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Google Analytics Seminar - part 1

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Part one of the Work Interactive/Crush Google Analytics seminar. Watch the videos on Vimeo.com and read all about the seminar on our blog (crushdigital.co.uk/blog).

Part one of the Work Interactive/Crush Google Analytics seminar. Watch the videos on Vimeo.com and read all about the seminar on our blog (crushdigital.co.uk/blog).

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    Google Analytics Seminar - part 1 Google Analytics Seminar - part 1 Presentation Transcript

    • Introduction to Google Analytics
      Hosted by Work Interactive
      www.work-interactive.com
    • Google Analytics Overview
      Google Analytics is a free, hosted web analytics tool that can help you create more effective sites and increase ROI on marketing campaigns
      With Google Analytics, you can:
      • Make informed site & content decisions
      • Increase conversions
      • Measure keyword and ad performance
      • Track a wide variety of metrics
    • Providing Answers to Difficult Questions
      How are visitors using my site?
      How can I make my marketing campaigns more effective and accountable?
      Am I creating effective content?
      Where and why are shoppers abandoning my shopping cart?
      How do I improve site interaction?
    • A Few Features...
      • Map Overlay
      • AdWords Integration
      • Internal Site Search
      • Benchmarking
      • Funnel Visualisation
    • Interface Navigation
    • Initial Screen
    • Analytics Settings
    • Report Interface
    • Report Structure
      5 Main Navigation Categories:
      Visitors
      • Visitor information such as loyalty, language, and location
      Traffic Sources
      • Natural and paid sources of traffic; includes AdWords reports
      Content
      • Pages viewed
      Goals
      • Conversion rates and goal paths
      Ecommerce (if enabled)
      • Commerce tracking, visitor loyalty, revenue sources, and product-specific information
    • Setting a Comparison Date Range
      You can use either the Calendar or Timeline to select a comparison date range
    • Multi-Line Graphs
      Compare two metrics over time
    • Narratives and Scorecards
      The narrative summarizes the traffic that’s included in the report
      The scorecard provides metric aggregates and averages
    • Report Tabs
      Use the tabs to toggle between difference kinds of metrics
    • Quick Segmentation
      Use the Dimension menu to segment table data by Source, City, Campaign etc.
    • Keyword Reports
      Within the Keywords and Search Engines reports, you can show all keywords (total), or only paidor non-paid keywords
    • Hourly Reporting
      For Reports with hourly reporting, you can change the report view
    • Report Views