Independent Retailers in the USA: Some Positive Indicators! Prepared by:  Crystal Vilkaitis  SnapRetail Director of Social...
Research Objectives: <ul><li>Find evidence of the health of independent retailers </li></ul><ul><li>Determine whether the ...
Mini Facebooks inside of Facebook <ul><li>There is evidence that independent retailers are growing! </li></ul><ul><li>Purc...
Supporting Research Findings
I.  There is some evidence that independent gift and home retailers are growing
Considerable Wholesale Sales Growth at 2010 and 2011 Dallas Winter Markets Source:  Brandwise and The Gift and Home Associ...
And in Atlanta , despite the January 2011 blizzard….
Sales Were Slightly Up over 2010 Source:  Brandwise and The Gift and Home Association
Signs of Change:  Almost ¾ of 2009 Pharmacy Openings were Independents! Source:  Localism Index ,  March 2011 Note:  Indep...
Mini Facebooks inside of Facebook 78% of consumers shop locally-based home accent stores at least a few times a year;  31%...
II.  Purchasing from independent retailers boosts local economies!
$$ spent w independents goes back into local economy > 2x more than $$ spent at Target! Source:  Localism Index , March 2011
Multiplier effect: Spending higher % locally puts even more $ back into local economy Source:  Yes Magazine
The Public Now “Gets” the Benefit of Local Spending! Survey gathered data from 2,768 independent, locally owned businesses...
Consumers care about shopping Locally
Mini Facebooks inside of Facebook Why Consumers Shop Locally “ Specialists offer more unique items, not just cookie-cutter...
III.  There are an increasing number of organizations focused on promoting “buying local”
Almost 7x Increase in Independent Business Alliances and Local First groups in 5 Yrs! Source:  Localism Index , March 2011
IV.  “Buy local” initiatives increase the growth of independent retailers within their community
Mini Facebooks inside of Facebook Independent business associations increase Sales!
Mini Facebooks inside of Facebook Holiday Sales Higher in Cities with Buy Local Programs!
V.  The Opportunity is Huge Because almost 50% of independent businesses are retailers
Mini Facebooks inside of Facebook <ul><li>  Surveyed 2,768 independent, locally owned businesses in Jan, 2011 </li></ul><u...
VI.  SnapRetail is riding the “buy local” wave and needs to align itself as much as possible to this sentiment Share Socia...
SHARE SOCIALLY; BUY LOCALLY !
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USA Independent Retailers: Positive Indicators 4-28-2011

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Research supporting the growth of independent retailers, specifically in the gift and home industry. Research also found more growth for independent retailers who were located in an area that supported independent business associations (IBAs).

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USA Independent Retailers: Positive Indicators 4-28-2011

  1. 1. Independent Retailers in the USA: Some Positive Indicators! Prepared by: Crystal Vilkaitis SnapRetail Director of Social Media April 28 th , 2011
  2. 2. Research Objectives: <ul><li>Find evidence of the health of independent retailers </li></ul><ul><li>Determine whether the concept of “Buy Local” is having an impact on the health of independent retailers </li></ul>
  3. 3. Mini Facebooks inside of Facebook <ul><li>There is evidence that independent retailers are growing! </li></ul><ul><li>Purchasing from independent retailers boosts local economies </li></ul><ul><li>There are an increasing number of organizations focused on promoting “buying local” </li></ul><ul><li>“ Buy local” initiatives increase the growth of independent retailers within their community </li></ul><ul><li>The Opportunity is huge because almost 50% of independent businesses are retailers </li></ul><ul><li>SnapRetail is riding the “buy local” wave and needs to align itself as much as possible to this sentiment </li></ul>Summary: Conclusions
  4. 4. Supporting Research Findings
  5. 5. I. There is some evidence that independent gift and home retailers are growing
  6. 6. Considerable Wholesale Sales Growth at 2010 and 2011 Dallas Winter Markets Source: Brandwise and The Gift and Home Association
  7. 7. And in Atlanta , despite the January 2011 blizzard….
  8. 8. Sales Were Slightly Up over 2010 Source: Brandwise and The Gift and Home Association
  9. 9. Signs of Change: Almost ¾ of 2009 Pharmacy Openings were Independents! Source: Localism Index , March 2011 Note: Independent Pharmacies Sell Many Gift and Personal Care Items!
  10. 10. Mini Facebooks inside of Facebook 78% of consumers shop locally-based home accent stores at least a few times a year; 31% at least once a month Source: Home Accent Today and HGTV Consumer Survey; 3,531 consumers surveyed
  11. 11. II. Purchasing from independent retailers boosts local economies!
  12. 12. $$ spent w independents goes back into local economy > 2x more than $$ spent at Target! Source: Localism Index , March 2011
  13. 13. Multiplier effect: Spending higher % locally puts even more $ back into local economy Source: Yes Magazine
  14. 14. The Public Now “Gets” the Benefit of Local Spending! Survey gathered data from 2,768 independent, locally owned businesses during an 8-day period in January.
  15. 15. Consumers care about shopping Locally
  16. 16. Mini Facebooks inside of Facebook Why Consumers Shop Locally “ Specialists offer more unique items, not just cookie-cutter items you find at chain stores .” – 45-year-old, California “ Specialty stores tend to have more unique pieces that you won’t get at a big-box store and I am contributing to the local small businesses ” – 23-year-old, Georgia “ They sell unique pieces that have character ” – 30-year-old, Ohio “ The products tend to be more unique and not so mass-marketed. Also, store personnel are more knowledgeable ” 39-year-old, North Carolina “ I like to support our local economy and I like being able to speak face-to-face with someone if I’m having a problem ” -59-year-old, Missouri Source: Home Accent Today and HGTV Consumer Survey
  17. 17. III. There are an increasing number of organizations focused on promoting “buying local”
  18. 18. Almost 7x Increase in Independent Business Alliances and Local First groups in 5 Yrs! Source: Localism Index , March 2011
  19. 19. IV. “Buy local” initiatives increase the growth of independent retailers within their community
  20. 20. Mini Facebooks inside of Facebook Independent business associations increase Sales!
  21. 21. Mini Facebooks inside of Facebook Holiday Sales Higher in Cities with Buy Local Programs!
  22. 22. V. The Opportunity is Huge Because almost 50% of independent businesses are retailers
  23. 23. Mini Facebooks inside of Facebook <ul><li>  Surveyed 2,768 independent, locally owned businesses in Jan, 2011 </li></ul><ul><li>All 50 states </li></ul><ul><li>Included a range of business types: </li></ul>Big Opportunity for Snap: Almost 50% of Independent Businesses are Retail!
  24. 24. VI. SnapRetail is riding the “buy local” wave and needs to align itself as much as possible to this sentiment Share Socially.  Buy Locally.
  25. 25. SHARE SOCIALLY; BUY LOCALLY !

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