Mobility for Business

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Mobility for Business

  1. 1. @skeeterharris Skeeter Harris skeeterharris
  2. 2. Mobile Marketing Skeeter Harris | Mac Village Productions Move with your customer or loose them!
  3. 3. post-PC Era Steve Jobs 1955 - 2011
  4. 4. Sources: Morgan Stanly Research Kathy Huberty, Ehud Geblum Move into a Post-pc Era
  5. 5. Time Spent per Category per Day Sources: comSore, Alexa, Flurry 81 Minutes per day
  6. 6. <ul><li>Text Century Gothic 30pt </li></ul><ul><li>Bullets Use Filled Round Only </li></ul><ul><ul><li>Example 1 </li></ul></ul><ul><ul><li>Example 2 </li></ul></ul>Social Consumerism
  7. 7. Facebook deals <ul><li>Exclusive to mobile </li></ul><ul><li>Controls & Restrictions </li></ul><ul><li>4 Types of deals </li></ul><ul><ul><li>Individual </li></ul></ul><ul><ul><li>Friend </li></ul></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Charity </li></ul></ul>
  8. 8. foursquare <ul><li>Combination of </li></ul><ul><ul><li>Gaming & Social Networking </li></ul></ul><ul><li>Players can </li></ul><ul><ul><li>Leave Tips </li></ul></ul><ul><ul><li>Connect & Compete </li></ul></ul><ul><ul><li>Share experiences </li></ul></ul><ul><ul><li>Explore Specials </li></ul></ul><ul><li>Business can </li></ul><ul><ul><li>Create Specials </li></ul></ul><ul><ul><li>Create Brand Pages </li></ul></ul><ul><ul><li>Custom Badges $$$$ </li></ul></ul>
  9. 10. Q uick R esponse Codes ( 14M U.S. Scans June 2011 ) <ul><li>QR codes can </li></ul><ul><ul><li>Open a Web Address </li></ul></ul><ul><ul><li>Display Text </li></ul></ul><ul><ul><li>Add a vCard to Device </li></ul></ul><ul><ul><li>facebook Like </li></ul></ul><ul><ul><li>Exist on most objects </li></ul></ul><ul><li>Tools for QR Codes </li></ul><ul><ul><li>delvir </li></ul></ul><ul><ul><li>Paperlinks </li></ul></ul><ul><ul><li>Microsoft tags </li></ul></ul><ul><ul><li>Likify </li></ul></ul>Sources: comSore
  10. 11. Q uick R esponse Codes delivr Analytics paperlink mobile site
  11. 12. Groupon <ul><li>Business can </li></ul><ul><ul><li>Daily Deals – New Customers </li></ul></ul><ul><ul><li>Groupon Now! </li></ul></ul><ul><ul><ul><li>Tool to manage deals </li></ul></ul></ul><ul><ul><ul><li>Schedule daily & Now! </li></ul></ul></ul><ul><ul><ul><li>Integration with foursquare </li></ul></ul></ul><ul><li>Consumers can </li></ul><ul><ul><li>Share Deals </li></ul></ul><ul><ul><li>Share experiences </li></ul></ul><ul><ul><li>Buy Deals with Mobile App </li></ul></ul>
  12. 13. <ul><li>Using mobile marketing Crab Shack </li></ul><ul><ul><li>Increased check-ins by 300% </li></ul></ul><ul><ul><li>97 foursquare unlocks </li></ul></ul><ul><ul><li>13 facebook deals </li></ul></ul><ul><ul><li>2,928 Groupon deals </li></ul></ul><ul><ul><li>Increased fb like count by 90 </li></ul></ul>
  13. 14. <ul><li>Using foursquare Auction Direct </li></ul><ul><ul><li>Obtained visibility into walk-ins </li></ul></ul><ul><ul><li>35 Newbie Specials </li></ul></ul><ul><ul><li>Increased service work! </li></ul></ul><ul><ul><li>Resulting in 7 Car sales! </li></ul></ul>
  14. 15. <ul><li>Using QR Codes Grossmans </li></ul><ul><ul><li>Increased YouTube Channel Views </li></ul></ul><ul><ul><li>Customer Satisfaction Improved </li></ul></ul><ul><ul><li>Increase in Brand – Value Add </li></ul></ul><ul><ul><li>Increase in fb likes </li></ul></ul>
  15. 16. <ul><li>Watch out for pitfalls like… </li></ul><ul><ul><li>QR Codes too big or unreadable </li></ul></ul><ul><ul><li>Uninformed Staff on Specials </li></ul></ul><ul><ul><li>Giving away the store! </li></ul></ul><ul><ul><li>Alienating your existing Customers! </li></ul></ul><ul><ul><li>Track your Groupon Transactions </li></ul></ul>
  16. 17. <ul><li>facebook deals </li></ul><ul><ul><li>a specific product </li></ul></ul><ul><ul><li>Post about deal </li></ul></ul><ul><ul><li>Traditional Signage </li></ul></ul><ul><li>foursquare </li></ul><ul><ul><li>Keep it simple </li></ul></ul><ul><ul><li>Engage with tips </li></ul></ul><ul><ul><li>Traditional Signage </li></ul></ul><ul><li>QR Codes </li></ul><ul><ul><li>Provide Value </li></ul></ul><ul><ul><li>Exclusives </li></ul></ul><ul><li>Groupon </li></ul><ul><ul><li>Engage newbies </li></ul></ul><ul><ul><li>Stock-up & Upsell </li></ul></ul>Mobile Marketing Takeaways USE THEM – MOST ARE FREE!!
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