Hotel Booking opportunities

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Hotel Booking opportunities

  1. 1. Hotel Booking Opportunities Christopher Shadman For Session 2
  2. 2. Direct booking through the hotel or brand website... Independant hotel Brand website
  3. 3. Online Travel Agency (OTA)
  4. 4. Facebook Direct Booking
  5. 5. Mobile Booking App
  6. 6. Reverse Auction Sites
  7. 7. Analysis Hotel and brand website : Easier, quicker and propose special offers. OTA: Allows a good visibility of the hotel on the net. But high fees Facebook booking: Developed by Availpro. Quicker and propose Special offers to “fans”. Mobile Booking App: Easiest way to book a room or a flight. Accessible everywhere with any smartphone. Reverse Auction Sites: Cheap hotel deals, very interesting for customers.
  8. 8. ConclusionFor independent hotels, the two options which are the most effective are: Hotel website: Easier and directly connected to the hotel (you deal directly with the hotel staff for any bookings or inquiries). OTA: They are necessary if you just launched your hotel in order to have a good visibility on the net. It’s a way to differentiate yourself from the competition.

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