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Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
Mobility for Business
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Mobility for Business

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Transcript

  • 1. @skeeterharris Skeeter Harris skeeterharris
  • 2. Mobile Marketing Skeeter Harris | Mac Village Productions Move with your customer or loose them!
  • 3. post-PC Era Steve Jobs 1955 - 2011
  • 4. Sources: Morgan Stanly Research Kathy Huberty, Ehud Geblum Move into a Post-pc Era
  • 5. Time Spent per Category per Day Sources: comSore, Alexa, Flurry 81 Minutes per day
  • 6.
    • Text Century Gothic 30pt
    • Bullets Use Filled Round Only
      • Example 1
      • Example 2
    Social Consumerism
  • 7. Facebook deals
    • Exclusive to mobile
    • Controls & Restrictions
    • 4 Types of deals
      • Individual
      • Friend
      • Loyalty
      • Charity
  • 8. foursquare
    • Combination of
      • Gaming & Social Networking
    • Players can
      • Leave Tips
      • Connect & Compete
      • Share experiences
      • Explore Specials
    • Business can
      • Create Specials
      • Create Brand Pages
      • Custom Badges $$$$
  • 9.  
  • 10. Q uick R esponse Codes ( 14M U.S. Scans June 2011 )
    • QR codes can
      • Open a Web Address
      • Display Text
      • Add a vCard to Device
      • facebook Like
      • Exist on most objects
    • Tools for QR Codes
      • delvir
      • Paperlinks
      • Microsoft tags
      • Likify
    Sources: comSore
  • 11. Q uick R esponse Codes delivr Analytics paperlink mobile site
  • 12. Groupon
    • Business can
      • Daily Deals – New Customers
      • Groupon Now!
        • Tool to manage deals
        • Schedule daily & Now!
        • Integration with foursquare
    • Consumers can
      • Share Deals
      • Share experiences
      • Buy Deals with Mobile App
  • 13.
    • Using mobile marketing Crab Shack
      • Increased check-ins by 300%
      • 97 foursquare unlocks
      • 13 facebook deals
      • 2,928 Groupon deals
      • Increased fb like count by 90
  • 14.
    • Using foursquare Auction Direct
      • Obtained visibility into walk-ins
      • 35 Newbie Specials
      • Increased service work!
      • Resulting in 7 Car sales!
  • 15.
    • Using QR Codes Grossmans
      • Increased YouTube Channel Views
      • Customer Satisfaction Improved
      • Increase in Brand – Value Add
      • Increase in fb likes
  • 16.
    • Watch out for pitfalls like…
      • QR Codes too big or unreadable
      • Uninformed Staff on Specials
      • Giving away the store!
      • Alienating your existing Customers!
      • Track your Groupon Transactions
  • 17.
    • facebook deals
      • a specific product
      • Post about deal
      • Traditional Signage
    • foursquare
      • Keep it simple
      • Engage with tips
      • Traditional Signage
    • QR Codes
      • Provide Value
      • Exclusives
    • Groupon
      • Engage newbies
      • Stock-up & Upsell
    Mobile Marketing Takeaways USE THEM – MOST ARE FREE!!
  • 18.  

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