Your SlideShare is downloading. ×
0
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Psychological architectures of health behaviour change websites
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Psychological architectures of health behaviour change websites

2,197

Published on

On 29 November 2010, Dr. Brian Cugelman, Managing Director of AlterSpark and Lee Taylor, Senior Manager, Health Information Services, Heart & Stroke Foundation of Ontario will share their knowledge …

On 29 November 2010, Dr. Brian Cugelman, Managing Director of AlterSpark and Lee Taylor, Senior Manager, Health Information Services, Heart & Stroke Foundation of Ontario will share their knowledge and experience with designing behaviour change websites that support major health promotion campaigns and strategies.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,197
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
45
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The psychological architectures of health behaviour change websites<br />Designing interventions with the CBICM<br />Brian Cugelman, PhD<br />Health changing websites: the cutting edge of online behaviour change<br />Toronto, Canada<br />29 November 2010<br />Presentation partners:<br />
  • 2. 1. Online Social Marketing<br />2<br />
  • 3. Social Marketing<br />“Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals, for social or public good.” <br />(National Social Marketing Centre, 2006)<br />3<br />
  • 4. Examples of Campaigns<br />Quit smoking<br />Exercise more<br />Drive safer<br />Drink less<br />Eat healthier<br />Eat more<br />Eat less<br />
  • 5. Online Social Marketing<br />5<br />
  • 6. 6<br />
  • 7. 7<br />
  • 8. New breed of online health interventions<br />8<br />
  • 9. 9<br />
  • 10. 10<br />
  • 11. 11<br />
  • 12. 2. The Research Project<br />12<br />
  • 13. Research questions<br />How can online interventions scale to the population level?<br />With such high attrition, what can be done to improve intervention efficacy?<br />How do you design an online health intervention? <br />Which psychological architectures work best?<br />13<br />
  • 14. Challenges<br /><ul><li>Few studies of voluntary behaviours, as most dealt with chronic disease management
  • 15. No magic list of psychological design
  • 16. Traditional one-way communication models only partially describe online communications, which is increasingly two-way</li></ul>14<br />
  • 17. Solutions<br /><ul><li>Communication-base Influence Components Model (CBICM)</li></ul>Psychological architectures<br />One or two-way communications<br /><ul><li>Meta-analysis (what’s meta-analysis?)</li></ul> Psychology<br /> Adherence<br />15<br />
  • 18. 3. Communication-based Influence Components Model (CBICM)<br />16<br />
  • 19. There is no “one size fits all” taxonomy to describe online interventions<br />Stages of change <br />Cialdini <br />CAPTOLOGY <br />Community-based social marketing <br />Evidence-based behavioural medicine<br />Learning Theories/Behaviourism <br />Social Cognitive Theory<br />Theory of Reasoned Action/Planned Behaviour<br />And many more....<br />17<br />
  • 20. One-Way: one-to-one, one-to-many<br />CUGELMAN, B., THELWALL, M., & DAWES, P. (2009) Communication-based influence components model. Paper presented at the Persuasive 2009, Claremont.<br />
  • 21. Two-Way: one-with-one<br />CUGELMAN, B., THELWALL, M., & DAWES, P. (2009) Communication-based influence components model. Paper presented at the Persuasive 2009, Claremont.<br />
  • 22. Mass/Interpersonal Divide<br />CUGELMAN, B., THELWALL, M., & DAWES, P. (2009) Communication-based influence components model. Paper presented at the Persuasive 2009, Claremont.<br />
  • 23. Mass-Interpersonal Communication<br />CUGELMAN, B., THELWALL, M., & DAWES, P. (2009) Communication-based influence components model. Paper presented at the Persuasive 2009, Claremont.<br />
  • 24. Communication-based Influence Components Model (CBICM)<br />A framework to describe the psychology of interventions<br />CUGELMAN, B., THELWALL, M., & DAWES, P. (2009) Communication-based influence components model. Paper presented at the Persuasive 2009, Claremont.<br />
  • 25. 4. The Study<br />23<br />
  • 26. The Meta-Analysis<br /><ul><li>Searched five databases + grey literature
  • 27. Obtained 1,271 results
  • 28. Retrieved 95 full text studies
  • 29. Selected 31</li></ul>Primary analysis: 30 interventions from 29 studies (N=17,524)<br />
  • 30. 25<br />
  • 31. Effect Sizes<br />Overall: d=.194, p=.000, k=30 <br />d<br />
  • 32. Effect Size by Intervention Duration<br />d<br />
  • 33. Dose: Adherence over Time<br />28<br />
  • 34. Dose: Three Variables<br />Intervention<br />Adherence<br />COR r=.240, p<.000, k=9<br />COR r=.37, p<.000, k=5<br />MR r=.455, p=.109, k=13<br />Study<br />Adherence<br />Outcome<br />Effect Size<br />MR r=.481, p=.006, k=28<br />COR: Correlation effect size<br />MR: Meta-regression estimate<br />
  • 35. Relative Influence Components and Outcomes<br />
  • 36. CBICM<br />
  • 37. Intervention Message<br />
  • 38. Audience Interpreter<br />
  • 39. Looking Forward<br /><ul><li>CBICM to help build future systems (and social media engagement)
  • 40. Mass-interpersonal public health campaigns
  • 41. State eHealth</li></ul>34<br />
  • 42. Study Credits<br />First comprehensive meta-analysis on the psychological design of online interventions<br /><ul><li>CBICM in 2009: CUGELMAN, B., THELWALL, M., & DAWES, P. (2009) Communication-based influence components model. Paper presented at the Persuasive 2009, Claremont.
  • 43. 1st published Jan 2010 : CUGELMAN, B. (2010) Online social marketing: Website factors in behavioural change. University of Wolverhampton, Wolverhampton.
  • 44. 2nd extended publication in 2011: CUGELMAN, B., THELWALL, M., & DAWES, P. (2011, forthcoming) Online interventions for social marketing health behaviour change campaigns: A meta-analysis of psychological architectures and adherence factors. Journal of Medical Internet Research. (Get a pre-publication copy at www.cugelman.com) </li></ul>35<br />
  • 45. Thank You<br />Brian Cugelman, PhD<br />Phone: +1 (416) 921-2055<br />brian@alterspark.com<br />Get in touch<br />@AlterSpark alterspark alterspark alterspark<br />www.AlterSpark.com<br />36<br />

×