Hi! I am Cunlay,
Digital Creative Lead & Co-Founder at
Forty Three & Seven.
Over the last couple of years, my life-long
cu...
Perception is always stronger than Reality
Perception vs Reality
The perception around an entity determines to a great extent if the reality will be
considered and b...
WHATTO EXPECT
• The Brand Mystery
• DefiningYour Brand
• Understanding Digital
• Framework for engagement on Digital
• Esse...
THE BRAND MYSTERY
A lot of times, people confuse a whole lot of other elements for a brand.
A logo is not a brand. A logo ...
DEFININGYOUR BRAND
Defining your brand is the first step to your start-up’s success.
In defining your brand you need to under...
DEFININGYOUR BRAND
The Censydiam Map
The Censydiam map is built around the human
motivators (emotions) that shapes brand
p...
DEFININGYOUR BRAND
Finding your Brand
Essence
Your Brand Essence drives the
tone, and posture of your brand.
It’s a mix of...
DEFININGYOUR BRAND
The MVB Canvas
This is the go-to tool for developing start-up
brands.
It takes a lean approach to brand...
UNDERSTANDING DIGITAL
The word “digital” has been bandied about for quite some time now, yet most brands still don’t
get i...
Digital is not just about numbers and codes
and tech stuff…
Digital is about people, and inter-
connectedness.
FRAMEWORK FOR ENGAGEMENT ON DIGITAL
ContentContext
Everything is linked
across platforms.
Content interplays across
each p...
FRAMEWORK FOR ENGAGEMENT ON DIGITAL
Utilising Channels
On Facebook, bring the brand alive with contextually
relevant story...
FRAMEWORK FOR ENGAGEMENT ON DIGITAL
Utilising Channels
On Twitter, leverage on topical trends, start conversations,
provid...
FRAMEWORK FOR ENGAGEMENT ON DIGITAL
Utilising Channels
3 Key Actions:
Create a Instagram Account Create an aspirational
ga...
FRAMEWORK FOR ENGAGEMENT ON DIGITAL
Utilising Channels
3 Key Actions:
Create aYouTube Profile Publish Content Regularly Emb...
FRAMEWORK FOR ENGAGEMENT ON DIGITAL
Utilising Channels
3 Key Actions:
Create a Google+ Profile Publish Content Regularly Us...
ESSENTIALS
Minimum Viable Brands = Minimum Viable Products
Your Digital Footprints Matter
Only You can Tell your Story.
Growing Brands with Digital
Upcoming SlideShare
Loading in …5
×

Growing Brands with Digital

138 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
138
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Growing Brands with Digital

  1. 1. Hi! I am Cunlay, Digital Creative Lead & Co-Founder at Forty Three & Seven. Over the last couple of years, my life-long curiosity has found me in the intersection of People, Design,Tech, Culture & Brands. I shape perception for brands and individuals; leveraging on digital technology as a medium for businesses find meaning and meet set goals.
  2. 2. Perception is always stronger than Reality
  3. 3. Perception vs Reality The perception around an entity determines to a great extent if the reality will be considered and by extension experienced. Therefore, an entity with a great reality but poor perception may never be able to share that reality with its audience.
  4. 4. WHATTO EXPECT • The Brand Mystery • DefiningYour Brand • Understanding Digital • Framework for engagement on Digital • Essentials
  5. 5. THE BRAND MYSTERY A lot of times, people confuse a whole lot of other elements for a brand. A logo is not a brand. A logo is a physical representation/mark for a brand. A brand is ethereal. Somewhat invisible, yet felt and reflected in tangible proportions. A brand is a promise…. made and fulfilled!
  6. 6. DEFININGYOUR BRAND Defining your brand is the first step to your start-up’s success. In defining your brand you need to understand that your brand is what people perceive you/your business as. You can define your brand running it through the following tools: • The Censydiam Map • The Brand Essence Matrix • And the MVB Canvas.
  7. 7. DEFININGYOUR BRAND The Censydiam Map The Censydiam map is built around the human motivators (emotions) that shapes brand perception. The emotion your brand generates must fall within this categories of emotions along the personal and social dimensions. Personal dimensions: “how I feel within” Social dimensions: “how I feel around other people”
  8. 8. DEFININGYOUR BRAND Finding your Brand Essence Your Brand Essence drives the tone, and posture of your brand. It’s a mix of at least 3 of the 6 outlined elements. Brand Essence Personalit y Style & Culture Points of Difference Emotional Benefits Social Identity Functional Benefits
  9. 9. DEFININGYOUR BRAND The MVB Canvas This is the go-to tool for developing start-up brands. It takes a lean approach to brand building and is guided by the principle that focus is essential for new product viability. A brand should be positioned in a specific way to a specific target customer.
  10. 10. UNDERSTANDING DIGITAL The word “digital” has been bandied about for quite some time now, yet most brands still don’t get it. Digital isn’t just about platforms, it’s the greatest opportunity to build humanized brands, compete better for the ever reducing target audience attention, and rapidly scale your business growth. At the heart of digital is content. Digital is a mindset…. built around speed and scale!
  11. 11. Digital is not just about numbers and codes and tech stuff…
  12. 12. Digital is about people, and inter- connectedness.
  13. 13. FRAMEWORK FOR ENGAGEMENT ON DIGITAL ContentContext Everything is linked across platforms. Content interplays across each platforms as drivers of engagement. STORIES VIDEOS LIFESTYLE CRM SEO/SEM
  14. 14. FRAMEWORK FOR ENGAGEMENT ON DIGITAL Utilising Channels On Facebook, bring the brand alive with contextually relevant storytelling, creating content built around themes of interest to your consumers/audience. 3 Key Actions: Create a Facebook Page Publish Content Regularly Create a mix between posts promotion and timing
  15. 15. FRAMEWORK FOR ENGAGEMENT ON DIGITAL Utilising Channels On Twitter, leverage on topical trends, start conversations, provide tips and exploit twitter as an agile Customer Relationship Management platform. 3 Key Actions: Create aTwitter Account Publish Content Regularly Respond to mentions quickly
  16. 16. FRAMEWORK FOR ENGAGEMENT ON DIGITAL Utilising Channels 3 Key Actions: Create a Instagram Account Create an aspirational gallery Repost content from top opinion shapers in your category. Instagram has grown into Nigeria’s home of “the cool”, a hub for pop culture and buzz-worthy lifestyle inspiration. and cues as everyday living possibilities for the consumers to adopt
  17. 17. FRAMEWORK FOR ENGAGEMENT ON DIGITAL Utilising Channels 3 Key Actions: Create aYouTube Profile Publish Content Regularly Embed video on your website and other social assets As video continues to grow in terms of shared content and user engagement, your brand could tap into this trend by creating a consumer focused YouTube channel.
  18. 18. FRAMEWORK FOR ENGAGEMENT ON DIGITAL Utilising Channels 3 Key Actions: Create a Google+ Profile Publish Content Regularly Use relevant keywords inTitles and Body An active Google+ page, linked to your other social media platforms is an active content led digital asset along with your website… This will improve brand visibility in search and the amount of inbound traffic/leads to your website.
  19. 19. ESSENTIALS Minimum Viable Brands = Minimum Viable Products Your Digital Footprints Matter Only You can Tell your Story.

×