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Put your social media strategy where the sun don't shine.

by Christian Verschaeren on Mar 09, 2009

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A rant on the hyped "social media strategies". And how they’re completely besides the point.

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A rant on the hyped "social media strategies". And how they’re completely besides the point.

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Put your social media strategy where the sun don’t shine. — Presentation Transcript

Put your Social Media Strategy where the sun don’t shine

Where does the idea of a Social Media Strategy come from?

The Traditional model:

Business Product BRAND Advertising Agency Idea! MEDIA

Unfortunately...

Business Product BRAND Advertising Agency Idea! MEDIA

The Internet model:

Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET

Unfortunately...

Idea! MEDIA & INTERNET “Social Media”

Social Media Strategy implies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.

How about being Interesting?

Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.

There is no social media. There is just an online reflection of people and culture.

Stop focusing on the Media part.

It’s about the Social part.

Interesting ideas & Social ideas

Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET They don’t go here

Business Product BRAND Advertising Agency Idea! MEDIA They & INTERNET go there

Upstream

Idea! This is as far downstream they can possibly start

Though declared “dead” 30 second TV spots can be interesting and social

So the advertising idea can be social & interesting...

...but you get people engaging with *the advertising for* a brand.

While they could be engaging with the brand.

Upstream

Business Product BRAND Advertising Agency Brands Idea can be Social & Interesting

Brands that cultivate their multi-faceted personalities and have interesting stories.

Upstream

Business Product BRAND Products Advertising Agen can be Social & Ide Interesting

Upstream

Business Product Businesses BRAND can be Social & Advertisi Interesting

So...

Today’s Model Isn’t really a model, but my wife. No glamour, but down to earth. Affordable. Almost self-sufﬁcient. Replicates.

Top 4 ingredients for Today’s Model 1. Have an interesting and social business. 2. Have an interesting and social product. 3. Have an interesting and social brand. 4. Have interesting and social advertising.

Thank you! Get in touch: www.twitter.com/Crusty www.zeppelinrepair.com

showto clients , Multimedia Presentation,Online Multimedia Presentation,Corporate Presentation,SEO/SMO at ShowToClients Hi,
We endeavor to promote the presentation on various topics by professionals and companies. I found your presentation really useful and want you to share this presentation in form of Multimedia Presentation with music, relevant pictures, animation etc instead of simple power point. I request you to upload this presentation in form of Power point at http://showtoclients.com/begin.htm
so that same can be converted and live for viewing. It will take only 5 minutes.
We will send you the link of your new Multimedia Presentation, which you can use in multiple form. 1 year ago

Are you sure you want to Yes No

guesta2e9e4 Good stuff. It's a great response to the 'I'm sick and tired of hearing about social media' crew. 3 years ago

Demoor Michel , strategy, internet, consultant, social media at Digital Cinnamon People who buy this, also buy;

http://www.slideshare.net/tomhimpe/the-conversation-starts-from-within-presentation
http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation

Great stuff Crusty. You're the man! 3 years ago

robby remmerie , UX director at Nascom you should have stayed off the orval sunday ;-) Off course products/ideas have to be engaging, social and inspiring etc and I agree that you can't create a fake story or push your unwanted messages towards the people. BUT that doesn't mean that when you actually have a story, a great idea or a great product that you can't setup a social media strategy to get the conversation going. Creating the assets, involving the influencers, facilitating the message spreading. In an ideal world all products would bring added value to our lives. Too bad this is not a fantasy world ;-) But love the presentation and there certainly is a truth in there but things are not black or white as you say it is, there's a lot of grey too. My 2 cents grtz 3 years ago

Christian Verschaeren , creative director at Emakina THNX! 3 years ago

John Sheridan , Managing Partner at Social Media 404 Excellent. 3 years ago

Put your social media strategy where the sun don't shine.

by Christian Verschaeren on Mar 09, 2009

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Put your social media strategy where the sun don’t shine. — Presentation Transcript