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Our Credentials

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We do more than just build websites. We look at every aspect of your digital identity, from design to development, online marketing to email campaigns. Some say loving technology makes you a geek,......

We do more than just build websites. We look at every aspect of your digital identity, from design to development, online marketing to email campaigns. Some say loving technology makes you a geek, but we say it makes us cutting edge; read our credentials to find out just how dedicated to digital we are.

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  • 1. 43 Constitution Street, Edinburgh. EH6 7BG Our Credentials 1
  • 2. Contents Who we are ................................................................................................................................................................................ 3 How we work ............................................................................................................................................................................ 4 What we offer ............................................................................................................................................................................ 5 Web design & development............................................................................................................................................ 5 eCommerce............................................................................................................................................................................ 5 Digital marketing strategies ........................................................................................................................................... 6 Email marketing .................................................................................................................................................................. 6 Case studies................................................................................................................................................................................ 7 Aberdeenshire Council ..................................................................................................................................................... 7 YMCA ........................................................................................................................................................................................ 7 Talk to us ..................................................................................................................................................................................... 8 2
  • 3. Who we are Crush is an independent, experienced digital agency. We are an in-house team of designers, developers and marketers who are driven by our passion for the web and the endless possibilities it offers. We appreciate that not everyone is a digital specialist, so we won’t bamboozle you with technical jargon and unnecessary phrases. Suffice to say, we’ll help you understand the web and what you want from it, before creating a focused, innovative solution to meet your every need. We first began trading over ten years ago but we still haven’t lost our shine. With a central office in Edinburgh and offshore development in Poland, we’ve grown massively since our founding and picked up a strong client base in Scotland, London and Europe. We understand the web and we understand our clients’ needs; so together we can create dazzling ideas that will maximise your presence online. With our broad reaching experience and endless enthusiasm, we able to flexibly adapt to your plans, be it website development, content management systems, e-commerce or e-bookings systems, or online marketing. 3
  • 4. How we work We can take your project from start to finish and produce it all through our in-house experts. From research and planning to integration and testing to client training and launch, we’ll be with you all the way, offering the best technologies to make things work without a glitch. 4
  • 5. What we offer Web design & development We’re not just about designing pretty interfaces. As your developer, our task to capture your audiences’ attention no matter what platform they’re using. To do this, we’ll examine your target market and what gets them excited then reinterpret it on your site. We aim to create a user-friendly experience through easy navigation and a functional layout. To top it off, we’ll add colour, branding and images for that extra sparkle. Our technical wizards are specialists in PHP/MySQL, including the fantastic Codeigniter Framework. They’ve worked with numerous other coding languages, to create great sites and apps, so can give you personal advice about which is the best language for your needs. All our websites are managed through our hand-crafted content management system (CMS), allowing us to create bespoke systems, individually tailored to each client. The CMS will give you complete control over your site content – so if you have any breaking stories or new team members, it’s easy to update the site and tell the world your news. eCommerce We’ve created some fantastic online shops in our time. From sales to conversions, check out processes to payment integration, data analysis and customer engagement, our experience is second to none. Whether you’re a start-up merchant, looking to sell online, or a seasoned trader, looking to expand your existing revenue, we can help you develop and implement an online shop or booking engine. We’ll guide you throughout the process, from developing product categories to wording the call to actions and we’ll show you how easy it is to use the system so you can run promotions or update your products with minimum fuss. 5
  • 6. Digital marketing strategies Our optimisation tools are designed to get your name on the web and traffic to your site – there’s no point having a fantastic looking site if no-one’s going to visit! Terms like ‘optimisation’, ‘tracking’ and ‘meta data’ sound complicated, but in reality, what we do is pretty simple. Using methods like Search Engine Optimisation (SEO), Pay Per Click (PPC) and link building, we marketing genii will increase your visibility online and increase the quality and quantity of visitors to your site. Our marketing strategists have years of experience in promoting websites – there’s nothing they don’t understand about search engines. That’s why, when you create a marketing campaign with us, they’ll dedicate themselves to serving you and getting the best results for your company. We’ll provide you with detailed reports that show how effective your site is and give you basic training so you understand how our services benefit your business. Email marketing Our email marketing package can be as simple or as complex as you like. We provide one-off customised templates, so you can easily create and send client newsletters; but we also provide full automated solutions that allow in depth analysis of client email campaigns. Email marketing is an essential form of communication – it allows you to contact new and existing clients on a regular basis and keep them up to date with developments in your services and products. It can exist as a standalone package, or you can combine it with our other marketing services. We’ve made email marketing as easy and attractive as we can by creating our own unique marketing tool. This allows us to manage campaigns for those clients who don’t want to do it themselves, but it also means we can set up and train clients who want to manage it on their own. Whether you want custom-made templates or an entire email strategy, our marketing team are here to guide you through the process and show you how successful email marketing can be. 6
  • 7. Case studies Aberdeenshire Council Aberdeenshire Council asked us to create a bespoke events management system for their education department. The department had no central, online way of co-ordinating their events so we devised a dazzling online portal which they could use to book events and conferences. Because the council are a government body, we had to instil a sense of professionalism that also reflected the council’s identity. The resulting interface is smart and easily navigated, suitable for staff with little experience of the web to use. It supports the back-end processes for online booking and information, from which council admin can export relevant conference data and keep their delegates up to date with details of the events. YMCA YMCA Scotland has been online for years, but few people realised and those that did weren’t overly excited by the site. So, they asked us to redesign and develop the site, to better reflect their position as a leading youth work organisation. The development was extensive and involved adding extra functionality such as an eCommerce shop, donation links, members’ area and synching with Facebook, Twitter and other social network sites. We also redesigned their back-end, which has given staff at YMCA more control over the website, allowing them to easily update the site with news and events. YMCA was a great case to work on, because it targets so many levels; from young people themselves, to local authorities and policy makers. It had our team scratching their heads for a while, but the resulting site reflects the charity’s wide market whilst maintaining their key message. 7
  • 8. Talk to us So you know what we do and how we work, now meet the team... RAFAEL is the founder and Director of CHRIS is our Systems Administrator. With Crush. A highly experience business manager, over ten years experience developing web he’s got a good nose for sniffing out the most applications, he’s our key man when it comes innovative solutions in digital technology. to problem solving and a gold mine of information on existing web technologies. GRANT (BSc) is our Senior Account Manager. A seasoned professional in the ANDY (BDes (Hons)) is our Senior Designer. digital and design industry, he acts as an The combination of product design degree extension of our clients within Crush to make and activity in the projects development sure we deliver beyond their expectations. community has honed his creative skills to perfection – he’s never stuck for ideas! VICTORIA (MSc, BA (Hons)) fronts our Business Development. Her background in LUKASZ is our Lead Developer. Having marketing and offline PR means she brings a worked for companies throughout Europe, variety of copy writing and verbally creative he’s an experienced programmer who thrives skills to the team. on tight schedule and complex codes. SCOTT is the Online Marketing Strategist TOMASZ is our Junior Developer. He has and AdWords professional. He knows what’s worked on a wide variety of complex projects. hot and what’s not when it comes to SEO and Using cutting edge web solutions, he skilfully PPC and isn’t afraid to get his hands dirty creates fast, optimised code for a great user with complex marketing strategies. experience. Like what you see? Want to talk your ideas over further? Email Victoria or if you prefer snail mail, write to us at Crush Digital, 43 Constitution Street, Edinburgh EH6 7BG.1 ©Crush. To anyone thinking of reproducing our credentials or its contents on paper or electronically - don’t. This document and the intellectual property it represents is the copyright of Crush. If you want to reproduce our work, you must have explicit permission in writing from the team here at Crush. 8