• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Value & Benefit of Regional Cooperation -Nora fever
 

The Value & Benefit of Regional Cooperation -Nora fever

on

  • 305 views

 

Statistics

Views

Total Views
305
Views on SlideShare
305
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Value & Benefit of Regional Cooperation -Nora fever The Value & Benefit of Regional Cooperation -Nora fever Presentation Transcript

    • The Value & Benefit of Regional Cooperation Nora Fever Business Development Manager, Corner Brook Port Corporation Vice-Chair, CANAL
    • Why work together?
      • Maximize limited resources
      • Leverage support
      • Learn from each other
      • Complement rather than duplicate
      • Create a unified voice within the industry
    • Examples of Regional Partnerships
      • CANAL is a provincial organization
        • Represents and markets the ports in NL as part of a number of itineraries
        • Provides leadership and guidance in the development of the industry in the province, including port readiness and product delivery
        • Building relationships with industry stakeholders
    • Examples of Regional Partnerships
      • ACCA is a pan-Atlantic organization
        • Partnership of 4 Atlantic provinces, Parks Canada and ACOA
        • Major ports : Charlottetown, PE | Corner Brook, NL | Halifax, NS | Saint John, NB | Sydney, NS
        • Associate ports : Baddeck, NS | Digby, NS | Miramichi, NB | Pictou, NS | St. Andrews By-the-Sea, NB | Saint-Pierre and Miquelon, France
    • Marketing Initiatives
      • Marketing activities
        • Joint advertising
        • Fam tours
        • Electronic and print materials
        • Attendance at key industry events
      • Joint marketing agreements
        • Working with the cruise lines to promote itineraries
      • Working with partners with a broader scope such as Cruise Canada/New England and CINA
    • Are we making progress?
      • Continued growth
      • Cruise line satisfaction:
        • Disney Cruise Lines in 2012
        • Saga Cruise Lines in 2012
        • Oceania repositioned ship from Med for 2012
        • Carnival testing Boston as a homeport in 2012
      • More joint marketing agreements in 2011-12 with cruise lines to reach consumers
      • Corner Brook will have a banner year in 2012
      • Season extension?
    • Thank You! Questions? Comments?