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How does a weekend-long national festival attract over 120,000 visitors and achieve £3.4 million worth of publicity for the arts and heritage sector - and what could this mean for your town?
Museums at Night Campaigns Officer Rosie Clarke discusses the ways a centrally coordinated campaign supports hundreds of venues to run successful after-hours events, and looks at how clusters of local organisations collaborating on programming and marketing events can attract crowds of visitors to spend time and money in museums and galleries and the surrounding area.
Learn from a case study about Victorian Nights, one cluster of local Museums at Night activity in three North Norfolk towns.
Presentation given by Rosie Clarke at the Culture Matters conference, Norwich, UK, November 14-16 2012.