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5a ellie intro
5a ellie intro
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5a ellie intro
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5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
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5a ellie intro
5a ellie intro
5a ellie intro
5a ellie intro
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5a ellie intro
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5a ellie intro

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  • Not an advertiser.
  • http://www.hubspot.com/customer-case-studies/bid/4963/Supplier-of-Assembly-Systems-Boosts-Traffic-20x-in-4-Months
  • http://www.hubspot.com/customer-case-studies/bid/5278/Feedback-Management-Leader-Vovici-Grows-Qualified-Traffic-4X
  • Transcript

    • 1. @ellieeille elliemirman
    • 2. The Role of Social Media in Lead Generation Ellie Mirman | Hubspot
    • 3. THE ROLE OF SOCIAL MEDIA IN LEAD GENERATION Ellie Mirman Inbound Marketer & Customer Researcher, HubSpot Twitter: @ellieeille
    • 4.  
    • 5.  
    • 6.  
    • 7. Social media is just one piece of the puzzle.
    • 8. Social media is not magic. Joining Facebook, Twitter, or LinkedIn will not revolutionize your company or your marketing.
    • 9. <ul><li>You still need to: </li></ul><ul><ul><ul><li>Identify your audience </li></ul></ul></ul><ul><ul><ul><li>Get them to notice you </li></ul></ul></ul><ul><ul><ul><li>Create value for them </li></ul></ul></ul><ul><ul><ul><li>Sell something to them </li></ul></ul></ul><ul><ul><ul><li>Keep them happy </li></ul></ul></ul><ul><li>None of this has changed. </li></ul>
    • 10. Social media is one tool , used best as part of a balanced inbound marketing strategy .
    • 11. 79% more followers for companies that combine a blog with social media
    • 12. 97% more links (for better rankings) for companies that combine SEO with social media
    • 13. Social media generates business results
    • 14. 46% businesses say they acquired a customer from blogs or social media
    • 15. Both B2B & B2C companies say they acquired a customer from blogs or social media
    • 16. <ul><ul><li>The Role of Social Media </li></ul></ul><ul><ul><li>in Lead Generation Funnel </li></ul></ul>
    • 17. TOFU (Top of the Funnel) MOFU (Middle of the Funnel) Website Visitors Sales Leads
    • 18. TOFU Fill the top of the funnel
    • 19. Get Ideas for Content
    • 20. Create content your personas want
    • 21. Find Prospects
    • 22. Expand Reach of Content
    • 23.  
    • 24. Encourage Sharing
    • 25.  
    • 26. MOFU Convert in the middle of the funnel
    • 27. Capture Leads
    • 28.  
    • 29. Identify Hot Leads
    • 30. Get Lead Intel
    • 31.  
    • 32. Analyze Measure the funnel
    • 33. Visitors Leads Sales SEO Social Media Analyze conversion rates by channel
    • 34. Compare social media channels
    • 35. Measure total reach
    • 36. A few tips To leave you with
    • 37. Know your goal.
    • 38. Think like a publisher.
    • 39. Experiment.
    • 40. Learn, rinse, repeat.
    • 41.  
    • 42. Case Studies
    • 43. Case Study: Palomar Technologies
    • 44. Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers
    • 45. Case Study: Vovici <ul><li>SEO </li></ul><ul><li>Blog </li></ul><ul><li>Social Media </li></ul>
    • 46. The Results 400+% increase in qualified traffic 1,000+% increase in blog subscribers “ We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.”
    • 47. THANK YOU Ellie Mirman Twitter: @ellieeille HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com
    • 48.  

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