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CrownPeak Latest SaaS WCM Product Developments

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CrownPeak's CEO, Jim Howard, highlights our latest Software-as-a-Service (SaaS) Web Content Management product developments over the past year, including mobile and social media integration, test and ...

CrownPeak's CEO, Jim Howard, highlights our latest Software-as-a-Service (SaaS) Web Content Management product developments over the past year, including mobile and social media integration, test and target (behavioral, geo, ambient), data capturing, real time analytics and more. View this slideshow as a video on YouTube at the following link: http://www.youtube.com/crownpeak#p/u/0/iMACBXYhYKM

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  • Hello This is Jim Howard, the CEO of CrownPeak.
  • Today I’m here to tell you about a few of the new product developments we’ve rolled out in the past year or so. Mobile, Social, Testing, Targeting, Form Building and Analytics.
  • Mobile Content for apps and the mobile web is now supported throughout the system. Here is the new CrownPeak mobile site. If you come to CrownPeak.com from a mobile device, we automatically detect and deliver this specific content.
  • Social Media Content Management is also now a core capability – in this interface, enabling Twitter, Facebook, and Linkedin Updates. We now support direct connection to 19 different social media outlets.
  • We have launched a new product called web content optimizer which provides testing, targeting, analytics, and customer data management. From any interface, a content manager can target content based on Ambient Data, User Data, Behavioral Data or IP Data
  • Targeting by Browser or Device is just one example of Ambient Data Targeting.
  • Behavioral Targeting is also an option – pick a page, pick a link and pick a content variation – that simple. From then on, a visitor who has clicked on that link will get special content just for them.
  • Testing any element of content is as easy as clicking on the “test” button, setting the weights for each test and popping in the variations to test. Any content creator can set up a test.
  • Once tests and targeting are running, we capture extensive, actionable information. In this case the results of a multivariate test.
  • Analytics on conversion broken down by content variation to enable immediate adjustment and deliver the best content to each audience.
  • Analytics on conversion by Referrer enables measurement of campaigns all the way down to the specific keyword.
  • Proper targeting and effective use of site forms increases conversion. Shown here is an aggregate view of site data, filtered and sorted as required for segmentation or export to CRM systems like Salesforce.com.
  • Setting up a form with form builder is as simple as creating a new piece of content.
  • Forms are created in an intuitive step-by-step process.
  • For enterprise customers, we work perfectly with existing line of business applications. We are adding connectors to other applications all the time. Our new SharePoint connectors are due out this fall, for example.
  • If you would like more information on our new testing, targeting, data capture, mobile or social tools, please contact your account representative or drop a note to sales@crownpeak.com. And thank you very much for being a customer!

CrownPeak Latest SaaS WCM Product Developments CrownPeak Latest SaaS WCM Product Developments Presentation Transcript

  • Intro to CrownPeak Products
    • Jim Howard . CEO
  • New Product Announcements
    • Mobile Sites
    • Social Media Integration
    • Testing
    • Targeting
    • Form Building and Data Capture
    • Analytics
    © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • © 2010 CrownPeak Technology. All rights reserved.
  • Integrations and Co-Delivery Applications
    • Just a few of the applications we integrate and/or share content with:
    • E-commerce
    • Email Marketing
    • CRM
    • Collaboration
    • ECM
    • Social Media/Community
    • Single Sign On/Identity Management
    • Analytics
    © 2010 CrownPeak Technology. All rights reserved.
  • [email_address]