21 Facebook Insights


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21 Facebook Insights

  1. 1. Who Are You? Mike Schaffer • Director of Social Media, iostudio • Background in Sports/Restaurant/Entertainment PR • PR and Social Media Blogger • http://www.thebuzzbymikeschaffer.com • http://www.thefatherhoodguide.com • PR Pros on Twitter: Top 100, Top 30, #21 Most Influential • Published in PRWeek, PRBreakfastClub.com, AllFacebook.com, SpinSucks.com Twitter: @mikeschaffer
  2. 2. iostudio…• Advertising agency with digital, branding and design teams• Offices in Washington, DC & Nashville, TN (HQ)• Agency in-house resources:  Brand campaign development  Online advertising  Website development  Social media management  Photography and video production  Custom publications  Public relations  Media planning  Contact/call center - (chats, comments, calls and emails)
  3. 3. What Social Media Is and Is NotSocial media is an answer. Social media is active and mutually-beneficial engagement with relevant audiences through theSocial media isnt always the use of content development, digital thoughtright answer. leadership and proactive/reactive one-on-one dialogues.- Niki Murray, Washington Nationals Social media isnt the savior to everything that ails a company. Its one part of an entire media mix and effective public relations/marketing campaign. - Keith Trivitt, PRSA Social media is a place for news, knowledge, sharing and connecting Social media isnt a place to talk about what color underwear youre wearing. - Veronica Brown, Gibraltar Associates
  4. 4. What Social Media Is and Is NotSocial media is the biggest cocktail partyyouve ever been to.Social media isnt anything you havent already done, its just happening somewhereelse. - Nathan Burgess, BlissPR Social media is a great way to enhance your networking and business development by creating online relationships with people who begin to care about you, your business, and your life. Social media isnt a quick answer to making money or doubling your bottom line. - Gini Dietrich, Arment Dietrich Social media is changing how we interact. Social media isnt changing why we interact. - David Spinks, Zaarly
  5. 5. Starting With Some History• April 13, 2004 –Facebook becomes anactual LLC• September 26, 2006 –Facebook opens toeveryone 13+
  6. 6. Why Measure?• Goals. Like any form of marketing, youmust set goals and gauge successagainst them.• Justification. It’s a reality of ourindustry that “the bosses” still need tobe convinced.• Improvement. Analytics can improvestrategy. What worked and what didn’t?
  7. 7. A Quote To Remember It’s not about the numbers, it’s about the story behind them.” - Cory Hartlen, Radian6
  8. 8. What are Facebook Insights? Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook. - Facebook.com
  9. 9. Who Can See Insights and When?• “Brand” Page Administrators,Application Owners and DomainAdministrators• Pages must have 30 followers• Insight data can be exported in.csv/Excel format• According to Facebook, Insights areupdated daily, but for most pages,there is a 2-3 day lag time
  10. 10. Where Are Insights? NEW OLD
  11. 11. Old Insights: Three Parts
  12. 12. Old Insights: Overview
  13. 13. Old Insights: Users
  14. 14. Old Insights: Interactions
  15. 15. New Insights: Big Changes
  16. 16. Questions? Mike Schaffer Email: michael.schaffer@iostudio.com Twitter: @mikeschaffer LinkedIn: Website: iostudio.com Personal site: www.thebuzzbymikeschaffer.com