Hein Hofman (We Cross) - Het verhogen van de conversie van de website

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De presentatie van Hein Hofman (We Cross) op de Cultuurmarketing inspiratiemiddag op 10 april 2014: haal meer rendement uit de eigen website.

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  • Weboptimalisatie, aan de hand van doelen en google analytics.
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  • Hein Hofman (We Cross) - Het verhogen van de conversie van de website

    1. 1. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to WEBSITE OPTIMALISATIE
    2. 2. PLEASE LET US TELL TELL OUR STORY M ET D E MEDI GANISATIE ZICH A EN TEC NIEK VAN NU KAN I EDERE OR ALS ROCKSTER PRESENTEREN
    3. 3. FANS AANDACHT SALES Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.
    4. 4. STORYTELLING
    5. 5. Doelgroep inzicht INHOUD PRESENTATIE Acquisitie volgen Gedrag meten Conversie verbeteren
    6. 6. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media GEDRAG
    7. 7. WELKE WEBSITE DOELEN ZIJN ER Lead generatie Verkoop Uitgeef concept Branding Informatie en service
    8. 8. INFORMATIE EN SERVICE MODEL Verhogen informatie vraag via de site Tijdig en volledig informeren Vergroten toegankelijkheid van informatie Vergroten klanttevredenheid en online ervaring
    9. 9. 1e doel: Branding 2e doel verkoop VIVESCO
    10. 10. LEADS GENERATIE Verhogen conversie Verhogen aantal bezoekers Verhogen kwaliteit van de leads
    11. 11. VERKOOP Verhogen conversie Verhogen aantal bezoekers Verhogen gemiddeld order bedrag Verhogen aantal herhaalbezoeken en - aankoop
    12. 12. BRANDING / MERKBELEVING Verhogen frequentie van bezoekers Verhogen aantal bezoekers Verlengen van bezoekduur Verhogen interactie bezoeker Maximaliseren van de gebruikservaring Communiceren van werkzaamheden
    13. 13. UITGEEF MODEL Verhogen clicks op advertenties Verhogen aantal bezoekers en pageviews/tijd Maximaliseren opbrengst per pagina Verhogen aantal herhaalbezoeken Verhogen aanschaf abonnementen en behouden
    14. 14. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media DOELGROEP
    15. 15. PERSONA’S
    16. 16. PERSONA’S 80 % 20%
    17. 17. PERSONA KAART Drempels Doelen Tech comfort Context Content Conversie Acquisitie
    18. 18. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media ACQUISITIE
    19. 19. Partner (Referral) Print SEO Campagnes SEA / Display Email Direct Social
    20. 20. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media CONVERSIE
    21. 21. METEN IN ANALYTICS VAN CONVERSIE Duur Bestemming Gebeurtenis E-commerce Campagnes
    22. 22. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to THE END….

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