Lookbook Final 2011 11 X6 Low Res


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Lookbook Final 2011 11 X6 Low Res

  1. 1. Ctrl-Arch is a multidisciplinaryfirm specialized in Architecture andInterior Design. Ctrl-Arch connectsdifferent ways to live thePASSION for design and architecture.ctrl-arch transforms your DREAMS into REALITY
  2. 2. Hospitality and Commercial
  3. 3. KACHI DeliCafe&GrillOrganic Restaurant/Cafe The objective of KACHI BISTRO wasLos Angeles,CA to design an organic green restau- rant with the unique feature to be also a social meeting point in thedesigned by CTRL-ARCH Business district of Downtown Losartwork by circusboulevard.com Angeles.bethanybarton.com, Young professionals and businessphoto by Rocco Ceselin men/women can eat organic food, re- lax, network, get knowledge of what the city offers and simply have2011 fun. The big challenge was to give a green but also urban look to a big space with high ceiling surrounded by windows. We used low cost/re- cycled materials to design a UNIQUE scene that stands out in the new Trendy downtown Los Angeles. The kitchen provides a tasty, nu- tritious, healthy, entertaining and affordable dining experience, along with the design and artworks that represents an explosion of colors in the restrooms and in the dining room. Custom tables made of wood planks and steel, concrete floors, ligh- ting installations , original ar- twork of the Italian artist group Circusboulevard and local artist Bethany Barton give the space a Fresh “Fun” Urban look, not cold or Industrial.
  4. 4. AUREVOIRFrench BistroSan Diego,CAdesigned by CTRL-ARCH2010 A new French bistro in San Diego whe- re traditional symbols of the France are melted with a new Urban Look!!! Aurevoir is a fine, intimate, dining bistro. It is located in the heart of Hillcrest and with its custom fur- nitures, walls tatoo that represent the main French topic, a big choak board wall with new wines and spe- cialties, a homy atmosphere become a new point to dine and see.
  5. 5. IL POSTINOItalian Restaurant/wine&cocktail BarSan Diego,CAdesigned by CTRL-ARCH2010 Brief: Owner of severals restau- rants in SoCal asked us to tran- sform a 7500sqf basement in a uni- que, different , modern Italian restaurant/Cocktail&Wine Bar which theme was based on the Italian mo- vie “Il Postino”. We are in in the Hip Artist Neigh- borhood of North Park. An Italian Bistro & Wine Bar in San Diego with design influences from the Italian film of the same name. Custom screen-printed tables and hand painted wall graphics round out this whimsical mail-themed spa- ce.
  6. 6. “no design system is or should be perfect” by m.frederick
  7. 7. ZERO Cocktail BarTurin , Italydesigned by CTRL-ARCHphoto by Daniele Boccallographics by TrulyDesign2010 Zero, before of a cocktail bar acc+ording to the needs of the client, was meant to be a new meeting point of Piazza Vittorio in Turin. Without being decontextualized and self cen- tered. But with a strong personali- ty. The union of two adjacent rooms on the ground floor and the consequent elimination of the dividing walls al- low the restyling of the space and the obvious distinction between service areas and public spaces . The counter, the main character, is essential for the geometry and material consistency without giving up a dialogue with the new “container” that receives it. The reinterpretation of the aesthetic of industrial architecture and attention to details make of Zero an essential , clean- and elegant space that not give up being stylish.
  8. 8. CLOVERLEAFCafe/Bakery/TuttiFruttiYogurtstoreLos Angeles,CAdesigned by CTRL-ARCH2009 The client asked us to combine a cafe/bakery with a yogurt store and to design a modern Italian space clean and essetial. We came up with a small bakery in the San Gabriel Valley that offers fresh breads in a slick but comfy environment. Custom designed & bu- ilt display cases allow customers to grab their own bread.
  9. 9. ...where cold and warm are melted in one space!
  10. 10. THE MERKItalian BistroSan Diego,CAdesigned by CTRL-ARCHphoto by F.Bongiorno2008 Owner of the Keating Hotel the well known boutique hotel in the Gaslamp Quarter wanted us to design an high- end Italian restaurant with cocktail bar and vip zone. Modern, essential which would spouse perfectly -for style and design- the adiacent Kea- ting Hotel. Tantilizing the senses, the design captures the essence and ambian- ce of a fine, yet intimate, dining bistro. The MerK, located in the heart of downtown San Diego’s Ga- slamp District, radiates a sleek so- phistication while remaining a fun, delicious, and affordable eating en- vironment for San Diego locals and visitors alike. www.themerk.com
  11. 11. MerkThe
  12. 12. AJAAsian Restaurant/Cocktail BarAtlanta,GAConcept by CTRL-ARCH2008 Aja is a Hip Cocktail Bar and Re- staurant in Buckhead, Atlanta, GE. The client asked us to convert an old Emeril Restaurant , located on the ground floor of a skyscraper in a Modern Asian Restaurant/Cocktail Bar. We extended the patio creating a big outside space, the “zen garden”, connected to the dining area through an inside-outside bar. At the bar and all over the place customers can see imagery who remind the ancient Asia.Red,Wood and Black are the main colors. White panels with asian text are pending from the ceiling while a big buddah is overlooking the dining area. The vip zone decorated with ancient asiatic tools and objects is located on the mezzanine.
  13. 13. LIGHTHOUSERestaurant/Coktail BarSan Diego,CAdesigned by CTRL-ARCHartwork by bethanybarton.com Create a design that remind the “SEA”, its colors, its romance ,itsOpen Summer 2011 tales of lighthouses, sailors and mermaids A MODERN SPACE characterized by the colors of the waves, lighthouse, sunset by the ocean. INDOOR PATIO AREA is characterized by colored pillows = colors of the beach in summer time: Idea to crea- te a cozy area Use of silver/white plank on the floor in the dining area and con- crete in “ Indoor patio area” ( concrete is tatooed with words from sailor poems or sailor tales) Some walls are “printed: with photo of “jump” in the ocean (B&W): AT- TRACTIVE/UNIQUE One wall is painted with black/blue ink and tells a fairy tale of a sai- lor who fought against ocean mon- sters, felt in love with a mermaid and reached finally the lighthouse: EMOTIONAL
  14. 14. LA VILLAItalian restaurantSan Diego,CA,USAdesigned by CTRL-ARCHOpen Summer 2011 Reproduction of an antique villa with garden. Old and new materials are used with harmony. The main room is divided in rooms like in the antique villa by movable frames, so the garden. The frames ( gold and thick from the XVIII century) divided the space wi- thout blocking the view. With different kind of divisions we create a private mood outside and inside. Historical objects ( like white sta- tues, iron objects etc) and modern objects from Italian design create the design of the space. Attention to details and the chose of different kind of furniture are the base to create renovated Villa.
  15. 15. POP-UP STORECounter/diplay bookstoreCairo, Egypt In a overwhelmed space with co- lors/lights/people design a spa- ce for different objects/booksdesigned by CTRL-ARCH displays and a counter easily re- nownwable and higly attractive.2010
  16. 16. VILLA DE AMOREResidence/art gallery/wineryTemecula , CA, USAdesigned by CTRL-ARCH2010 Villa de Amore has developed a reputa- tion as an ideal Temecula wedding site and vineyard. The formal rose gardens and vineyards provide an elegant and romantic atmos- phere where guests can stroll, mingle and relax. Villa de Amore Private Vi- neyard Estate is a choice Southern Ca- lifornia wedding location with banquet rooms, bridal suite, full catering fa- cility, and groom’s dressing room. It is decorated throughout with Spanish tiles, candelabras and fountains. If you have any questions regarding the Villa or would like to schedule an ap- pointment for a private viewing of the vineyards and estate The owner decided to insert permanent exhibition of ceramic and glasses and organize modern art exhibition.
  17. 17. Residentials and others...
  18. 18. SANTA MONICARestyling Of a HouseLos Angeles , CAdesigned by CTRL-ARCHartwork by Roberto Zanello andElena Mirandolaphoto by stefano paltera Make over of a Private House in 21 days, Santa Monica, Ca. Low budget...Fast work. The client asked us to create a sexy modern mood! we decided to change the colors of the house, lightened up all the spa- ces and add some moder piece of de- sign like the “alienology” lamps. The dining room with a new sofa, silver carpet, new curtains and a touch of grey become a comfortable and modern space where watch tv and work. The room with original artwork and the red accent on a wall become the sexyest room.
  19. 19. APARTMENTproject for clients with ear deficitTurin, Italydesigned by CTRL-ARCH2010 The restyling of a 100 square me- ters apartment located in the cen- ter of Turin is characterized by fine distribution of the layout and the careful reshaping of environ- ments with a clear distinction between living and sleeping area. We tryed to create a big openspa- ce where family lives during the day (kitchen -dining- realx area) . The sleeping area is di- vided in two separete rooms, the bathroon in between, is
  20. 20. APARTAMENT MBRestylingTurin , Italydesigned by CTRL-ARCH and E.Coccolophoto by tommasobuzzi.it2008 Restyling of a low industrial buil- ding in a private courtyard in San Salvario, Turin. Through the reco- very of degraded working space and remaking its courtyard was possible to transform a two-room apartment in an apartment about 90 sqm. Old sheds are been replaced with a terrace. The apartment is connected with the low manufactured through a glazed area overlooking the terrace.
  21. 21. APARTMENT“there is Restylingno Torino, Italycontradiction designed by CTRL-ARCHbetween 2008 A young professional decides to reno- vate her new apartment of 70 sqm loca-discipline ted in Corso Telesio (Turin, Italy) . In accordance with needs of the client, we proceed by theand freedom, recovering unused space distribu- tion and creating a bright and cozy living area where was inserted abetween small kitchen area, off center en- trance. The bedroom is obtained in the space that was once destined to become the kitchen while the oldcaution and kitchen becomes the walk-in closet.creativity.”by R.Piano.
  22. 22. APARTMENTRestylingVercelli, Italydesigned by CTRL-ARCH2009 The restyling of a 100 square meters apartment located in the center of Vercelli is characterized by fine di- stribution of the layout and the ca- reful reshaping of environments with a clear distinction between living and sleeping area. The sober use of color and concentration of furnitu- re and equipment on the perimeter walls of the living area make a sun- ny apartment, spacious and elegant.
  23. 23. CHALETRestylingChamonix, FRdesigned by CTRL-ARCH snd Arch.S.Toscano2007 The private commission decides to buy a cottage divided into two buildings and get a single house on two levels. Located in the heart of the village Les Granges at Chamonix in front of two magnificent glaciers and Taconnaz Des Bossons, the chalet is placed in a valuable natural context. The “day” area, located on the ground floor, hosts the kitchen, dining room, double height lounge, guest room, storage and fitness area. The latter is equipped with every com- fort: sauna, jacuzzi and gym. On the first floor we find the master bedro- om, relax room and a standard room.
  24. 24. “Objects communicate in real time.It’s not true that what is useful is beautiful.It is what is beautiful that is useful.Beauty can improve people’s way of life and thinking.” by A.Castelli Ferrieri
  25. 25. EXHIBITIONIL MONDO CHE VERRA’ DI CESARE ROCCATITurin,Italyset designed by CTRL-ARCH withR.Zanello2009
  26. 26. LA POSTAcorporate ID for The restaurantBelgioioso, Paviadesigned by CTRL-ARCH2010 Corporate ID for La Posta , traditional restaurant in the Belgioioso Castel. the main concept was to creat a ID for this restaurant where the only product customers could consume or buy were : “risotto”, salami and cheese, wine. the style has to be traditio- nal with a touch of modern, uni- que , clean but not chic. we design all the brand Image form the logo to the cloth for tables .
  27. 27. Projects we did with...
  28. 28. SUZUKI competitionItalydesigned by CTRL-ARCHand Arch. Massimo teghillegraphics by Brunazzi Studio2010 Create a ShowRoom for Suzuki where the new look of the brand will stand out in a world of japabese bikes without personality. The Japanese philososophy made by an- cient and spiritual topics is mixed to a new lifestyle made by hightech and modern look. The show room will be the expression of this world: strong concept mixed to a “delicate” essential style and eco- friendly materials. Everything happens in a UNIQUE SPACE where bikes and lifestyle are deeply related.
  29. 29. EU PROMOTIONSMarketing Agency OfficesTurin and Milano, Italydesigned by CTRL-ARCH andArch. Stefano Toscanophoto by Emanuele Zaniboni2010 The goal was to transform a seri- es of rooms into one open space. The heart of open-space is a po- lycarbonate box that encloses a meeting room. The toilet room is treated as a polycarbonate box inserted inside a larger box: The open-space. The existing co- atings on the floor were covered by a new color film. The black walls are choak-board on which you can draw. A sign composed of adjectives that describe the company runs along all the pe- rimeter walls. The initials of each word forming, to orange, representing the company name: EU PROMOTIONS
  30. 30. SHOW LIFEHotel de CharmePerugia, Italydesigned by studiodoppio withE.Zaniboniphoto by www.braviniphoto.it2009 Restoration and Restyling of a ‘600 farmhouse in the hil- ls of Umbria. Inside the lar- ge existing plots (about 1000 square meters) were carri- ed out 25 rooms, while the hotel resort includes a new swimming pool and a restaurant. The project has paid particu- lar attention to the landscape plan, creating an architecture that fits well camouflaged in the context of hills through local materials, such as the split stone, and green technologies.
  31. 31. THE KEATING HOTELSan Diego , CAdesigned by Pininfarina with S.Zanellophoto by : M.Vincent F.Bongiorno2007 Brief: Design a Boutique Ho- The logo for the hotel tel which represent Pininfarina was created to mirror a Style: clean, essential, fun- portal. The outside of ctional, elegant, emotional and the building is very hi- technological. storic and has the cha- Interior design of a boutique racteristics of the st- Hotel from the original design yle of architecture from concept to the branding of all 100 years ago. As one printed materials and collate- walks thru this portal, ral. they travel thru a span The original idea was to crea- of time from a historical te a very contemporary design, building to a futuristic, keeping some elements from the innovative, emotional and past ( bricks, stairs, details). technological use of spa- Also to create a flush space by ce. Aspects of this logo removing the existence of inte- are found throughout the rior walls in each room. property from the entran- ce in the lobby to public www.thekeating.com bathrooms, guestrooms, etc.
  32. 32. A contemporary interpretation andtestament to style and design thatis visually striking yet invitingand warm. The rooms are conceivedwithout interior walls to create anew interpretation of space, ta-king away the traditional divisionof the warm and wet zones (definedas the bedroom and bathroom)
  33. 33. SWAISan Diego , CALounge/Club @ The Keatingby Pininfarina with S.Zanello2007As with the entrance to the lounge thepredominant colour is red, creating arich passionate atmosphere. The wallsare punctuated by peeks to the originalbrick and stone , showing the heritageof the building. The bar has a high-tech feel and is made entirely from alu-minum and steel. The social area changesfrom day to night with the help of thelighting and curtains which unroll fromthe ceiling to create a more privateatmosphere.
  34. 34. LE BURREAUBURRE’Turin, Italydesigned by studiodoppio withE.Zaniboni2006 Cocktail bar located in the heart of the historic center of Turin and quickly became one of the most popular nightspots night- life of the city. The restaurant is planimetric divided into two rooms. In the first, the bank and deliberately backcounter fill almost all the space available to become the to- tem of the local reference. Fronts are painted, like a blackboard, phrases and apho- risms related to the pleasure of drinking and conviviality. The other room is instead a more private space, where you can relax on comfortable so- fas in a more secure environ- ment, characterized by warm colors and decorative fabrics.
  35. 35. Ctrl-Arch,llc USA 1906 Olympic Blvd. Santa Monica (CA) 90405Special Thanks to: T +16192749893 serena@ctrl-arch.com Ctrl-Arch ItalyKao Pao Shu for supporting us p.zza Carlo Felice 30 10121, TorinoCarf for working with us T +39 011 19711089TractorVision for building us F +39 011 19504490 emanuele@ctrl-arch.comTrulyDesign, Bethany Barton, PierPaolo Rovero, davide@ctrl-arch.comRoberto Zanello, Elena Mirandola for coloring usFriends&Family for loving us www.ctrl-arch.com