The SEO Dilemma

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Wil Reynoldss was a Keynote Presentor at Search Exchange 2012

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The SEO Dilemma

  1. 1. The SEO dilemmaWil Reynolds - @wilreynolds1@wilreynolds
  2. 2. 2The SEO dilemma@wilreynolds
  3. 3. 3What Google says will work What ACTUALLY worksThe SEO dilemma@wilreynolds
  4. 4. Honest Conversation4@wilreynolds
  5. 5. 5NOT 1qualitylinkhere!RISKY@wilreynolds
  6. 6. WORKS6@wilreynolds
  7. 7. 7@wilreynolds
  8. 8. Crossing the SEOchasm8@wilreynolds
  9. 9. 9CRAPOLAHOLY GRAILCOMMUNITYRELATIONSHIPSINBOUND MARKETINGDIRECTORIESASSETSHACKED SITESARTICLE DIRECTORIESFAKE SOCIAL VOTES@wilreynolds
  10. 10. 10BOSSES, Nomore!!!@wilreynolds
  11. 11. 11This guy can get you1000 links,get a new job&leave you with abanned site@wilreynolds
  12. 12. 12TODAY we commit to building the bridge@wilreynolds
  13. 13. 13@wilreynoldsStarts w/ content
  14. 14. 14@wilreynoldsHow are youcurrently doing?
  15. 15. 15@wilreynolds
  16. 16. 16@wilreynolds
  17. 17. 17@wilreynolds
  18. 18. 18@wilreynoldsB2B
  19. 19. 19@wilreynolds
  20. 20. 20@wilreynolds
  21. 21. 21@wilreynolds
  22. 22. 22@wilreynoldsHow quick is your“fall off”?
  23. 23. 23@wilreynoldsHow well do youblanket yourindustry?
  24. 24. 24
  25. 25. 25@wilreynoldshttp://bit.ly/rank-checker-seobook
  26. 26. Opportunity rightunder your nose26@wilreynolds
  27. 27. 27What do you expect to SEE??
  28. 28. 285000Words
  29. 29. Fails the“did you know”test29@wilreynolds
  30. 30. 30@wilreynolds
  31. 31. 31EASY!@wilreynolds
  32. 32. Remember these?32@wilreynolds
  33. 33. Halloween CostumeClient33@wilreynolds
  34. 34. Forcing the mommyblogger segment34@wilreynolds
  35. 35. Giveaway costumes andget a linkBORING!!!!35@wilreynolds
  36. 36. How to create zombiemakeup DIYCurated hairstyles 20’s,50’s, 70’s etc.36@wilreynolds
  37. 37. Build content to helppeople!!37@wilreynolds
  38. 38. Linkbait vs Content38@wilreynolds
  39. 39. 39@wilreynoldsSurvives the apocalypse
  40. 40. Keeping your kids safethis Halloween?40@wilreynolds
  41. 41. 41@wilreynolds
  42. 42. People don’t know how touse the date filter inGoogle42@wilreynolds
  43. 43. 43@wilreynolds
  44. 44. Back to Google Suggest44@wilreynolds
  45. 45. 45@wilreynolds
  46. 46. How to throw the ultimateMAD MEN party46@wilreynolds
  47. 47. 47@wilreynolds
  48. 48. 48@wilreynolds
  49. 49. No section on dress?49@wilreynolds
  50. 50. 50@wilreynolds
  51. 51. 51@wilreynolds
  52. 52. 52@wilreynolds
  53. 53. “Menu” vs “Food”“What to wear” vs “Dress”53@wilreynolds
  54. 54. B2B don’t be salesy“that content won’t sell”54@wilreynolds
  55. 55. 55@wilreynolds
  56. 56. 56@wilreynolds
  57. 57. 57@wilreynolds
  58. 58. 58@wilreynolds
  59. 59. 59@wilreynolds
  60. 60. “I want our content strategyto be driven by researchingSEO content gaps”-VP Marketing60@wilreynolds
  61. 61. 61Building your bridge – Leverage community@wilreynolds
  62. 62. 62www.followerwonk.com@wilreynolds
  63. 63. 63@wilreynolds
  64. 64. 64Recent TweetersOnly@wilreynolds
  65. 65. 65Writers@wilreynolds
  66. 66. 66OUTCOME@wilreynolds
  67. 67. 67TechCrunch@wilreynolds
  68. 68. 68RWW@wilreynolds
  69. 69. 69@wilreynolds
  70. 70. 70@wilreynolds
  71. 71. 71@wilreynolds
  72. 72. For G+ look more at thedisplay than the datasource72@wilreynolds
  73. 73. 73@wilreynolds
  74. 74. 74@wilreynolds
  75. 75. 75@wilreynolds
  76. 76. Google wanted to showreviews76@wilreynolds
  77. 77. 77@wilreynolds
  78. 78. So long yelp –we got our own78@wilreynolds
  79. 79. 79@wilreynolds
  80. 80. 80@wilreynolds
  81. 81. 81@wilreynolds
  82. 82. Google+ is a wasteland82@wilreynolds
  83. 83. Google+ to Twitter firehoseGoogle buys twitter??Foursquare?83@wilreynolds
  84. 84. Social impact on searchis not going away, thatwe know.84@wilreynolds
  85. 85. What are youdoing to help people?85@wilreynolds
  86. 86. How are YOU going to addvalue in your community?86@wilreynolds
  87. 87. App for that87@wilreynolds
  88. 88. 88@wilreynoldsINBOXq.com
  89. 89. Hootsuite?89@wilreynolds
  90. 90. 90@wilreynoldsIntegration FTW!
  91. 91. Go right to Twitter…91@wilreynolds
  92. 92. 92@wilreynolds
  93. 93. 93@wilreynolds
  94. 94. 94@wilreynolds
  95. 95. http://bit.ly/content-ideas1@seogadget tool = more ways to help95@wilreynolds
  96. 96. Notout linkout blogout funnythemOUT HELP!96@wilreynolds
  97. 97. Lets get nerdy97
  98. 98. Repeat from last yearExcel, VLOOKUP,SEOMOZ + Export.ly98
  99. 99. Who is following youbut not linking?99
  100. 100. Take your followersfrom Followerwonk,links from SEOmozin excel100
  101. 101. VLOOKUPWho is following mebut not linking101
  102. 102. 102GA Certifiedcompany!!
  103. 103. Build a target list103
  104. 104. ITTT to know whenyou can help them104
  105. 105. If [person x] says theword “philadelphia”send me a text105
  106. 106. Topsy.com106
  107. 107. 107
  108. 108. 108
  109. 109. 109@wilreynolds
  110. 110. 110@wilreynolds
  111. 111. Let’s Start BUILDINGour bridge@seerinteractive111@wilreynolds

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