New Facebook Products for Marketers:Timeline, Page Insights, and Premium Ads Adam Gerston | Partner Manager | Marketing APIs
1 New Timeline = deeper connections
1 New Timeline = deeper connections Apps help people tell their story
1 New Timeline = deeper connections Marketers can send more relevant messages to people based on the things they care about A movie studio can now target ads to the people who have added a movie app and are watching comedy movies Sponsored A Movie Studio
2 More opportunities for people to talk about businesses they use Fidji Simo cooked recipes via Recipe Box Fidji Simo cooked a Roast Chicken via Recipe Box TICKER TIMELINE NEWS FEED
3 Make sure people see what is being said about their business Sponsored Stories Fidji listened to a song Fidji listened to a songFidji engages with your app; she listens to a Fidji’s friends can see a story about it in their Tickersong, reads a book or adds a product to her or News Feed. With Sponsored Stories, you can make sure that Fidji’s friends will see this story by showing it onwishlist. the right-hand side of Facebook.
Should you create an app? 20% Budget to build app 80% Budget to promote it Do people already engage with yourDo you have an Do you have budget to business on an ongoing basis?audience? promote it?
Create winning apps1 Focus on people 2 Enable great storytelling 3 Create great experiences 4 Use Sponsored Stories Fidji Simo cooked a Roast Fidji Simo cooked recipes Sponsored Stories Chicken via Recipe Box via Recipe Box Fidji Simo cooked a Roast Chicken via Recipe Box Fidji Simo wants a Red Cocktail Dress via FabDresses.com Fidji Simo listened to Coldplay on Spotify
Reach friends in a more engaging wayExpanded Premium Ads Your Ad on the Home Page Anything you post can become an Ad
Reach friends in a more engaging way Expanded Premium Ads When people hear about you from friends, they listen Ads are better when they come from your Page posts People can interact with your brand throughout the adSource: Nielsen
People are talking about this Your brand
Understand your Page performancePage Insights Understand the performance of your Page with a new public number for “People Talking about This” Learn which content resonates with your audience Optimize how you publish to your audience