OoH Product Analyzer

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OoH Product Analyzer

  1. 1. • Lack of OoH knowledge in Media Planners. – Not only audience data. – Distribution. – Rate cards. • Need for quick and easy access to information. • Lack of proper tools.
  2. 2. • Spread the OoH knowledge. • Create a unique & cool tool to answers all their needs. • OoH Oriented. • Useful for Media Planners • Updated Information. • Commercial … Sell OoH
  3. 3. • Supported by GEOMEX members. • Free for all Media Agencies and clients.
  4. 4. An integrating tool that unifies all the OoH offer updated in a single source. To facilitate an easy access and comparison of all products , formats and information.
  5. 5. Monitor Screenshots
  6. 6. Mode - Analyze of specific product - Audience Calculation & Planning - Compare & Evaluate products - Ponderations & Discounts
  7. 7. Selection of - Company - Area - Format - Package/Network
  8. 8. General Information - Network - Characteristics - Rate Cards - Notes - Printing Costs - Audience Link
  9. 9. Network Distribution - State - Province/County - Town
  10. 10. Posting dates
  11. 11. Format Information - Characteristics - Pictures
  12. 12. Company Information -Contacts - Info - WWW - HQ and Offices - Branch name
  13. 13. Product Analysis and contrast - Characteristics - Geographic distribution
  14. 14. Discounts - Company - Product - Observations - Package/Network
  15. 15. Attributes - User defined - Comparatives
  16. 16. Product Search Engine - Geographic - Weighted Search
  17. 17. Product Search Results
  18. 18. Planning Tool
  19. 19. Plan Parameters: - Number of weeks. - Cost per panel - Target
  20. 20. Overall Planning Result - GRPs - OTS - Reach - CPM -...
  21. 21. Individual Planning Result - GRPs - OTS - Reach -...
  22. 22. Reach analysis by product.
  23. 23. Frequency & Repetition analysis
  24. 24. Sociodemographic evaluation
  25. 25. Affinity evaluation
  26. 26. Geographic Distribution -By Reach -By GRPs -...

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