Socialnomics: Mastermind Investor Group

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Socialnomics: Mastermind Investor Group

  1. 1. Socialnomics: The Revolution of Social Media<br />
  2. 2. About Crystal<br />CO Native, GO BRONCOS! <br />DANCE!<br />Social media addiction started Spring 2007<br />Started 3 Elements in May of 2009<br />Self-Proclaimed Tech Dork<br />If you worry about what might be, and wonder what might have been, you will ignore what is.  <br />~Author Unknown<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  3. 3. Social Media & Web 2.0 <br />Social media: Transforming people from content readers into publishers<br />Web 2.0: Interactive, online networking<br />Examples:<br />Social Networking: <br /> Twitter<br /> Linked In<br />Facebook<br /> MySpace<br />Social Bookmarking:<br /> Stumble Upon<br /> Delicious<br />Web 2.0<br /> Podcasts<br /> Wikipedia<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  4. 4. WOW!<br />$1.54 billion spent on world-of-mouth, social media marketing in 2008<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  5. 5. The Facts<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  6. 6. The Facts<br />By 2010 Gen Y will outnumber Baby Boomers<br />96% of them have joined a social network<br />1 out of 8 couples married in the US last year met via social media<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  7. 7. TheFacts<br />Years to reach 50 million users:<br />RADIO –<br /> 38<br />TV –<br /> 13<br />Internet – <br />4<br />IPOD – <br /> 3<br />Facebook added 100 million users in less than 9 months<br />iPod application downloads hit 1 billion in 9 months<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  8. 8. The Facts<br />1. China<br />2. India<br />3. US<br />4.Facebook<br />5. Indonesia<br />6. Brazil<br />7. Pakistan<br />8. Bangladesh<br />If Facebook was a country, it would be the 4th largest in the world. <br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  9. 9. TheFacts<br />1 in 6 higher education students are enrolled in online curriculum<br />80% of companies are using Linked In as their primary tool to find employees<br />The fastest growing segment on Facebook is 55-65 year-old females<br />YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  10. 10. The Facts<br />If you were paid a $1 for every time anarticle was posted on Wikipedia you would earn $156.23 per hour<br />78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />Only 18% of traditional TV campaigns generate a positive ROI<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  11. 11. The Facts<br />35% of book sales on Amazon are forthe Kindle when available<br />24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us.<br />In the near future we will no longer search for  products and services they will find us via social media<br />More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… <br />daily.<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  12. 12. It’s about the Conversation<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  13. 13. How does this apply to me?<br />Personal<br />Business<br />Information/Learn<br />Conversation<br />Share Pics, Ideas<br />Ask Questions<br />Recreational<br />Events – Make Plans<br />Build New Relationships<br />Job Seeking<br />Build New Relationships<br />Gain Online Exposure<br />Enhance Customer Service<br />Talk to customers/clients<br />Enhance reputationPromote biz, products, news<br />Increase traffic, sales<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  14. 14. The 4 Power Players<br />+ Blog<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
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  16. 16. Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.” <br />Microblogging website<br />Fastest growing network – 1900% growth in 1 year!<br />60+ million members<br />Largest age group = 35-49<br />Every post indexed by Google<br />*New* - Twitter Posts found in Google Searches! <br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  17. 17. Just Tweet It!<br />Virgin Media Business said that 20 per cent of the 50 million tweets made every day contain a reference to a product or brand, and advised enterprises that they are 'missing out' by not taking advantage of this opportunity.<br />"With so many people sharing their thoughts online, it's no surprise that many are talking about companies. Clearly this presents an excellent opportunity to engage with customers, but many are missing out.“ - Phil Stewart, director of customer service at Virgin Media Business.<br />
  18. 18. Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg<br />Known for photos, videos, apps, news feeds and the wall<br />Over 300 million active members <br />4th most trafficked website in the world<br />Fastest growing demographic = age 35+<br />Largest photo-sharing platform 1 billion photos/month <br />5 Ways to Play: Profile, Page, Group, Causes, Ads<br />Education, Mature, Money!<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  19. 19. Mission : “To connect the world’s professionals”<br />Over 48 million members in over 200 countries and territories around the world<br />New member joins approx. every second, and about half of members are outside the U.S.<br />Executives from all Fortune 500 companies are LinkedIn members<br />Job searching and B2B<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  20. 20. Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.”<br />Every minute, 20 hours of video is uploaded to YouTube<br />Broad age range, 18-55<br />Acquired by Google in Nov 2006<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  21. 21. Blog<br />One of the best ways for SEO – Keywords!<br />Allows authenticity and detailed information delivery to provide credibility to readers<br />Blogspot.com <br />Wordpress.com<br />Wordpress.org (self-hosted)<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  22. 22. 3 More!<br />ActiveRain.com – 162,453 professionals on the world’s largest real estate network <br />Trulia.com - real estate search engine that helps find homes for sale and provides real estate information at the local level to help make better decisions in the process.<br />Real Estate Pros:<br />Market listings <br />View real estate data <br />Promote services<br />eRealEstate.com - social network for real estate professionals, including agents, investors, mortgage lenders, title agents, rehabbers and home improvers.<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  23. 23. Twitter + Facebook = <br />Relationship Management and Visibility Tools<br /> – Mari Smith, Relationship Marketing Specialist<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  24. 24. “Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling Author and Social Media Expert <br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  25. 25. Social Media Objections<br />I don’t have time<br />I don’t know what I would talk about<br />I don’t want to learn how<br />I don’t want the entire world to know about my life/protect privacy<br />I don’t know how/best practices<br />I don’t understand how I make money<br />Twitter/Facebook is for kids, not me<br />How do I measure my ROI?<br />I don’t want to lose interpersonal/face time<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  26. 26. Social Media Answers<br />I don’t have time – 3rd party clients, delegate, hire company<br />I don’t know what I would talk about – 70/20/10 Rule<br />I don’t want to learn how – have someone else learn in house, hire company<br />I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with – authenticity is key<br />I don’t know how/best practices – local seminars, ebooks, companies, ask!<br />I don’t understand how I make money – Building Relationships = Sales!<br />Twitter/Facebook is for kids, not me – Baby boomers: fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent! <br />How do I measure my ROI? – Track traffic, alerts, Alexa and Google PR, RT’s, testimonials, online sales<br />I don’t want to lose interpersonal/face time – MeetUp…think TweetUp!<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  27. 27. Social Media + Marketing Plan<br />Portion of the plan<br />What are your SM goals?<br />Audience? <br />Appropriate outlets?<br />Budget/Time?<br />SM Strategy for promotions, announcements, etc.<br />Measurement – ROI?<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
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  31. 31. Manage ALL Twitter Accounts<br /> HootSuite.com<br /> TweetDeck.com<br />Ping.fm<br />To find People/Companies <br />search.twitter.com<br />twellow.com<br />wefollow.com<br />competitors/similar industries<br />Social Media Blogs/Resources<br />mashable.com<br />socialmediaexaminer.com<br /> 3elementsmarketing.com<br />
  32. 32. Business Case Studies<br />Dec 2008 -seeking to enhance sales, Gary Vaynerchukspent $7,500 to offered free shipping for WineLibrary.tv via three marketing channels - <br />Billboard ad won 170 new customers<br />Radio brought in 240 orders<br />Direct marketing mailing brought in little over 300new customers; <br />Tweeting the promotion on Twitter attracted 1,700 new customers in 48 hours!<br />–– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  33. 33. Personal Case Study<br />Donations Help 3-Year-Old Get Closer To Final Wish<br />CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land<br />By Oct 5th, Isaac was in Disney Land because of Twitter <br />With Alyssa Milano and CEO of Twitter’s help they created a “Campaign of Donations”<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  34. 34. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  35. 35. Where to find me<br />Twitter - @madametwit – Twitter.com/MadameTwit<br />Facebook– Facebook.com/Crystal.Vilkaitis<br />Linked In – LinkedIn.com/in/CrystalVilkaitis<br />YouTube – YouTube.com/user/CrystalVilkaitis<br />StumbleUpon – CrystalVilkaitis.StumbleUpon.com <br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />
  36. 36. References<br />Social Media Facts, Stats, Definitions:<br />Qualman, Erik. Socialnommics. 2009. Print. http://socialnomics.net<br />Smith, Mari. Consultant. http://marismith.com<br />Wikipedia - http://en.wikipedia.org/wiki/Social_media<br />Gary Vaynerchuk, March 2009, http://NYTimes.com<br />Pay It Forward Colorado, Donations Help 3-Year-Old Get Closer To Final Wish, by Suzanne McCarrol, http://cbs4denver.com/payit4ward/wish.isaac.krebs.2.1214522.html<br />Companies still failing to embrace Twitter, March 5 2010<br />http://www.v3.co.uk/v3/news/2258954/firms-tweeting?<br />Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com<br />

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