The Role of Social Media in Lead Generation Ellie Mirman | Hubspot
THE ROLE OF SOCIAL MEDIA IN LEAD GENERATION Ellie Mirman Inbound Marketer & Customer Researcher, HubSpot Twitter: @ellieeille
Social media is just one piece of the puzzle.
Social media is not magic. Joining Facebook, Twitter, or LinkedIn will not revolutionize your company or your marketing.
You still need to:
Identify your audience
Get them to notice you
Create value for them
Sell something to them
Keep them happy
None of this has changed.
Social media is one tool , used best as part of a balanced inbound marketing strategy .
79% more followers for companies that combine a blog with social media
97% more links (for better rankings) for companies that combine SEO with social media
Social media generates business results
46% businesses say they acquired a customer from blogs or social media
Both B2B & B2C companies say they acquired a customer from blogs or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel) MOFU (Middle of the Funnel) Website Visitors Sales Leads
TOFU Fill the top of the funnel
Get Ideas for Content
Create content your personas want
Expand Reach of Content
MOFU Convert in the middle of the funnel
Identify Hot Leads
Get Lead Intel
Analyze Measure the funnel
Visitors Leads Sales SEO Social Media Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tips To leave you with
Know your goal.
Think like a publisher.
Learn, rinse, repeat.
Case Study: Palomar Technologies
Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers
Case Study: Vovici
The Results 400+% increase in qualified traffic 1,000+% increase in blog subscribers “ We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.”