Agenda1. Project Overview:     Cruise Islands of the North Atlantic2. Project Goal/Rationale3. Brand: Cruise Islands of th...
Project Overview: CINA Original Concept discussed during Seatrade Miami Cruise Newfoundland & Labrador forms Trans-Atlan...
Project Overview: CINA Initial Concept discussed during Seatrade Miami – March 2005 Cruise Newfoundland & Labrador forms...
Project GoalThe ultimate goal is to establish the North Atlantic Region as an international cruise “brand”: equal in      ...
We continue to realize positive results working with our  partners to the West, now we have an tremendous opportunity to e...
Value of Regional Cooperation            Cooperation, the           process of working          or acting together. In    ...
If you want to be incrementally better:           Be competitive.If you want to be exponentially better:           Be coop...
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
The Value & Benefit of Regional Cooperation -Bob McCarthy
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The Value & Benefit of Regional Cooperation -Bob McCarthy

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The Value & Benefit of Regional Cooperation -Bob McCarthy

  1. 1. Agenda1. Project Overview: Cruise Islands of the North Atlantic2. Project Goal/Rationale3. Brand: Cruise Islands of the North Atlantic4. Video Presentation
  2. 2. Project Overview: CINA Original Concept discussed during Seatrade Miami Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub- Committee to explore future opportunities for increased cruise vessels/passenger visitation Cruise North Atlantic Working Group formed Seatrade Miami 2006 to examine development of a regional marketing alliance. Seatrade Miami March 2007 Memorandum of Understanding signed by founding members.
  3. 3. Project Overview: CINA Initial Concept discussed during Seatrade Miami – March 2005 Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub- Committee to explore future opportunities for increased cruise vessels/passenger visitation, Bob McCarthy, Chair – May 2005. Cruise North Atlantic Working Group formed Seatrade Miami 2006 to examine development of a regional marketing alliance. Seatrade Miami March 2007 Memorandum of Understanding signed by founding members. Participated in NORA Cruising the North Atlantic Conference, February 2008 Funding application finalized Marketing Services RFP issued – firm selected M5 Brand Launch: Seatrade Europe, Hamburg, September 2009
  4. 4. Project GoalThe ultimate goal is to establish the North Atlantic Region as an international cruise “brand”: equal in attractiveness to destinations like the Caribbean, Mediterranean, Alaska, and NorthernEurope, yet with its own distinctive characteristics.
  5. 5. We continue to realize positive results working with our partners to the West, now we have an tremendous opportunity to expand our market potential with our partners to the East.
  6. 6. Value of Regional Cooperation Cooperation, the process of working or acting together. In its simplest form it involves things working in harmony, side by side.
  7. 7. If you want to be incrementally better: Be competitive.If you want to be exponentially better: Be cooperative.Unknown Source
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