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Meet the
                                                     Future of
                                                  ...
The future is here.
               It‘s just not widely
            distributed yet.
                      Mobile Monday G...
Since 1997 CScout reports
directly from
   the global Hot-Spots
 keeping your fingers
              on the pulse.
        ...
CScout is a global Company founded in New
   York...                   Headquarter                            CScout Germa...
CScout is translating
           new market developments
       into new profit opportunities.


                      Mobi...
We are Screening & Monitoring
                                             Trends from
                                   ...
The Future
                                          of Media
                      Mobile Monday Germany, National Summit...
Global Media Trends

                       Today, we are surrounded by a multi-level convergent media world
             ...
Convergence
means ...

any digital content


    Music              Pictures   Videos          Text



 ADC 30. Januar 200...
Convergence
means...

any time




 ADC 30. Januar 2009   © 2009 CScout Trendberatung
Convergence
means ...

anywhere




 ADC 30. Januar 2009   © 2009 CScout Trendberatung
Convergence
means ...

on any device




 ADC 30. Januar 2009   © 2009 CScout Trendberatung
Times are changing...
                                                             Time Shifting
                         ...
Mobile Monday Germany, National Summit



Shifting to the Consumer
The Future of TV




 ADC 30. Januar 2009              ...
How do people watch TV today?




                       Mobile Monday Germany, National Summit




 ADC 30. Januar 2009  ...
This is where people watch TV today




                        Mobile Monday Germany, National Summit




  ADC 30. Janua...
How
                      Who has control
                                                                 should the
    ...
Mobile Monday Germany, National Summit



Time Shifting
watching TV whenever I want




 ADC 30. Januar 2009              ...
Video on demand... with DVR




                                  Mobile Monday Germany, National Summit


               ...
Video on demand... Online




                        Mobile Monday Germany, National Summit




  ADC 30. Januar 2009    ...
Web Video... at Home


                                                           Boxee

                                 ...
Video on demand... Online




                                          Mobile Monday Germany, National Summit




       ...
Mobile Monday Germany, National Summit



Place Shifting
watching TV wherever I want




 ADC 30. Januar 2009             ...
Streaming TV from your home to your
laptop and mobile phone.



                            Mobile Monday Germany, Nationa...
Streaming TV from your home to your
mobile phone.



                        Mobile Monday Germany, National Summit




  ...
Mobile Monday Germany, National Summit



Device Shifting
media convergence




 ADC 30. Januar 2009                      ...
Shifting media content to TV




                        Mobile Monday Germany, National Summit




  ADC 30. Januar 2009 ...
TV... on the internet
     Making TV content interactive


                        Mobile Monday Germany, National Summit
...
TV... on the go
            Shifting TV content to
            Mobile Phones

                        Mobile Monday German...
TV... on more devices




                        Mobile Monday Germany, National Summit




  ADC 30. Januar 2009        ...
...new Player in the Team
Netbooks & The Cloud



                        Mobile Monday Germany, National Summit




  ADC...
Mobile Monday Germany, National Summit



Content
consumer producing the content




 ADC 30. Januar 2009                 ...
Democratisation: Content is
increasingly created by all



                       Mobile Monday Germany, National Summit

...
... and goes beyond Internet




                                           Mobile Monday Germany, National Summit




 Cu...
Mobile Monday Germany, National Summit



Content
It is lot more than Video




  ADC 30. Januar 2009                     ...
... all your Media and Social
Graph



                        Mobile Monday Germany, National Summit




  ADC 30. Januar...
... all your Media and Music




                        Mobile Monday Germany, National Summit




  ADC 30. Januar 2009 ...
... your Social Graph




                                                Mobile Monday Germany, National Summit




Faceb...
... all your Content on any Device




                                                  Mobile Monday Germany, National S...
... all your Content on any Device

Stream content from PC - With the world’s first mobile place-shifting application
for m...
...Home entertainment Merge




                                                Mobile Monday Germany, National Summit



...
Mobile Monday Germany, National Summit



Democratization of Search
new players in the market




 ADC 30. Januar 2009    ...
...Search by Person viewdle &
Face



                       Mobile Monday Germany, National Summit




 ADC 30. Januar 20...
...Search by Object




                        Mobile Monday Germany, National Summit




  ADC 30. Januar 2009          ...
...Semantic Search - Semantinet
Web 3.0?



                        Mobile Monday Germany, National Summit




  ADC 30. J...
Mobile Monday Germany, National Summit




ADC 30. Januar 2009                                            © 2008 CScout Tr...
All your Content on
                      All your Media
                                                                 ...
If you want to see the ground breaking
stuff, get your company the trendpool



                        Mobile Monday Germ...
trendpool
                                               is
                                              your source for ...
Let‘s get it started....
CScout thank you for listening




                      CScout USA, Headquarters
               ...
What we also do...
                                                                   TrendPool - Trend
Innovation Managem...
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C Scout Philippe Souidi The Futureof Media

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Philippe Souidi presented "The Future of Media Consumption" at ADC Management Dialoge "Neue Medien, Neue Wege" in Berlin.

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Transcript of "C Scout Philippe Souidi The Futureof Media"

  1. 1. Meet the Future of Media Consumption ADC Management Dialog „Neue Medien, Neue Wege“ 14:00 – 15:00 Uhr Philippe Souidi, Managing Director, CScout Trendberatung GmbH Wohin geht die Reise im digitalen Zeitalter? Welche globalen Trends bestimmen die aktuelle Medienlandschaft? ...Convergence
  2. 2. The future is here. It‘s just not widely distributed yet. Mobile Monday Germany, National Summit William Gibson ADC 30. Januar 2009 © 2008 CScout Trendberatung
  3. 3. Since 1997 CScout reports directly from the global Hot-Spots keeping your fingers on the pulse. Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  4. 4. CScout is a global Company founded in New York... Headquarter CScout Germany New York Munich London Florian Peter Toronto Paris Seoul Vienna Milano CScout Japan Tokyo San Francisco Mobile Monday Germany, National Summit CScout China Beijing Shanghai Rio de Janeiro Sydney Cairo Sao Paulo Melbourne Bangalore Dubai ADC 30. Januar 2009 © 2008 CScout Trendberatung
  5. 5. CScout is translating new market developments into new profit opportunities. Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  6. 6. We are Screening & Monitoring Trends from early signals to radical innovations. High Climax: MobileMarket Germany, National Summit Mass Monday Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration ADC 30. Januar 2009 © 2008 CScout Trendberatung
  7. 7. The Future of Media Mobile Monday Germany, National Summit Con- sumption ADC 30. Januar 2009 © 2008 CScout Trendberatung
  8. 8. Global Media Trends Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, “changing the way we create, consume, learn and interact with each other” ...Convergence ADC 30. Januar 2009 © 2009 CScout Trendberatung
  9. 9. Convergence means ... any digital content Music Pictures Videos Text ADC 30. Januar 2009 © 2009 CScout Trendberatung
  10. 10. Convergence means... any time ADC 30. Januar 2009 © 2009 CScout Trendberatung
  11. 11. Convergence means ... anywhere ADC 30. Januar 2009 © 2009 CScout Trendberatung
  12. 12. Convergence means ... on any device ADC 30. Januar 2009 © 2009 CScout Trendberatung
  13. 13. Times are changing... Time Shifting 1. ...whenever I want Mobile Monday Germany, National Summit Device Shifting 3. consuming ...how I want Media... Place Shifting 2. ...wherever I want ADC 30. Januar 2009 © 2008 CScout Trendberatung
  14. 14. Mobile Monday Germany, National Summit Shifting to the Consumer The Future of TV ADC 30. Januar 2009 © 2008 CScout Trendberatung
  15. 15. How do people watch TV today? Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  16. 16. This is where people watch TV today Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  17. 17. How Who has control should the over the ad? ad be? Mobile Monday Germany, National Summit Where will Who the ad be is the seen? viewer? ADC 30. Januar 2009 © 2008 CScout Trendberatung
  18. 18. Mobile Monday Germany, National Summit Time Shifting watching TV whenever I want ADC 30. Januar 2009 © 2008 CScout Trendberatung
  19. 19. Video on demand... with DVR Mobile Monday Germany, National Summit hardware based online based ADC 30. Januar 2009 © 2008 CScout Trendberatung
  20. 20. Video on demand... Online Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  21. 21. Web Video... at Home Boxee One of the CES Innovation winners, Boxee allows you to access movies, TV shows, as well as streaming content from websites like Hulu, Netflix, CBS, Comedy Central, Last.fm, and flickr Mobile Monday Germany, National Summit on your laptop or on a media center connected to a flatscreen TV. As a quot;'Social Media Centerquot;, Boxee enables its users to view, rate and recommend content to their friends through many social networking features. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  22. 22. Video on demand... Online Mobile Monday Germany, National Summit Amazon Video on Demand on TV Amazon Video On Demand streaming database, with over 40,000 titles, is being added to TVs from companies such as Panasonic and Sony. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  23. 23. Mobile Monday Germany, National Summit Place Shifting watching TV wherever I want ADC 30. Januar 2009 © 2008 CScout Trendberatung
  24. 24. Streaming TV from your home to your laptop and mobile phone. Mobile Monday Germany, National Summit hardware based ADC 30. Januar 2009 © 2008 CScout Trendberatung
  25. 25. Streaming TV from your home to your mobile phone. Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  26. 26. Mobile Monday Germany, National Summit Device Shifting media convergence ADC 30. Januar 2009 © 2008 CScout Trendberatung
  27. 27. Shifting media content to TV Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  28. 28. TV... on the internet Making TV content interactive Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  29. 29. TV... on the go Shifting TV content to Mobile Phones Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  30. 30. TV... on more devices Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  31. 31. ...new Player in the Team Netbooks & The Cloud Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  32. 32. Mobile Monday Germany, National Summit Content consumer producing the content ADC 30. Januar 2009 © 2008 CScout Trendberatung
  33. 33. Democratisation: Content is increasingly created by all Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  34. 34. ... and goes beyond Internet Mobile Monday Germany, National Summit Current is a global television network that gives you the opportunity to create and influence what airs on TV. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  35. 35. Mobile Monday Germany, National Summit Content It is lot more than Video ADC 30. Januar 2009 © 2008 CScout Trendberatung
  36. 36. ... all your Media and Social Graph Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  37. 37. ... all your Media and Music Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  38. 38. ... your Social Graph Mobile Monday Germany, National Summit Facebook Mobile With Facebook Mobile, you can use Facebook on the go. Use Facebook Mobile to upload photos and notes from your camera phone straight to Facebook. You can also receive and reply to Facebook messages, pokes and Wall posts using text messages, or use your phone’s mobile browser at m.facebook.com. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  39. 39. ... all your Content on any Device Mobile Monday Germany, National Summit Yahoo! Connected TV - Facebook on TV Yahoo brings its open widgets platform to the TV via set-top-box partners, Intel and built into Samsung’s Internet@TV. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  40. 40. ... all your Content on any Device Stream content from PC - With the world’s first mobile place-shifting application for music files Didiom makes it possible to stream content from your home PC to your mobile phone wherever and whenever. Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  41. 41. ...Home entertainment Merge Mobile Monday Germany, National Summit Ciscos Vision - EOS EOS will be the first major product of Cisco's push into helping media companies connect with their customers. It will combine a delivery system, a social networking platform, and a set of tools to help consumers find the content they want, said Dan Scheinman, senior vice president and general manager of Cisco's media solutions group. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  42. 42. Mobile Monday Germany, National Summit Democratization of Search new players in the market ADC 30. Januar 2009 © 2008 CScout Trendberatung
  43. 43. ...Search by Person viewdle & Face Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  44. 44. ...Search by Object Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  45. 45. ...Semantic Search - Semantinet Web 3.0? Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  46. 46. Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  47. 47. All your Content on All your Media any Device. Content merges. Mobile Monday Germany, National Summit Its all about Each Creativity. Device needs its Format. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  48. 48. If you want to see the ground breaking stuff, get your company the trendpool Mobile Monday Germany, National Summit ADC 30. Januar 2009 © 2008 CScout Trendberatung
  49. 49. trendpool is your source for global Media & Marketing Trends feeding your Innovation Process. Mobile Monday Germany, National Summit Request your membership today. ADC 30. Januar 2009 © 2008 CScout Trendberatung
  50. 50. Let‘s get it started.... CScout thank you for listening CScout USA, Headquarters CScout Trendberatung Mobile Monday Germany, National Summit GmbH Tumblingerstr. 2 80337 München, Germany CScout Japan Philippe Souidi Trend Director eMail: munich@cscout.com Tel:. +49 (0) 89 - 23 22 56 77 TrendBlog & Newsletter CScout China www.cscout.com ADC 30. Januar 2009 © 2008 CScout Trendberatung
  51. 51. What we also do... TrendPool - Trend Innovation Management System Executive Trend Tours Management System Mobile Monday Germany, National Summit Trend Reports ADC 30. Januar 2009 © 2008 CScout Trendberatung
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