinterestFriday, December 14, 2012
Announcing: ROI Tracking                                          = $1,291.22                                             ...
THANK YOU!                                 Deb@Curalate.com                            www.curalate.com |   Curalate      ...
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Power Your Pinterest Account

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Power Your Pinterest Account

  1. 1. Power Your Account Deb Berman SVP, Brand Strategy deb@curalate.com #PowerPinterestFriday, December 14, 2012
  2. 2. Business Page ✓ With Business Pages, @Pinterest is opening its arms to brands & marketers #PowerPinterest #PowerPinterestFriday, December 14, 2012
  3. 3. PINTEREST BUSINESS PAGES Why Convert Account? • Qualify for Business T.O.S. • Build Trust: Verified Profile • It’s easy! Why convert to a Business Page? Qualify for new TOS & verified profile. It’s easy! #PowerPinterest #PowerPinterestFriday, December 14, 2012
  4. 4. PINTEREST BUSINESS PAGES Converting Your Account http://business.pinterest.com 1 Specify business name 2 Categorize business type 3 Agree to new Business T.O.S. #PowerPinterestFriday, December 14, 2012
  5. 5. Get More Out of #PowerPinterestFriday, December 14, 2012
  6. 6. On the visual web, it’s not just about your brand page. 85% of engagement with your brand’s content on @Pinterest happens organically, OUTSIDE of your account. #PowerPinterest #PowerPinterestFriday, December 14, 2012
  7. 7. • It’s about products, not brands • Passionate product endorsements • Highly motivated consumers Absolutely love this. Must buy! #PowerPinterestFriday, December 14, 2012
  8. 8. PINTEREST MEANS BUSINESS. “Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites” - ComScore Average order value of referral traffic: $169 $95 $71 #Pinterest buyers spend more money than any of the other top 5 social media sites #PowerPinterest #PowerPinterestFriday, December 14, 2012
  9. 9. GET MORE OUT OF PINTEREST Integrate “Pin It” Buttons on Website CURALATE CLIENT • Encourages pinning • Adds strong layer of social proof • Improves user experience All Recipes saw +900% increase in pinning after adding Pin It button #PowerPinterest #PowerPinterestFriday, December 14, 2012
  10. 10. GET MORE OUT OF PINTEREST Include “Pin It” Buttons in Emails CURALATE CLIENT • Generate higher engagement • Spread content more rapidly • Make content more dynamic #PowerPinterestFriday, December 14, 2012
  11. 11. GET MORE OUT OF PINTEREST Pin Optimization CURALATE CLIENT CASE STUDY HIGHLIGHT: On average, each pin to this board generates 52 repins. #PowerPinterestFriday, December 14, 2012
  12. 12. CURALATE CLIENT GET MORE OUT OF PINTEREST Pinterest Account CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board. #PowerPinterestFriday, December 14, 2012
  13. 13. CURALATE CLIENT GET MORE OUT OF PINTEREST Pinterest Account CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board. #PowerPinterestFriday, December 14, 2012
  14. 14. GET MORE OUT OF PINTEREST PROMOTIONS & CONTESTS CASE STUDY HIGHLIGHT: Generated a surge of 700% in Pinterest referral traffic & 18,000 email opt-ins. #PowerPinterestFriday, December 14, 2012
  15. 15. Tying to Business Objectives #Pinterest is not an island! Tie your findings to larger business objectives #PowerPinterest #PowerPinterestFriday, December 14, 2012
  16. 16. TYING TO BUSINESS OBJECTIVES Leverage Across Social Media Optimize your social media strategy. #PowerPinterestFriday, December 14, 2012
  17. 17. TYING TO BUSINESS OBJECTIVES Website Merchandising Merchandise your website intelligently with @Pinterest data #PowerPinterest #PowerPinterestFriday, December 14, 2012
  18. 18. Announcing: ROI Tracking #PowerPinterestFriday, December 14, 2012
  19. 19. Announcing: ROI Tracking = $1,291.22 #PowerPinterestFriday, December 14, 2012
  20. 20. THANK YOU! Deb@Curalate.com www.curalate.com | Curalate #PowerPinterestFriday, December 14, 2012
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