Power Your Pinterest Account

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  • 1. Power Your Account Deb Berman SVP, Brand Strategy deb@curalate.com #PowerPinterestFriday, December 14, 2012
  • 2. Business Page ✓ With Business Pages, @Pinterest is opening its arms to brands & marketers #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 3. PINTEREST BUSINESS PAGES Why Convert Account? • Qualify for Business T.O.S. • Build Trust: Verified Profile • It’s easy! Why convert to a Business Page? Qualify for new TOS & verified profile. It’s easy! #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 4. PINTEREST BUSINESS PAGES Converting Your Account http://business.pinterest.com 1 Specify business name 2 Categorize business type 3 Agree to new Business T.O.S. #PowerPinterestFriday, December 14, 2012
  • 5. Get More Out of #PowerPinterestFriday, December 14, 2012
  • 6. On the visual web, it’s not just about your brand page. 85% of engagement with your brand’s content on @Pinterest happens organically, OUTSIDE of your account. #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 7. • It’s about products, not brands • Passionate product endorsements • Highly motivated consumers Absolutely love this. Must buy! #PowerPinterestFriday, December 14, 2012
  • 8. PINTEREST MEANS BUSINESS. “Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites” - ComScore Average order value of referral traffic: $169 $95 $71 #Pinterest buyers spend more money than any of the other top 5 social media sites #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 9. GET MORE OUT OF PINTEREST Integrate “Pin It” Buttons on Website CURALATE CLIENT • Encourages pinning • Adds strong layer of social proof • Improves user experience All Recipes saw +900% increase in pinning after adding Pin It button #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 10. GET MORE OUT OF PINTEREST Include “Pin It” Buttons in Emails CURALATE CLIENT • Generate higher engagement • Spread content more rapidly • Make content more dynamic #PowerPinterestFriday, December 14, 2012
  • 11. GET MORE OUT OF PINTEREST Pin Optimization CURALATE CLIENT CASE STUDY HIGHLIGHT: On average, each pin to this board generates 52 repins. #PowerPinterestFriday, December 14, 2012
  • 12. CURALATE CLIENT GET MORE OUT OF PINTEREST Pinterest Account CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board. #PowerPinterestFriday, December 14, 2012
  • 13. CURALATE CLIENT GET MORE OUT OF PINTEREST Pinterest Account CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board. #PowerPinterestFriday, December 14, 2012
  • 14. GET MORE OUT OF PINTEREST PROMOTIONS & CONTESTS CASE STUDY HIGHLIGHT: Generated a surge of 700% in Pinterest referral traffic & 18,000 email opt-ins. #PowerPinterestFriday, December 14, 2012
  • 15. Tying to Business Objectives #Pinterest is not an island! Tie your findings to larger business objectives #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 16. TYING TO BUSINESS OBJECTIVES Leverage Across Social Media Optimize your social media strategy. #PowerPinterestFriday, December 14, 2012
  • 17. TYING TO BUSINESS OBJECTIVES Website Merchandising Merchandise your website intelligently with @Pinterest data #PowerPinterest #PowerPinterestFriday, December 14, 2012
  • 18. Announcing: ROI Tracking #PowerPinterestFriday, December 14, 2012
  • 19. Announcing: ROI Tracking = $1,291.22 #PowerPinterestFriday, December 14, 2012
  • 20. THANK YOU! Deb@Curalate.com www.curalate.com | Curalate #PowerPinterestFriday, December 14, 2012