2012 College

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2012 College

  1. 1. 1Intro to SEO@WilReynolds
  2. 2. @wilreynoldsWhy should we listen to you??
  3. 3. Opinion vs Facts@wilreynolds
  4. 4. This painting is ART@wilreynolds
  5. 5. Who says it is?@wilreynolds
  6. 6. I’d pay more for this@wilreynolds
  7. 7. I’d pay MUCH more for this@wilreynolds
  8. 8. Am I wrong?Are you wrong?@wilreynolds
  9. 9. All opinion@wilreynolds
  10. 10. Digital Marketingis about what youcan prove@wilreynolds
  11. 11. SEO is ascorebaord@wilreynolds
  12. 12. Why do searchengines exist?12@wilreynolds
  13. 13. Tactics changemission is the same13@wilreynolds
  14. 14. HistoryMeta Tags & CloakingKeyword DensityPageRank YearsLinking / ReciprocalLinking / BuyingLinkbaiting / Social Media19982012TechSavvyMarketingSavvy
  15. 15. Technical side15@wilreynolds
  16. 16. How does a search engineget my pages?16@wilreynolds
  17. 17. Submit vs. Discovery17@wilreynolds
  18. 18. Meta TagsDescriptionsLinks18@wilreynolds
  19. 19. Markup / Schema.org201219@wilreynolds
  20. 20. 20@wilreynolds
  21. 21. 21@wilreynolds
  22. 22. Problem with On-site factorsTrustUgly pagesMore Keywords = Higher Rank22@wilreynolds
  23. 23. Old Shady Tactics23@wilreynolds
  24. 24. Problem with On-site factorsDoorway pages24@wilreynolds
  25. 25. 25@wilreynolds
  26. 26. 26@wilreynolds
  27. 27. BMW Germany27@wilreynolds
  28. 28. Problem with On-site factorsCloaking / Redirects28@wilreynolds
  29. 29. 29@wilreynolds
  30. 30. 30@wilreynolds
  31. 31. Problem with On-site factorsTime on site?31@wilreynolds
  32. 32. 32@wilreynoldsBots!!!
  33. 33. HistoryMeta Tags & CloakingKeyword DensityPageRank YearsLinking / ReciprocalLinking / BuyingLinkbaiting / Social Media19982012TechSavvyMarketingSavvy
  34. 34. Google Years34@wilreynolds
  35. 35. What makes Google, Google?35@wilreynolds
  36. 36. Links as “votes”36@wilreynolds
  37. 37. NYT vs College Paper37@wilreynolds
  38. 38. 38@wilreynoldsMore links!!!!
  39. 39. 39@wilreynoldsGoogle - >DON’T BUY LINKS!!!
  40. 40. 40@wilreynoldsWhat is PageRank?
  41. 41. Shady again41@wilreynolds
  42. 42. On or off topic – who cares!42@wilreynolds
  43. 43. Get links = Get rankings43@wilreynolds
  44. 44. 44@wilreynoldsShadow industry (kiss of death)
  45. 45. 45@wilreynoldsShadow industry (kiss of death)
  46. 46. 46@wilreynoldsObsession
  47. 47. 47@wilreynoldsShadow industry (kiss of death)
  48. 48. 48@wilreynoldsShadow industry (kiss of death)
  49. 49. 49NOT 1qualitylinkhere!RISKY@wilreynolds
  50. 50. 2010 -Linkable Assets(#RCS)50@wilreynolds
  51. 51. 51@wilreynolds
  52. 52. 52@wilreynolds
  53. 53. 53@wilreynolds
  54. 54. 54@wilreynoldsValuable content!
  55. 55. 55@wilreynoldsGoogle Panda Update
  56. 56. 2012 - ?Social56@wilreynolds
  57. 57. 57The social graph impactsthe link graph
  58. 58. 58@wilreynolds
  59. 59. 59@wilreynolds
  60. 60. Shady Again60@wilreynolds
  61. 61. 61@wilreynolds
  62. 62. Shortcuts always get foundout and penalized62@wilreynolds
  63. 63. Real social63@wilreynolds
  64. 64. 64@wilreynolds
  65. 65. 65Creepy?@wilreynolds
  66. 66. 66Helpful?@wilreynolds
  67. 67. 67How do you“DO” SEO?
  68. 68. 68Legitimate
  69. 69. Keyword Research69@wilreynolds
  70. 70. Get in the mind of thesearcher
  71. 71. 71@wilreynolds
  72. 72. 72@wilreynolds
  73. 73. 73@wilreynolds
  74. 74. 74@wilreynolds
  75. 75. 75@wilreynolds
  76. 76. 76@wilreynolds
  77. 77. Innovative ways to usekeyword research77@wilreynolds
  78. 78. Message timing78@wilreynolds
  79. 79. 79Lost My Phone
  80. 80. Inadequate KW research80@wilreynolds
  81. 81. 81@wilreynolds
  82. 82. 82@wilreynolds
  83. 83. 83@wilreynolds
  84. 84. 84@wilreynolds
  85. 85. 85@wilreynolds
  86. 86. 86@wilreynolds
  87. 87. 87@wilreynolds
  88. 88. 88@wilreynolds
  89. 89. The cost of inadequate keywordresearch?89@wilreynolds
  90. 90. “Cost of” keywordsPRE-PURCHASE!90@wilreynolds
  91. 91. Outdoor Lighting91@wilreynolds
  92. 92. 92@wilreynolds
  93. 93. 93@wilreynolds
  94. 94. 94@wilreynolds
  95. 95. 95@wilreynolds
  96. 96. Better?96@wilreynolds
  97. 97. Getting links97@wilreynolds
  98. 98. 98@wilreynolds
  99. 99. 99@wilreynolds
  100. 100. 100@wilreynolds
  101. 101. How is my site?
  102. 102. The future104@wilreynolds
  103. 103. 105
  104. 104. 112@wilreynoldsNo Banks on Page 1
  105. 105. 113@wilreynoldsHow did BOA get there?
  106. 106. 114@wilreynolds
  107. 107. Knowledge Graph115@wilreynolds
  108. 108. 116@wilreynolds
  109. 109. That’s how Social +SEO = Success117
  110. 110. Doing one w/o theother is dangerous118
  111. 111. Lets do it119@wilreynolds

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