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Goal of presentation: showing how basic Information Architecture can be applied to a small project with tight deadline.
Soundhead.hu is the leading Hungarian electronic music portal. For their 10th birthday they wanted to fully redesign the site - including UX design during the process.
Besides the tight deadline I thought that for such a content heavy-site the basis of IA is a must. In my presentation I show how we rebuilt the navigation, created content models and wireframes using these models.
The result: People find interesting content easily. Using "related content" links, visitors engage more deeply - they use the feature frequently. Conversion is around 20% (we don't have exact numbers yet).
What was the effect of using related content links?
The automatism doesn't work until a reasonably big database. Using this feature manually, we achieved that 20% of people reading an article used the related content links to read something else, too.
Are visitors staying longer on the site?
After the redesing people are staying on the site ~15% longer. A big portion of IA is still not realized (tagging and search). We are working on it.
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