915 Riverside Drive Unit 5 Elmhurst, IL 60126DEALER SERVICES CATALOG
THE NEWSTANDARDReal Photo Services produces high quality vehiclephotographs for automotive dealers. Our professionaloffsite studio allows us to deliver a level of detail andconsistency that cannot be matched by any othercompany.We also go beyond photography and provide variouslot services that dealers depend on including: • Window sticker & buyers guide publishing • Custom graphics and image overlays • Vehicle wash and dry • Protective carpet plastic application • Integration with inventory management software
WHY LISTING PHOTOGRAPHY MATTERS STANDING OUT IN A CROWDEVERYTHING HAS CHANGED • The average time spent on third party websites is 7 hours for used vehicle• 90% of all vehicle transactions begin on the internet1. buyers and 3.5 hours for new vehicle• 79% of consumers use search engines to find vehicles2. buyers4.• 33% of consumers will drive more than 20 miles to see a vehicle in person that they like online2. • AutoTrader alone averages more than• 50% of new vehicle buyers and 58% of used vehicle buyers said that the web was 3 million vehicle listings at any giventhe most influential information source in their purchase decision4. time4. • Vehicle photography is the mostTHE FACE OF A DIGITAL DEALER powerful differentiator in third party listings and dealer website listings.• On the internet, vehicle photographs are the face of a dealership. They are themost immediate way for consumers to judge the quality of a vehicle and the • Real Photo Services’ photographsquality of a dealer. make listings stand out everywhere• 74% of vehicle shoppers say they are more likely to visit a dealership if they are on the internet and help improveable to view a picture of an actual vehicle currently available on the lot3. sales. 1. Automotive News April 2011 2. Kelley Blue Book Marketing Research Report 3.JD power and Assoc 4. Automotive Buying Influence Study 2011
THE REAL PHOTO SERVICES ADVANTAGE 1 uam Unrivaled Quality Best in the Industry 5 Mid-Nite Operations Like Your Vehicles Never Left the Lot non 2 Always Consistent State of the Art Photo Studio 6 in Vehicle Wash & Dry Internet Inventory is Always Clean 3 Fastest Turnaround Up to 20 cars per dealer per day 7 in Hassle Free Communication Online Portal Makes Things EASY 4 Inventory Publishing We Integrate with ANY Inventory Software 8 `n Consumer Confidence Gurantee Consistancy from the Lot to the InternetRPS ADVANTAGE
MID-NITE OPERATIONS SIMPLE FOUR STEP PROCESS No Knicks, Dings or Scratches - At Real Photo Services we understand how important the condition of a vehicle is in the sales process. We have over 5 years exprience transporting vehicles and in that time have safely moved over 25,000 cars, trucks, SUV’s and vans. As car people we know that there is always danger in transporting vehicles, that is why RPS is fully insured to cover any damage. Mid-Nite Operations = Safety + Efficiency. By avoiding the most congested times of the day, RPS is able to deliver service safely and efficiently. Vehicles are picked up, put through our process and returned all 1 2 Dealer manager submits Dealer puts keys in in the time between when a dealer closes and opens again. online request for photo RPS installed outdoor ready vehicles prior to lockbox.am non felis in 7pm.quam non felis in augue No More Listings Without Photographs. The National Independent Automobile Dealers Association estimates the daily holding cost per vehicle to be $27 per day. Also according to AutoTrader, internet listings with photos get twice as much traffic as those without. Don’t let your vehicles sit in limbo, we work everyday! Never Miss a Sale. Due to Mid-Nite operations, it is like our customers cars 3 4 Vehicles are picked Vehicles are returned never leave their lots and, more importantly, are never absent for a potential up by RPS employees before dealer opens sale. and put through the for business in the photography process. morning.eRPS ADVANTAGE
DEALERSHIP PORTAL VEHICLE WASH & DRY Simplified Communication: Instead of constantly communicating over the 1 If vehicles become dirty in transit to phone, dealers can simply create new work orders online using Real Photo Services RPS, we will return them to photo ready Dealership Portal. condition. 2 We use a mild wash soap and a steam Features: pressure washer to remove dirt, salt and • Create and monitor the status other imperfections. of current work orders from a single database. 3 After being hand dried, vehicles are ready to go through the photography • Avoid time consuming process. phone calls. • Add specific details and instructions for individual vehicles. • Reference past work orders and invoices onlineRPS ADVANTAGE
• Massive 30ft by 30ft space allows anything from sub-compact cars to full-size trucks to be photographed without distortion. PROFESSIONAL • Seamless white background means perfect photos every time. Never deal with variable PHOTO STUDIO weather, seasons or sunlight again. • Automotive specific epoxy floor helps wheels and tires stand out. • Mechanized overhead lightbox allows photo studio to be optimized for the different lighting needs of interior and exterior photography. • Proprietary RPS design allows for 360 degrees of consistant photographs.RPS ADVANTAGE
DEDICATED PHOTOGRAPHERS SDEDICATED EQUIPMENT CAMERA & LENS LIGHTING POST PROCESS TRAINING & CERTIFICATION TRAINING & Full Frame - High Quality Industry Specific Strobes Software + Hardware Experience + Skill Consistency Guaranteed CERTIFICATION We use Canon Professional The studio flash system Image processing Over the last four years, we To insure that angles, A constant factor in Line cameras and wide that we use is specifically and compression is have developed a unique and colors, lighting and automotive photography angle L series lenses. This designed for automotive imperative in creating rigorous training process for quality levels are is the uniqueness of each equipment allows us to photography. The smooth listing photography that our employees. Photographers maintained, RPS vehicle. From back seat capture vehicles of all and even output highlights accurately portrays a undergo in-depth equipment photographers go entertainment systems sizes with fine detail and body lines and features. vehicle. We adjust color, training and spend two weeks through a certification and navigation screens to accurate proportions. Your Using wireless control exposure, resolution and shadowing an experienced process every three sunroofs and optional body customers will feel like units we are able to adjust aspect ratios to ensure that photographer. RPS Drivers months. This allows us kits, our photographers $220 they are seeing the vehicle lighting for each individual your customers transition also go through a shadowing to keep our customer’s are trained to photograph in person as they navigate angle and craft artistic from online inventory to program where they learn RPS online inventories features that our important through your internet shots that help listings on-the-lot inventory is as safe driving guidelines. consistently perfect. to potential buyers. listings. stand out online. seemless as possible.
ONE SERVICE PACKAGE NO HASSLES & NO GAMES: We believe a simple solution to a problem is the COVERS IT ALL best solution. All of our services are available at one flat rate per vehicle type. Choose what works best for your dealership and know that services can be added or subtracted in the future with no additional cost or hassle. COMPLETE “OFF THE LOT” SERVICE PROVIDER > Used Car Photo Package > New Car Photo Package $50 $40 Look at everything Real Photo Services can do for you...RPS SERVICE MENU
VEHICLE INC LUD ED Standard exterior shots from key angles and heightsPHOTOGRAPHY Exterior detail shots • SunroofReal Photo Services’ unique process • Tire tread • Headlightsis specifically designed to help auto • Grilledealers listings stand out and attract Interior shotsbuyers. • Dashboard from multiple angles • Front and rear seatsOur photo service includes up to 40 • Radio and/or Nav • Cup holders and center consolephotographs covering all the key areas • Trunk • Carpetconsumers want to see. • Steering wheel • Window controls • Gauges • Third row • Seat controlsRPS SERVICE MENU
E D INC LUD E D CUSTOMIZATION INC LUD Image Overlays Customized borders and overlays with contact information, dealer logo, certified Lighting logos, and other graphics can be added to photos. Professional presentation of Our state of the art studio and flash your vehicle helps distinguish it from system give us the ability to control and the competition and provide instant shape light. We can create specialized INCLUDED identification. shots to help your listings stand out. INCL UDED Angles Every dealer that we work with has a Customized Layout different approach to selling cars. Likewise, every dealer has a different opinion on In many ways the order and layout of what angles consumers want to see. internet listings are just as important Combining our years of experience and the as the vehicle photos themselves. Our expertise of our customers, we can shoot photo experts meet with customers to vehicles from nearly any position. design the perfect template. INCL UDEDRPS SERVICE MENU
INVENTORY MANAGEMENT 6 RPS Logs-In to dealer’s Dealers are able to access, edit 1 account on Inventory INTEGRATION and publish listings without changing any internal systems. Management Software. INC LUD FLEXIBILITY ED We integrate with your current Internet Inventory Management Software including, but not limited 5 Upload edited and to compressed photos listing. 2 Create new vehicle listing or edit existing ones. to: • VAuto • Dealer Specialties • Auto Uplink USA • Liquid Motors • ECarList • Auction 123 • AutoRevo • Home-Net Print and apply window 4 stickers and buyers guides. 3 Populate vehicle specification list. Check for accuracy.RPS SERVICE MENU
D IN CLU DE NO COST EXTRAS CLU DE D Dealer Decals and Plate Frames IN RPS provides all of the services dealers Plastic Carpet Protection expect from professional lot management We apply plastic to driver & passenger front providers. Installation of license plate frames, carpets before photographing a vehicle. year stickers, and dealer logo decals is High Quality Super Adhesive 4MM plastic completed before photos are taken. keeps vehicles clean during the sales process. Vehicle Wash and Dry Window Stickers Because our unparalled services are provided off the lot, we wash and RPS prints dealer-specific window stickers dry vehicles if they become dirty in- INC and buyers guides then apply them to transit. Using a mild wash and wax soap LUD your vehicle prior to returning to your lot. and industry specific steam pressure ED Warranty options are fully customizable washers, we are able to gently remove and feature lists are double checked for any blemishes. After being washed and accuracy. INC dried vehiles are in the ideal state for LUD ED photography.RPS SERVICE MENU
HOW MUCH WOULD YOUR SALES BE IMPACTED IF YOUR INTERNET INVENTORY LOOKED LIKE THIS?
915 R iverside Dr Unit 5Elmhurst IL, 60126Phone 872.237.0577Email: B en@R eal PhotoS er vices.com