Socialnomics: Mastermind Investor Group
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  • 1. Socialnomics: The Revolution of Social Media
  • 2. About Crystal
    CO Native, GO BRONCOS! 
    DANCE!
    Social media addiction started Spring 2007
    Started 3 Elements in May of 2009
    Self-Proclaimed Tech Dork
    If you worry about what might be, and wonder what might have been, you will ignore what is. 
    ~Author Unknown
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 3. Social Media & Web 2.0
    Social media: Transforming people from content readers into publishers
    Web 2.0: Interactive, online networking
    Examples:
    Social Networking:
    Twitter
    Linked In
    Facebook
    MySpace
    Social Bookmarking:
    Stumble Upon
    Delicious
    Web 2.0
    Podcasts
    Wikipedia
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 4. WOW!
    $1.54 billion spent on world-of-mouth, social media marketing in 2008
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 5. The Facts
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 6. The Facts
    By 2010 Gen Y will outnumber Baby Boomers
    96% of them have joined a social network
    1 out of 8 couples married in the US last year met via social media
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 7. TheFacts
    Years to reach 50 million users:
    RADIO –
    38
    TV –
    13
    Internet –
    4
    IPOD –
    3
    Facebook added 100 million users in less than 9 months
    iPod application downloads hit 1 billion in 9 months
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 8. The Facts
    1. China
    2. India
    3. US
    4.Facebook
    5. Indonesia
    6. Brazil
    7. Pakistan
    8. Bangladesh
    If Facebook was a country, it would be the 4th largest in the world.
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 9. TheFacts
    1 in 6 higher education students are enrolled in online curriculum
    80% of companies are using Linked In as their primary tool to find employees
    The fastest growing segment on Facebook is 55-65 year-old females
    YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 10. The Facts
    If you were paid a $1 for every time anarticle was posted on Wikipedia you would earn $156.23 per hour
    78% of consumers trust peer recommendations
    Only 14% trust advertisements
    Only 18% of traditional TV campaigns generate a positive ROI
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 11. The Facts
    35% of book sales on Amazon are forthe Kindle when available
    24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us.
    In the near future we will no longer search for  products and services they will find us via social media
    More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…
    daily.
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 12. It’s about the Conversation
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 13. How does this apply to me?
    Personal
    Business
    Information/Learn
    Conversation
    Share Pics, Ideas
    Ask Questions
    Recreational
    Events – Make Plans
    Build New Relationships
    Job Seeking
    Build New Relationships
    Gain Online Exposure
    Enhance Customer Service
    Talk to customers/clients
    Enhance reputationPromote biz, products, news
    Increase traffic, sales
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 14. The 4 Power Players
    + Blog
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 15.
  • 16. Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.”
    Microblogging website
    Fastest growing network – 1900% growth in 1 year!
    60+ million members
    Largest age group = 35-49
    Every post indexed by Google
    *New* - Twitter Posts found in Google Searches!
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 17. Just Tweet It!
    Virgin Media Business said that 20 per cent of the 50 million tweets made every day contain a reference to a product or brand, and advised enterprises that they are 'missing out' by not taking advantage of this opportunity.
    "With so many people sharing their thoughts online, it's no surprise that many are talking about companies. Clearly this presents an excellent opportunity to engage with customers, but many are missing out.“ - Phil Stewart, director of customer service at Virgin Media Business.
  • 18. Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg
    Known for photos, videos, apps, news feeds and the wall
    Over 300 million active members
    4th most trafficked website in the world
    Fastest growing demographic = age 35+
    Largest photo-sharing platform 1 billion photos/month
    5 Ways to Play: Profile, Page, Group, Causes, Ads
    Education, Mature, Money!
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 19. Mission : “To connect the world’s professionals”
    Over 48 million members in over 200 countries and territories around the world
    New member joins approx. every second, and about half of members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members
    Job searching and B2B
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 20. Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.”
    Every minute, 20 hours of video is uploaded to YouTube
    Broad age range, 18-55
    Acquired by Google in Nov 2006
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 21. Blog
    One of the best ways for SEO – Keywords!
    Allows authenticity and detailed information delivery to provide credibility to readers
    Blogspot.com
    Wordpress.com
    Wordpress.org (self-hosted)
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 22. 3 More!
    ActiveRain.com – 162,453 professionals on the world’s largest real estate network
    Trulia.com - real estate search engine that helps find homes for sale and provides real estate information at the local level to help make better decisions in the process.
    Real Estate Pros:
    Market listings
    View real estate data
    Promote services
    eRealEstate.com - social network for real estate professionals, including agents, investors, mortgage lenders, title agents, rehabbers and home improvers.
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 23. Twitter + Facebook =
    Relationship Management and Visibility Tools
    – Mari Smith, Relationship Marketing Specialist
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 24. “Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling Author and Social Media Expert
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 25. Social Media Objections
    I don’t have time
    I don’t know what I would talk about
    I don’t want to learn how
    I don’t want the entire world to know about my life/protect privacy
    I don’t know how/best practices
    I don’t understand how I make money
    Twitter/Facebook is for kids, not me
    How do I measure my ROI?
    I don’t want to lose interpersonal/face time
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 26. Social Media Answers
    I don’t have time – 3rd party clients, delegate, hire company
    I don’t know what I would talk about – 70/20/10 Rule
    I don’t want to learn how – have someone else learn in house, hire company
    I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with – authenticity is key
    I don’t know how/best practices – local seminars, ebooks, companies, ask!
    I don’t understand how I make money – Building Relationships = Sales!
    Twitter/Facebook is for kids, not me – Baby boomers: fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent!
    How do I measure my ROI? – Track traffic, alerts, Alexa and Google PR, RT’s, testimonials, online sales
    I don’t want to lose interpersonal/face time – MeetUp…think TweetUp!
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 27. Social Media + Marketing Plan
    Portion of the plan
    What are your SM goals?
    Audience?
    Appropriate outlets?
    Budget/Time?
    SM Strategy for promotions, announcements, etc.
    Measurement – ROI?
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 28.
  • 29.
  • 30.
  • 31. Manage ALL Twitter Accounts
    HootSuite.com
    TweetDeck.com
    Ping.fm
    To find People/Companies
    search.twitter.com
    twellow.com
    wefollow.com
    competitors/similar industries
    Social Media Blogs/Resources
    mashable.com
    socialmediaexaminer.com
    3elementsmarketing.com
  • 32. Business Case Studies
    Dec 2008 -seeking to enhance sales, Gary Vaynerchukspent $7,500 to offered free shipping for WineLibrary.tv via three marketing channels -
    Billboard ad won 170 new customers
    Radio brought in 240 orders
    Direct marketing mailing brought in little over 300new customers;
    Tweeting the promotion on Twitter attracted 1,700 new customers in 48 hours!
    –– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 33. Personal Case Study
    Donations Help 3-Year-Old Get Closer To Final Wish
    CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land
    By Oct 5th, Isaac was in Disney Land because of Twitter
    With Alyssa Milano and CEO of Twitter’s help they created a “Campaign of Donations”
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 34. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 35. Where to find me
    Twitter - @madametwit – Twitter.com/MadameTwit
    Facebook– Facebook.com/Crystal.Vilkaitis
    Linked In – LinkedIn.com/in/CrystalVilkaitis
    YouTube – YouTube.com/user/CrystalVilkaitis
    StumbleUpon – CrystalVilkaitis.StumbleUpon.com
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
  • 36. References
    Social Media Facts, Stats, Definitions:
    Qualman, Erik. Socialnommics. 2009. Print. http://socialnomics.net
    Smith, Mari. Consultant. http://marismith.com
    Wikipedia - http://en.wikipedia.org/wiki/Social_media
    Gary Vaynerchuk, March 2009, http://NYTimes.com
    Pay It Forward Colorado, Donations Help 3-Year-Old Get Closer To Final Wish, by Suzanne McCarrol, http://cbs4denver.com/payit4ward/wish.isaac.krebs.2.1214522.html
    Companies still failing to embrace Twitter, March 5 2010
    http://www.v3.co.uk/v3/news/2258954/firms-tweeting?
    Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com