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Google Analytics Seminar - part 1

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Part one of the Work Interactive/Crush Google Analytics seminar. Watch the videos on Vimeo.com and read all about the seminar on our blog (crushdigital.co.uk/blog).

Part one of the Work Interactive/Crush Google Analytics seminar. Watch the videos on Vimeo.com and read all about the seminar on our blog (crushdigital.co.uk/blog).

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Transcript

  • 1. Introduction to Google Analytics
    Hosted by Work Interactive
    www.work-interactive.com
  • 2. Google Analytics Overview
    Google Analytics is a free, hosted web analytics tool that can help you create more effective sites and increase ROI on marketing campaigns
    With Google Analytics, you can:
    • Make informed site & content decisions
    • 3. Increase conversions
    • 4. Measure keyword and ad performance
    • 5. Track a wide variety of metrics
  • Providing Answers to Difficult Questions
    How are visitors using my site?
    How can I make my marketing campaigns more effective and accountable?
    Am I creating effective content?
    Where and why are shoppers abandoning my shopping cart?
    How do I improve site interaction?
  • 6. A Few Features...
    • Map Overlay
    • 7. AdWords Integration
    • 8. Internal Site Search
    • 9. Benchmarking
    • 10. Funnel Visualisation
  • Interface Navigation
  • 11. Initial Screen
  • 12. Analytics Settings
  • 13. Report Interface
  • 14. Report Structure
    5 Main Navigation Categories:
    Visitors
    • Visitor information such as loyalty, language, and location
    Traffic Sources
    • Natural and paid sources of traffic; includes AdWords reports
    Content
    • Pages viewed
    Goals
    • Conversion rates and goal paths
    Ecommerce (if enabled)
    • Commerce tracking, visitor loyalty, revenue sources, and product-specific information
  • Setting a Comparison Date Range
    You can use either the Calendar or Timeline to select a comparison date range
  • 15. Multi-Line Graphs
    Compare two metrics over time
  • 16. Narratives and Scorecards
    The narrative summarizes the traffic that’s included in the report
    The scorecard provides metric aggregates and averages
  • 17. Report Tabs
    Use the tabs to toggle between difference kinds of metrics
  • 18. Quick Segmentation
    Use the Dimension menu to segment table data by Source, City, Campaign etc.
  • 19. Keyword Reports
    Within the Keywords and Search Engines reports, you can show all keywords (total), or only paidor non-paid keywords
  • 20. Hourly Reporting
    For Reports with hourly reporting, you can change the report view
  • 21. Report Views