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Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
Elaine Lees from Creativity Works on creating a Museums at Night cluster
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Elaine Lees from Creativity Works on creating a Museums at Night cluster

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Elaine Lees from Creativity Works in Pennine Lancashire explains how she successfully bid for funding from the Heritage Lottery Fund to create a new Museums at Night cluster of activity in her area, …

Elaine Lees from Creativity Works in Pennine Lancashire explains how she successfully bid for funding from the Heritage Lottery Fund to create a new Museums at Night cluster of activity in her area, the "Festival of Wonders".

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Transcript

  • 1. Pennine Lancashire Museums at Night Festival of Wonders 27 Sept 2013
  • 2. Pennine Lancashire
  • 3. Background • 3 yrs of MatN events with small number of venues • 2013 represented shift in our ambition • Went from 5 venues/events in 2012 to 15 venues/20 events in 2013 • Museums, galleries, libraries took part • Mix of events under central theme • Local coordinator across 5 districts, large semi rural area • Supported by Culture24 • Funded by Heritage Lottery Fund across 2 yrs
  • 4. Central Theme
  • 5. Central Theme
  • 6. Results • 1,530 people came • 77% were first time MatN attenders • 33% were new to the venue • 51% attended more than one event • All venues want to take part again next year
  • 7. HLF Funding • Culture24 had experience - I had none! • Used other bids to learn quickly • Heritage, learning and volunteers are priorities • 3 months to confirm events/draft bid with C24 • £44,400 secured for 2 yr programme
  • 8. Securing the venues • Written proposal and meeting • Asked for a one pager back with outline costs • Explained roles - shared responsibility • Set time limits • Reconfirmed every venue/event once funding secured
  • 9. What worked well • • • • • • • Theme Central branding PR – national and local Venue attitude and effort Libraries Volunteer photographers Evaluation
  • 10. Challenges • • • • • • • • Meeting venues Staff changes Marketing budget Confirming events Ownership of the event Events schedule Venues putting on more than one event How to do it next year on half the budget…
  • 11. Plans for 2014 • Start earlier – ie now • Build on what worked • Update branding/marketing • Secure additional venues • More effort in areas with lower attendance • Better use of social media • Templates for 2015 and beyond
  • 12. Thank you

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