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Who We Are | CrownPeak SaaS WCM

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This presentation will introduce you to CrownPeak as a company and how our innovative software-as-a-service (saas) web content management solution can help you meet your business needs. Our cloud CMS ...

This presentation will introduce you to CrownPeak as a company and how our innovative software-as-a-service (saas) web content management solution can help you meet your business needs. Our cloud CMS was built on a robust platform that provide our users with speed, ease, integration, flexibility, and scalability. Ensure your web success with CrownPeak SaaS WCM.

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  • How much is it worth to make sure that your Website is current and functional Its viewed by your Customers, Prospects, Investors, Partners and Employees among many others It reflects your brand Its live at all times Greg: Web Presence is critical – but what are the threats to a Web Presence? * Timeliness of content updates, stale information tarnishes brand * Ability to have web content to support Timely product launches * Compelling content to drive leads/sales * Lacking information to make informed marketing decisions * Brand standard enforcement * Lowest priority of internal support groups (IT), unable to own changes as a business
  • We have two routes in. Doing the entire project or doing a Hybrid. In the Hybrid approach, we do not try to displace the current WCM system. This is how we have won Staples and Kaiser.
  • SaaS is more rapid and less expensive to implement SaaS delivers the whole package – hardware, software, management, maintenance, services and support Summary SaaS greatly reduces risk and lost opportunity cost Cloud computing enables rapid scalability and “future-proof” integrations and feature deployment

Who We Are | CrownPeak SaaS WCM Who We Are | CrownPeak SaaS WCM Presentation Transcript

  • Corporate Presentation
    • Luc Berlin . Director of Marketing Communications
  • We are CrownPeak!
      • The first on-demand Web content management solution
      • Web Content Management built for marketers by marketers
      • Thousands of successes for hundreds of clients and growing
      • Deliver measurable value and success to one customer at a time
    © 2010 CrownPeak Technology. All rights reserved. Rated Positive
  • Agenda
    • Business Challenges
    • Solution Overview
    • Customer Success
    • Recommended Next Steps
    © 2010 CrownPeak Technology. All rights reserved.
  • Web Presence is Critical
    • Global reach
    • Brand identity
    • Consistent marketing
    • Where is it on your priority?
    © 2010 CrownPeak Technology. All rights reserved.
  • Web Content Management Today © 2010 CrownPeak Technology. All rights reserved. Highly Technical and Suboptimal for Marketing Use
    • Need to update content rapidly on internal, external, mobile and social media
    • Easy to use and manage by non-technical people
    • Too many integrations, complex change requests and support issues
    • Costly to manage and maintain
    • Explore new markets and messages
    • Understand user their identity, location and behavior and respond timely
    IT Management Marketing Costly Complex Inefficient
  • Need a Balanced Solution For an Evolving Web © 2010 CrownPeak Technology. All rights reserved. Source: Evolved Web Strategies, AMR Research, 2009
  • Key Market Trends
    • Enhanced usability for nontechnical users
    • Greater interest in software-as-a-service (SaaS) offerings
    • In more than 80% of inquiries Gartner received about WCM in the past year, the focus was on efforts to derive higher business value from an existing or planned Web presence .
    © 2010 CrownPeak Technology. All rights reserved. Source: Gartner Magic Quadrant for Web Content Management, August 2009
  • CrownPeak Helps Easily Manage and Optimize Your Web Presence © 2010 CrownPeak Technology. All rights reserved.
    • EFFICIENT
    • EFFECTIVE
    • ECONOMICAL
  • Web Content Management
    • Rapidly Customizable, User-friendly SaaS WCM
    © 2010 CrownPeak Technology. All rights reserved.
    • A configurable, easy-to-use solution built for non-technical and power users alike
    • One system for all internal, external, mobile sites
    • 24/7 friendly support just a phone call away
  • Web Content Optimization
    • Target Content to Specific Audiences
    © 2010 CrownPeak Technology. All rights reserved.
    • Capture data on individuals and target content based on their identity, location and behavior
    • Conduct A /B and multivariate testing and drive conversion
    • Receive real-time analysis and reports and inject relevant data directly into CRM
  • Web Content Optimization
    • Target Content to Specific Audiences
    © 2010 CrownPeak Technology. All rights reserved.
    • Capture data on individuals and target content based on their identity, location and behavior
    • Conduct A /B and multivariate testing and drive conversion
    • Receive real-time analysis and reports and inject relevant data directly into CRM
  • Web Consulting Services
    • Deploy Integrated Web Solutions
    © 2010 CrownPeak Technology. All rights reserved.
    • Access a full array of pre and post implementation and consulting services
    • Unify Marketing, Sales and CRM systems
    • Optimization reports and analysis to constantly improve results, deliver ROI
  • Evolution of Software as a Service (SaaS) © 2010 CrownPeak Technology. All rights reserved.
    • Lower Costs
    • More Rapid Deployment
    • Ease of Use
    • Turnkey Support/Services
    Source: Seeking Alpha On Premise SaaS License Perpetual Hosted Subscription Location IT Data Center Appliance Cloud Lifecycle Management Application Service Provider Corporate IT SLA with SaaS Provider
  • Is Your Spend Justified?
    • Comparison of “Total Cost of Ownership” between Enterprise Software Licensing* and Software as a Service over 3 years:
    © 2010 CrownPeak Technology. All rights reserved. *Source: Forrester Research “The Total Economic Impact of Sitecore CMS” Items Enterprise License SaaS Benefits Software Licensing $210K $144K No software to buy that can reach end of life
    • Add-on Services
    • Customization
    • Implementation
    • Training
    • Upgrade
    $631K $60K (one-time) All customizations become part of regular maintenance hence no upgrade conflict, no patch to run Maintenance $126K $36K 24/7 live support Hardware Investment $70K Not Applicable No hardware or operating software to buy Web Hosting Included in Hardware & Overhead $120K (optional) No web server to host or manage
    • Maintenance Overhead
    • IT Personnel
    $160K Not Applicable All support fee is inclusive $1,197K $360K 2/3 savings, IT resources freed up, WCM solved.
  • Simplicity Versus Complexity © 2010 CrownPeak Technology. All rights reserved. On-Premise WCM INTERNET CLOUD Your Web Crown Peak SaaS WCM
  • Easy to Use © 2010 CrownPeak Technology. All rights reserved.
  • A Versatile Solution INTERNET CLOUD © 2010 CrownPeak Technology. All rights reserved. Crown Peak SaaS WCM
  • Customers Benefiting from CrownPeak Solutions © 2010 CrownPeak Technology. All rights reserved. Financial Services Manufacturing Public Sector High Tech Retail & Consumer Non-Profit And many more in Publishing, Hospitality, Healthcare…
  • Skype © 2010 CrownPeak Technology. All rights reserved. Company Customer Perspective “ Before CrownPeak, it was really hard to expand our stores and content internationally. With CrownPeak, we expanded from 15 to 55 countries and from 8 to 12 different languages in four months. This is a huge advantage for us” - Ash Valeski, Business Development Dir.
    • Needed initial sites live in 4 weeks
    • Business user-content creators in 55 countries
    • Limited internal IT resources available
    Challenges
      • CMS automatically imports pricing content from ecommerce partners and updates site automatically saving manual updates for daily pricing across 55 countries and 12 languages.
      • Using data collected to automatically show the “best” prices – upping conversion rates for their new affiliate marketing programs.
    Results
  • Summary – CrownPeak SaaS WCM Solution © 2010 CrownPeak Technology. All rights reserved.
    • EFFICIENT
    • EFFECTIVE
    • ECONOMICAL
  • Recommended Next Steps
    • Assess your current organizational needs
    • Immediate requirements of high priority projects & campaigns
    • Time and effort is takes incorporate your strategies on your web pages
    • How much is the present system costing your company
    • Evaluate CrownPeak’s Web solution offering
    • Functional product demonstration
    • Technology & Architecture review
    • CrownPeak solution combined with your existing existing system
    • Enabling services and support session
    © 2010 CrownPeak Technology. All rights reserved.
  • www.crownpeak.com [email_address] +1.800.887.1944
  • Library
  • Integrating with Salesforce.com © 2010 CrownPeak Technology. All rights reserved. Crown Peak SaaS WCM BUSINESS CUSTOMERS Users design content to test, target and manage forms to capture customer leads Customers explore content enter contact data in secured form CrownPeak captures and ricochets lead securely to Salesforce.com account Users log in to Salesforce.com and access leads through their CRM business process 1 2 3 4 Website
  • Staples
    • Create model for microsite – roll out over 700 sites over 24 months
    • Work together with custom-developed e-commerce application, Interwoven ECM
    • No changes to Staples existing technology, environment. No help from Staples IT.
    Challenges
      • Business unit rolling out hundreds of sites with no IT requirement
      • CrownPeak plays nicely within existing hosting, ECM, E-Comm environment
      • CrownPeak services available for same-day tweaks whenever needed
    Results
    • Initial Project: Landing Pages live in 4 weeks
    • No changes to environment – works together with existing ECM system (IWOV)
    • Add Testing/Targeting, Data Capture in Phase II – measure and prove ROI
    Challenges
      • Initial project live ahead of schedule
      • CrownPeak Consulting worked with Digitas to measure baseline, develop test plan, develop data capture plan
      • Will have measurable ROI case study within 3 months of launch
    Results