Mobility for Business
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Mobility for Business

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Mobility for Business Mobility for Business Presentation Transcript

  • @skeeterharris Skeeter Harris skeeterharris
  • Mobile Marketing Skeeter Harris | Mac Village Productions Move with your customer or loose them!
  • post-PC Era Steve Jobs 1955 - 2011
  • Sources: Morgan Stanly Research Kathy Huberty, Ehud Geblum Move into a Post-pc Era
  • Time Spent per Category per Day Sources: comSore, Alexa, Flurry 81 Minutes per day
    • Text Century Gothic 30pt
    • Bullets Use Filled Round Only
      • Example 1
      • Example 2
    Social Consumerism
  • Facebook deals
    • Exclusive to mobile
    • Controls & Restrictions
    • 4 Types of deals
      • Individual
      • Friend
      • Loyalty
      • Charity
  • foursquare
    • Combination of
      • Gaming & Social Networking
    • Players can
      • Leave Tips
      • Connect & Compete
      • Share experiences
      • Explore Specials
    • Business can
      • Create Specials
      • Create Brand Pages
      • Custom Badges $$$$
  •  
  • Q uick R esponse Codes ( 14M U.S. Scans June 2011 )
    • QR codes can
      • Open a Web Address
      • Display Text
      • Add a vCard to Device
      • facebook Like
      • Exist on most objects
    • Tools for QR Codes
      • delvir
      • Paperlinks
      • Microsoft tags
      • Likify
    Sources: comSore
  • Q uick R esponse Codes delivr Analytics paperlink mobile site
  • Groupon
    • Business can
      • Daily Deals – New Customers
      • Groupon Now!
        • Tool to manage deals
        • Schedule daily & Now!
        • Integration with foursquare
    • Consumers can
      • Share Deals
      • Share experiences
      • Buy Deals with Mobile App
    • Using mobile marketing Crab Shack
      • Increased check-ins by 300%
      • 97 foursquare unlocks
      • 13 facebook deals
      • 2,928 Groupon deals
      • Increased fb like count by 90
    • Using foursquare Auction Direct
      • Obtained visibility into walk-ins
      • 35 Newbie Specials
      • Increased service work!
      • Resulting in 7 Car sales!
    • Using QR Codes Grossmans
      • Increased YouTube Channel Views
      • Customer Satisfaction Improved
      • Increase in Brand – Value Add
      • Increase in fb likes
    • Watch out for pitfalls like…
      • QR Codes too big or unreadable
      • Uninformed Staff on Specials
      • Giving away the store!
      • Alienating your existing Customers!
      • Track your Groupon Transactions
    • facebook deals
      • a specific product
      • Post about deal
      • Traditional Signage
    • foursquare
      • Keep it simple
      • Engage with tips
      • Traditional Signage
    • QR Codes
      • Provide Value
      • Exclusives
    • Groupon
      • Engage newbies
      • Stock-up & Upsell
    Mobile Marketing Takeaways USE THEM – MOST ARE FREE!!
  •