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5a ellie intro

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  • Not an advertiser.
  • http://www.hubspot.com/customer-case-studies/bid/4963/Supplier-of-Assembly-Systems-Boosts-Traffic-20x-in-4-Months
  • http://www.hubspot.com/customer-case-studies/bid/5278/Feedback-Management-Leader-Vovici-Grows-Qualified-Traffic-4X
  • Transcript

    • 1. @ellieeille elliemirman
    • 2. The Role of Social Media in Lead Generation Ellie Mirman | Hubspot
    • 3. THE ROLE OF SOCIAL MEDIA IN LEAD GENERATION Ellie Mirman Inbound Marketer & Customer Researcher, HubSpot Twitter: @ellieeille
    • 4.  
    • 5.  
    • 6.  
    • 7. Social media is just one piece of the puzzle.
    • 8. Social media is not magic. Joining Facebook, Twitter, or LinkedIn will not revolutionize your company or your marketing.
    • 9.
      • You still need to:
          • Identify your audience
          • Get them to notice you
          • Create value for them
          • Sell something to them
          • Keep them happy
      • None of this has changed.
    • 10. Social media is one tool , used best as part of a balanced inbound marketing strategy .
    • 11. 79% more followers for companies that combine a blog with social media
    • 12. 97% more links (for better rankings) for companies that combine SEO with social media
    • 13. Social media generates business results
    • 14. 46% businesses say they acquired a customer from blogs or social media
    • 15. Both B2B & B2C companies say they acquired a customer from blogs or social media
    • 16.
        • The Role of Social Media
        • in Lead Generation Funnel
    • 17. TOFU (Top of the Funnel) MOFU (Middle of the Funnel) Website Visitors Sales Leads
    • 18. TOFU Fill the top of the funnel
    • 19. Get Ideas for Content
    • 20. Create content your personas want
    • 21. Find Prospects
    • 22. Expand Reach of Content
    • 23.  
    • 24. Encourage Sharing
    • 25.  
    • 26. MOFU Convert in the middle of the funnel
    • 27. Capture Leads
    • 28.  
    • 29. Identify Hot Leads
    • 30. Get Lead Intel
    • 31.  
    • 32. Analyze Measure the funnel
    • 33. Visitors Leads Sales SEO Social Media Analyze conversion rates by channel
    • 34. Compare social media channels
    • 35. Measure total reach
    • 36. A few tips To leave you with
    • 37. Know your goal.
    • 38. Think like a publisher.
    • 39. Experiment.
    • 40. Learn, rinse, repeat.
    • 41.  
    • 42. Case Studies
    • 43. Case Study: Palomar Technologies
    • 44. Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers
    • 45. Case Study: Vovici
      • SEO
      • Blog
      • Social Media
    • 46. The Results 400+% increase in qualified traffic 1,000+% increase in blog subscribers “ We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.”
    • 47. THANK YOU Ellie Mirman Twitter: @ellieeille HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com
    • 48.