• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

CrownPeak Introduces SaaS WCM Hybrid Solution

on

  • 1,294 views

Is your Sharepoint, Vignette, Interwoven, Fatwire or any other ECM implementation not quite living up to its promises? You're not alone, but there is hope! ...

Is your Sharepoint, Vignette, Interwoven, Fatwire or any other ECM implementation not quite living up to its promises? You're not alone, but there is hope!
CrownPeak now offers a hybrid SaaS Web Content Management solution that can be fully integrated with any ECM and help extend your investment. Our unique SaaS architecture can take over and help you manage pieces of any given page, an entire page, microsite, mobile, or website with ease, speed, and security. Hence saving you time, money, and the headache of ripping and replacing your entire ECM.
Visit CrownPeak.com to schedule a FREE demo.

Statistics

Views

Total Views
1,294
Views on SlideShare
1,293
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • CrownPeak was the first company to offer web content management as a Software as a Service, starting in 2002. Today, we are the leading WCM SaaS company on the market with over 3,000 web sites in production. As a company, we are focused on public-facing marketing web sites and on advanced tools for measuring and improving eBusiness results.
  • Today, we all realize how important our web presence is. It has global reach. It is the most important element of our brand identity. Effective marketing requires the web, and effective eBusiness is a necessity for a high-functioning business overall.
  • Many customers are taking advantage of CrownPeak as a stand-alone WCM product or via our hybrid approach. How do you think we might be able to fit into one of the projects your are considering today?
  • We have two routes in. Doing the entire project or doing a Hybrid. In the Hybrid approach, we do not try to displace the current WCM system. This is how we have won Staples and Kaiser.
  • Unfortunately, the enterprise content management standard can inhibit web success. Strong products from great companies like Oracle, IBM and EMC are the culprit. These products can provide good business value in many ways, but often, they can’t change rapidly. They are expensive to upgrade, aren’t innovative, aren’t focused on marketing or eBusiness success. And frequently, they require experts to use.
  • So if our existing Web Content Management or Enterprise Content Management platform is inhibiting our eBusiness success, what do we do – rip and replace it? Well, that can be tough. The existing product is often deeply embedded and may serve multiple purposes, independent from the web sites. Replacement can be an expensive, multi-year project that is difficult to staff and fund. And worse still, the project may not result in a better outcome. OUCH!
  • CrownPeak offers an answer. Our unique SaaS architecture is based on the “Switzerland Approach”. We are entirely platform neutral. We can take over the entire web site or we can interact with any existing system to take over pieces of any given page or an entire page or microsite or mobile site.
  • Kaiser Permanente is a great example. In this case, Kaiser was running a big ECM product that was deep and wide across the organization. But the eBusiness group needed to be able to run campaigns and deliver targeted content to different market segments. And they needed to do it rapidly and flexibly. Their existing tool sets could do the project, but it would have taken ½ of a year and a big pile of money to get it to work that way. Instead, they chose CrownPeak’s unique SaaS architecture. Within 3 weeks, we had hundreds of landing pages live with embedded testing and targeting. Today, CrownPeak is managing all of the campaign-centric content for Kaiser, together with their agency who is doing the creative and running the testing and targeting optimization program.
  • Kaiser Permanente is a great example. In this case, Kaiser was running a big ECM product that was deep and wide across the organization. But the eBusiness group needed to be able to run campaigns and deliver targeted content to different market segments. And they needed to do it rapidly and flexibly. Their existing tool sets could do the project, but it would have taken ½ of a year and a big pile of money to get it to work that way. Instead, they chose CrownPeak’s unique SaaS architecture. Within 3 weeks, we had hundreds of landing pages live with embedded testing and targeting. Today, CrownPeak is managing all of the campaign-centric content for Kaiser, together with their agency who is doing the creative and running the testing and targeting optimization program.
  • With Skype, the keys were rapid global rollout, integration with third-party data sources, and a completely turnkey solution. Within 4 months of starting with CrownPeak, Skype had rolled out their shop system to 55 different countries in over 40 languages. Today, CrownPeak has users of the system in over 130 countries.
  • The first key benefits of working with a Hybrid SaaS WCM Solution are Flexibility and Speed. Rapidly create new pages, microsites, mobile sites and full web sites. Roll out and measure results from campaigns very rapidly. And improve SEO by creating special pages or content for your most valuable key words. Second is Innovation. With embedded testing and targeting, pre-built mobile templates, social media integration, and advanced analytics on known visitors, SaaS WCM enables rapid innovation.
  • So how does it work? Well, the CrownPeak applications live in the cloud – separate from the existing web hosting and ECM environments. We have three ways to securely move content into those environments: move pages via SFTP, or secure FTP, dynamically deliver content via a tag in a page like Google Analytics, or push consumable content like XML. These techniques enable us to easily “wrap” content around existing applications. We also have a data loading API to move content directly in and out of existing WCM or ECM systems. And we run securely in Tier 1 data centers and encrypt every element of content movement. Finally, we monitor the live content and links to make sure they work.
  • So what is the upshot of all of this? First, CrownPeak can work with any existing environment and doesn’t require changes to that environment. It’s secure and easy. Adding CP to your eBusiness and marketing mix enables flexibility and innovation, delaying or even preventing the project to Rip and Replace an existing ECM investment. But most important of all, CrownPeak enables improved marketing and eBusiness results. More, better, faster campaigns, testing and targeting to optimize for conversion, greatly improved SEO for great search engine rankings, and improved analytics on your visitors.
  • In short, we make everybody happy. IT gets improved value from existing investments. Marketing gets better, more measurable campaign results. And management gets an improved top line!

CrownPeak Introduces SaaS WCM Hybrid Solution Presentation Transcript

  • 1. SaaS WCM Hybrid Solution
    • Soumya Das . VP, Marketing
  • 2. We are CrownPeak!
      • The first SaaS Web Content Management solution
      • Web Content Management built for marketers and e-business
      • Thousands of successes for hundreds of clients and growing
      • Deliver measurable value and success to one customer at a time
    © 2010 CrownPeak Technology. All rights reserved. Rated Positive
  • 3. Your Web Presence is Critical
    • Global reach
    • Brand identity
    • Effective marketing
    • Effective ebusiness
    © 2010 CrownPeak Technology. All rights reserved.
  • 4. CrownPeak Helps Easily Manage and Optimize Your Web Presence © 2010 CrownPeak Technology. All rights reserved.
    • EFFICIENT
    • EFFECTIVE
    • ECONOMICAL
  • 5. Customers Benefiting from CrownPeak Solutions © 2010 CrownPeak Technology. All rights reserved. Financial Services Manufacturing Public Sector High Tech Retail & Consumer Non-Profit And many more in Publishing, Hospitality, Healthcare…
  • 6. Evolution of Software as a Service (SaaS) © 2010 CrownPeak Technology. All rights reserved.
    • Lower Costs
    • More Rapid Deployment
    • Ease of Use
    • Turnkey Support/Services
    Source: Seeking Alpha On Premise SaaS License Perpetual Hosted Subscription Location IT Data Center Appliance Cloud Lifecycle Management Application Service Provider Corporate IT SLA with SaaS Provider
  • 7. Is Your Spend Justified?
    • Comparison of “Total Cost of Ownership” between Enterprise Software Licensing* and Software as a Service over 3 years:
    © 2010 CrownPeak Technology. All rights reserved. *Source: Forrester Research “The Total Economic Impact of Sitecore CMS” Items Enterprise License SaaS Benefits Software Licensing $210K $144K No software to buy that can reach end of life
    • Add-on Services
    • Customization
    • Implementation
    • Training
    • Upgrade
    $631K $60K (one-time) All customizations become part of regular maintenance hence no upgrade conflict, no patch to run Maintenance $126K $36K 24/7 live support Hardware Investment $70K Not Applicable No hardware or operating software to buy Web Hosting Included in Hardware & Overhead $120K (optional) No web server to host or manage
    • Maintenance Overhead
    • IT Personnel
    $160K Not Applicable All support fee is inclusive $1,197K $360K 2/3 savings, IT resources freed up, WCM solved.
  • 8. Simplicity Versus Complexity © 2010 CrownPeak Technology. All rights reserved. On-Premise WCM INTERNET CLOUD Your Web Crown Peak SaaS WCM
  • 9. A Versatile Solution INTERNET CLOUD © 2010 CrownPeak Technology. All rights reserved. Crown Peak SaaS WCM
  • 10. ECM Standard Can Inhibit Web Success
    • Can’t rapidly change
    • Expensive to upgrade
    • Not innovative
    • Not focused on eBusiness or Marketing success
    • Requires experts to use
    © 2010 CrownPeak Technology. All rights reserved.
  • 11. Ripping and Replacing ECM/CMS…
    • ECM/CMS often has multiple purposes
    • Expensive, multi-year project
    • Difficult to fund, staff
    • May not result in a better outcome
    © 2010 CrownPeak Technology. All rights reserved.
  • 12. A Versatile Solution – “Switzerland” Approach INTERNET CLOUD © 2010 CrownPeak Technology. All rights reserved. Crown Peak SaaS WCM
  • 13. Tasks: Landing pages, conversion pages, promotional “snippets”. Embedded testing and targeting Hybrid Approach: Marketing Content and Analytics from CrownPeak “wrap” existing content from ECM and custom applications.
    • Internal projects too expensive, too slow
    • Existing WCM/ECM system deeply embedded in organization. Do not want to replace or add new infrastructure
    Why SaaS
    • No changes to environment – works together with existing ECM system (IWOV)
    • Embedded testing and targeting capabilities critical to landing page, conversion “funnel” success.
    • CrownPeak’s developer network completed solution – ongoing optimization consulting
    Why CrownPeak
  • 14. Microsites for key customers: “extranet microsites” Hybrid Approach: CrownPeak provides marketing content, Wrapped around the e-commerce functions.
    • Create model for microsite – roll out over 700 sites over 24 months
    • Work together with custom-developed e-commerce application, Interwoven ECM
    • No changes to Staples existing technology, environment. No help from Staples IT
    Challenges
      • Business unit rolling out hundreds of sites with no IT requirement
      • CrownPeak plays nicely within existing hosting, ECM, E-Comm environment
      • CrownPeak services available for same-day tweaks whenever needed
    Results
  • 15. Customer Perspective “ With CrownPeak, we expanded to 55 countries in four months. This is a huge advantage for us.” - Ash Valeski, Business Development Dir . © 2010 CrownPeak Technology. All rights reserved.
    • No corporate WCM product
    • Needed world-wide rollout very rapidly
    • IT not ready to support global business requirements – needed a turnkey solution
    Why SaaS
      • Integrations with third-party applications and data feeds a requirement
      • Needed global support for business users
      • Looking for proven enterprise-grade product that can expand over time
    Why CrownPeak
  • 16. Key Benefits of Hybrid SaaS WCM
    • Flexibility and Speed:
      • Rapid creation of new content and page types, microsites
      • Rapid rollout of campaigns
      • SEO improvement very rapidly
    • Innovation:
      • Integrated testing and targeting
      • Pre-built mobile templates
      • Social integration
      • Visitor Analytics
    © 2010 CrownPeak Technology. All rights reserved.
  • 17. How Hybrid SaaS WCM Works
    • SaaS WCM operates separately from the web host machines
    • We securely publish content to any existing live web environment 1. via SFTP, 2. dynamically via a tag in a page, or 3. in a "consumable" format like XML
    • CP has a web service and API to move content from any WCM or ECM system simply and easily
    • CP runs in secure Tier 1 data centers and encrypts every element of content entry, import and delivery
    • CP monitors content and links from a separate, remote location to ensure pages are delivered completely and accurately
    © 2010 CrownPeak Technology. All rights reserved.
  • 18. The Upshot
    • Adding CP to any existing infrastructure is secure and easy
      • No changes to the existing environment
    • Adding Hybrid SaaS rapidly delivers flexibility and innovation
    • Delays or prevents expensive, risky Rip and Replace projects
      • Supercharges and extends the lifetime of ECM investments
    • Improves ebusiness/web marketing results
      • More, better, faster campaigns
      • Testing and targeting to improve results
      • Greatly improved SEO
      • Greatly improved known visitor data
    © 2010 CrownPeak Technology. All rights reserved.
  • 19. CrownPeak Makes Everybody Happy © 2010 CrownPeak Technology. All rights reserved. IT – This improves the value of our key investments Management – Better eBusiness results improve our top line! Marketing – We can easily create and improve new online campaigns
  • 20. www.crownpeak.com [email_address] +1.800.887.1944