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Put your social media strategy where the sun don't shine.

by Christian Verschaeren on Mar 09, 2009

  • 11,240 views

A rant on the hyped "social media strategies". And how they’re completely besides the point.

A rant on the hyped "social media strategies". And how they’re completely besides the point.

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16 of 6 previous next Post a comment

  • Showtoclients showto clients , Multimedia Presentation,Online Multimedia Presentation,Corporate Presentation,SEO/SMO at ShowToClients Hi,
    We endeavor to promote the presentation on various topics by professionals and companies. I found your presentation really useful and want you to share this presentation in form of Multimedia Presentation with music, relevant pictures, animation etc instead of simple power point. I request you to upload this presentation in form of Power point at http://showtoclients.com/begin.htm
    so that same can be converted and live for viewing. It will take only 5 minutes.
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    1 year ago Reply
    Are you sure you want to Yes No
  • guesta2e9e4 guesta2e9e4 Good stuff. It's a great response to the 'I'm sick and tired of hearing about social media' crew. 3 years ago Reply
    Are you sure you want to Yes No
  • MichelDemoor Demoor Michel , strategy, internet, consultant, social media at Digital Cinnamon People who buy this, also buy;

    http://www.slideshare.net/tomhimpe/the-conversation-starts-from-within-presentation
    http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation

    Great stuff Crusty. You're the man!
    3 years ago Reply
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  • remmerie robby remmerie , UX director at Nascom you should have stayed off the orval sunday ;-) Off course products/ideas have to be engaging, social and inspiring etc and I agree that you can't create a fake story or push your unwanted messages towards the people. BUT that doesn't mean that when you actually have a story, a great idea or a great product that you can't setup a social media strategy to get the conversation going. Creating the assets, involving the influencers, facilitating the message spreading. In an ideal world all products would bring added value to our lives. Too bad this is not a fantasy world ;-) But love the presentation and there certainly is a truth in there but things are not black or white as you say it is, there's a lot of grey too. My 2 cents grtz 3 years ago Reply
    Are you sure you want to Yes No
  • Crusty Christian Verschaeren , creative director at Emakina THNX! 3 years ago Reply
    Are you sure you want to Yes No
  • JohnSheridan John Sheridan , Managing Partner at Social Media 404 Excellent. 3 years ago Reply
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Put your social media strategy where the sun don’t shine. — Presentation Transcript