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  • 1. Agenda1. Project Overview: Cruise Islands of the North Atlantic2. Project Goal/Rationale3. Brand: Cruise Islands of the North Atlantic4. Video Presentation
  • 2. Project Overview: CINA Original Concept discussed during Seatrade Miami Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub- Committee to explore future opportunities for increased cruise vessels/passenger visitation Cruise North Atlantic Working Group formed Seatrade Miami 2006 to examine development of a regional marketing alliance. Seatrade Miami March 2007 Memorandum of Understanding signed by founding members.
  • 3. Project Overview: CINA Initial Concept discussed during Seatrade Miami – March 2005 Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub- Committee to explore future opportunities for increased cruise vessels/passenger visitation, Bob McCarthy, Chair – May 2005. Cruise North Atlantic Working Group formed Seatrade Miami 2006 to examine development of a regional marketing alliance. Seatrade Miami March 2007 Memorandum of Understanding signed by founding members. Participated in NORA Cruising the North Atlantic Conference, February 2008 Funding application finalized Marketing Services RFP issued – firm selected M5 Brand Launch: Seatrade Europe, Hamburg, September 2009
  • 4. Project GoalThe ultimate goal is to establish the North Atlantic Region as an international cruise “brand”: equal in attractiveness to destinations like the Caribbean, Mediterranean, Alaska, and NorthernEurope, yet with its own distinctive characteristics.
  • 5. We continue to realize positive results working with our partners to the West, now we have an tremendous opportunity to expand our market potential with our partners to the East.
  • 6. Value of Regional Cooperation Cooperation, the process of working or acting together. In its simplest form it involves things working in harmony, side by side.
  • 7. If you want to be incrementally better: Be competitive.If you want to be exponentially better: Be cooperative.Unknown Source