Don’t Le t We b 2.0 R uin 588 0 W J e ffe rs on B lvd
Y our Online Ma rke ting S uite G
Los Ang e le s , C A 9001 6
800 -877-1944
R ob e rt R os e info @c ro wnpe a k.c o m
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C rownP e a k
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Do n’t Le t We b 2.0 R u in Y o u r On lin e Ma rke tin g
How did we g e t h e re ….
How c a n We b 2.0 h e lp or h urt?
S ome ide a s …..
Wh a t th e h e c k is We b 3.0?
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Ha g e rs to wn, MD
$60,000,000
10 Ye a rs
$37,500 P e r F oot
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It’s Dé jà Vu All Ove r Ag a in
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1. C ons um e riz a tio n Of IT
Te c h nolog y a c tua lly works !
B ut th a t ma ke s it le s s importa nt
It h a s to be invis ible ….
© 2 008 Cro wnP e a k Te c h n olo g y. All rig h ts re s e rve d . 5

1. C ons um e riz a tio n Of IT
Te c h nolog y is e a s y…
Th e re volution will not b e “b uilt”
E xpe rime nting drive s s uc c e s s
in your online e fforts .
= Web 2.0
1 R a nt
1 Artic le
1 Audio F ile
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1. C ons um e riz a tio n Of IT
S E O B e s t pra c tic e :
P roduc e tons of g ood c onte nt.
We b Com munity:
S e e d c onte nt fa c ilita te
c onve rs a tions
P odc a s ting , B log g ing , Wiki:
Ac c ura te , c ons ta nt, ne w
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2. We b 2.0 Is J us t A C o n ve rs a tio n
P ull (“Lis te ning ”) P us h (“Ta lking To”)
Analytics Email
Surveys/Polls Web Content Push
WEB 2.0
Blogs
Folksonomies
Wikis
RSS Feeds
Site Subscription…
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2. Th e 2 .0 C onve rs a tio n
P ub lis h – And As k F or F e e db a c k
P ub lis h – And le t us e r’s ra te it
R oundtrip th e us e r’s c onte nt
th roug h your c onte nt
m a na g e m e nt s ys te m
© 2 008 Cro wnP e a k Te c h n olo g y. All rig h ts re s e rve d . 9

2. Th e 2 .0 C onve rs a tio n
C om b ine S e a rc h a nd
R S S F e e ds
Add R S S F e e ds a s a
c om pone nt of your
s e a rc h re s ults
• P e rs ona liz e d F e e d
• Dis c ove r top ke ywords
• Optimiz e c onte nt
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Wh a t d oe s it m e a n ?
$3, $6…. 50 Ce nts ?
1,000,000 Addre s s e s !!
Mone tiz e d a c om munity of
1 m illion pe ople .
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Ac tive “Lis te ning ” Ta lking ”With ”
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3. Lo okin g Ah e a d : We b 3 .0 ?
“….th e a pplic a tions a re re la tive ly
s m a ll, th e da ta is in th e c loud, th e
a pplic a tions c a n run on a ny de vic e ..
ve ry fa s t a nd ve ry c us tomiz a ble .
F urth e rmore , th e y a re dis tribute d
vira lly: lite ra lly by s oc ia l ne tworks ,
by e ma il. You won't g o to th e s tore
a nd purc h a s e th e m...”
- E ric S c h midt
G oog le
Wh e re is your c onte nt?
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3. Lo okin g Ah e a d : We b 3 .0 ?
How c a n your c onte nt be c ons ume d
by a ny de vic e ?
How c a n you s ta rt inte g ra ting
c onte nt into s oc ia l ne tworks a nd
s oc ia l ne tworks into your c onte nt?
How c a n you s ta rt g uiding , le a ding
de ve loping a re la tions h ip with a
c ore c ommunity….
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Th a nk Y ou
R o b e rt R o s e
VP of Ma rke ting & P rod uc t S tra te g y
C ro wn P e a k
rob .ro s e @c ro wn pe a k.c om
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