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SEO in 2013

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Adam Melson's Slidedeck from PANMA June 2013

Adam Melson's Slidedeck from PANMA June 2013

Published in: Technology, Business
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  • Will tweet all links from here.
  • April 24
  • The old mantra
  • SEOs would look at ways to cheat at Google to get a link as quickly as possible.
  • Lets talk about how Google continues to discount this type of activity.
  • Lets talk about the math behind Google’s decline in valuing spam sites.
  • So these article sites.
  • Total article directories
  • Lost 50%+ pages indexed.
  • Deindexed
  • Stayed deindexed. Not invited back to the Google party.
  • The goal was to create lasting relationships.
  • You might say.
  • Look bad when you leave it to Google to fill in.
  • Only one line – that allows another site to be one line closer to the top of results.
  • We lost our call to action through the short meta descriptions.
  • We lost our call to action through the short meta descriptions.
  • We lost our call to action through the short meta descriptions.
  • Lets take a product that a lot of people grab the manufacturer description.
  • BB&B
  • Yahoo Shopping
  • If you’re still just wanting to pay for a link, get one from a shelter. Tax deductable. Boom.
  • If you think that, it’s just about as sad as a puppy face planting into the sand.
  • It took 30 minutes to implement. They got $5k in the last three months for writing new descriptions for ONE product.
  • I like OSE. It’s useful. This is the reason to use multiple tools.
  • Lets use ahrefs.
  • House to Home – DA75. Links to www.ikea.co vs the .com version.
  • Lazy SEO
  • Sure….that’ll work…but how about
  • Be a real human & form a relationship.
  • Be a real human & form a relationship.
  • Second way to get quick linking wins.
  • Second way to get quick linking wins.
  • Second way to get quick linking wins.
  • Second way to get quick linking wins.
  • Second way to get quick linking wins.
  • Second way to get quick linking wins.
  • Use imageraider.com – FREEEEE Provides all URLs where your image shows up. Best part – aside from FREE – you can export.
  • Best part, image raider exports. Take that export & run it through Screaming Frog. Exclude any pages that contain your site name & BOOM.
  • These places, among dozens, write about their alumni. They also link out.
  • Third Way
  • Here’s what you’ll find for opportunities among other things.
  • Here are some things to not put in that outreach.
  • Go visit your client at work. Go visit people you partner with at work.
  • Over the past year, a lot of people have been trying to find out if they’re in the friend zone. In the same way, I want to find out from my clients who their friends are. For example.
  • Here are some things to not put in that outreach.
  • Lets go back to math when we’re talking about outreach.
  • If people are bad, you’ll never know if you don’t measure it.
  • The goal was to create lasting relationships.
  • Transcript

    • 1. SEO Success in 2013 Adam Melson (@adammelson)
    • 2. @adammelson
    • 3. @adammelson @adammelson
    • 4. @adammelson
    • 5. @adammelson
    • 6. @adammelson
    • 7. @adammelson Moving Beyond SEO
    • 8. @adammelson
    • 9. @adammelson Relationships
    • 10. @adammelson I WILL GET THE LINKS
    • 11. @adammelson Everything was 100% scalable. Google loved it.
    • 12. @adammelson Continued Decline of Value
    • 13. @adammelson
    • 14. @adammelson
    • 15. @adammelson 844
    • 16. @adammelson 31%
    • 17. @adammelson 10%
    • 18. @adammelson 30%
    • 19. @adammelson
    • 20. @adammelson There is zero time.
    • 21. @adammelson 3 Quick (read quality) Wins For Links
    • 22. @adammelson 2 Content Changes
    • 23. @adammelson Take Time, Clean Up
    • 24. @adammelson
    • 25. @adammelson
    • 26. @adammelson
    • 27. @adammelson 156 pages
    • 28. @adammelson
    • 29. @adammelson
    • 30. @adammelson Lost CTA
    • 31. @adammelson Fee Free Shipping 10/10 Reseller Ratings No Hassle Exchanges Price Match
    • 32. @adammelson Site Traffic Grew 20%
    • 33. @adammelson 52%
    • 34. @adammelson
    • 35. @adammelson
    • 36. @adammelson
    • 37. @adammelson They have manufacturer descriptions & rank well
    • 38. @adammelson
    • 39. @adammelson TEST IT
    • 40. @adammelson $10,000/Hour
    • 41. @adammelson 3 Quick (read quality) Wins For Links
    • 42. @adammelson Check Other Version of Your Site
    • 43. @adammelson
    • 44. @adammelson
    • 45. @adammelson
    • 46. @adammelson Buy the .co 301 Redirect
    • 47. @adammelson 1. Give new product to review 2. Ask what they’re looking for 3. Offer an expert interview 4. Provide customer value add 5. Provide exclusivity
    • 48. @adammelson Facebook LinkedIn GlassDoor
    • 49. @adammelson Get your images. All of them
    • 50. @adammelson
    • 51. @adammelson
    • 52. @adammelson
    • 53. @adammelson
    • 54. @adammelson
    • 55. @adammelson
    • 56. @adammelson
    • 57. @adammelson Link Opportunities!
    • 58. @adammelson Head to your referrals for 2011
    • 59. @adammelson Grab All
    • 60. @adammelson http://bit.ly/oldp
    • 61. @adammelson
    • 62. @adammelson Yearly Sponsorships Contests Archived Interviews Archived
    • 63. @adammelson Act like a human
    • 64. @adammelson Talk to People. In Person.
    • 65. @adammelson
    • 66. @adammelson Act like a human
    • 67. @adammelson “…if you can use this anchor text instead of…”
    • 68. @adammelson :4 paragraph email::
    • 69. @adammelson “…noticed you used a nofollow…”
    • 70. @adammelson “…in exchange for….it would be mutually beneficial…”
    • 71. @adammelson People feel more comfortable with brands they know
    • 72. @adammelson Clear & Concise
    • 73. @adammelson
    • 74. @adammelson How do you measure outreach?
    • 75. @adammelson Address Correct Improve
    • 76. @adammelson
    • 77. Adam Melson @adammelson www.seerinteractiv e.com

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