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Bing Socializing Search
 

Bing Socializing Search

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    Bing Socializing Search Bing Socializing Search Presentation Transcript

    • How Bing is Socializing SearchAya ZookSenior Product Manager, Microsoft
    • Powered by Bing Explicit Share: 30%Sources: 1. comScore Explicit Core May ‘09 – Jul ‘11; 2. comScore Explicit Core May ’09 – Jul ’11; 3. Bing Marketing Analytics; 4. America’s Hottest Brands in 2009 Ad AgeMagazine
    • »»»»»»»»»»
    • 2.5x more often than local cityguides, 4x more often than onlinesites/reviews, and10x often morethan social media check-in sites.
    • Focus Better basic Bring their traces search fromKey Benefit with you everyone to just Find the “expert” youBing Release Opinion Infusion Interest Infusion Shopping, Travel,Focus People Finder
    • Users’ Users’Attributes Actions Retweets Friends Replies Followers Others that share the same link Follows Likes
    • 100% 94% 90% 80% 78%% of Tweets that include links 70% 60% 57% 50% % including link 45% 40% Linear (% including link) 30% 25% 20% 10% 4% 0% 0 1 2 3 4 5 * Source: Editorial judgments Score Quality
    • Naturally connected community Spam marketing campaign Spammy communities are highly visible – don’t be part of one!
    • Things you already do New things to consider Make it easy to Like andQuality Interesting & useful content Share content. Include links in Tweets and UpdatesTrust Trustworthy sites linking to Trust-worthy people sharing your site; anchor text your links or tweets; avoiding spammy clumpsPopularity # of high quality links # of people Retweeting or Liking what you said/shared in the last minute, hour, day, weekTimeliness Update your site, blogs Be prepared to turn on a dime, and for the flash mob
    • Email: ayaz@microsoft.com
    • http://www.bing.com/businessportalhttp://www.discoverbing.comhttp://www.bing.com/toolbox/home/ http://www.facebook.com/Bing