Your SlideShare is downloading. ×
An Introduction to CrownPeak SaaS WCM Products
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

An Introduction to CrownPeak SaaS WCM Products

1,027
views

Published on

CrownPeak, the market leader in Software-as-a-Service (SaaS) web content management and optimization solutions, offers online marketers the easiest way to manage, target, publish and analyze web …

CrownPeak, the market leader in Software-as-a-Service (SaaS) web content management and optimization solutions, offers online marketers the easiest way to manage, target, publish and analyze web content on their web sites, micro-sites, mobile media, or landing pages.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,027
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • CrownPeak was the first company to offer web content management as a Software as a Service, starting in 2002. Today, we are the leading WCM SaaS company on the market with over 3,000 web sites in production. As a company, we are focused on public-facing marketing web sites and on advanced tools for measuring and improving eBusiness results.
  • EMI Music is a client with hundreds of thousands of images, articles and mp3’s.
  • Moog, the $1B aerospace firm, is also a client.
  • As is Skype.
  • And the Defenders of Wildlife.
  • And Alico, the $2.4 billion insurance company is a client globally.
  • EMI Music uses this interface to upload articles and associated MP3’s. You can see that this interface is very simple for anybody to use. We’re focused on zero-learning curve.
  • Uploading and adjusting an image is likewise, very simple.
  • Control of SEO – specific content like meta data and URL naming, in this case for Moog, is a standard function.
  • Skype manages multi-lingual content and 3rd party pricing and availability data through this interface.
  • Flash and multimedia files are easily managed by Defenders of Wildlife.
  • And managing global content and rolling out dozens of international sites has been rapid and straightforward for ALICO.
  • Mobile Content for apps and the mobile web is also easily managed in the system.
  • And Social Media Content is a core capability – in this case enabling Twitter, Facebook, and Linkedin Updates.
  • In addition to content management, we also offer web content optimization which provides testing, targeting, analytics, and customer data management. From any interface, a content manager can target content based on Ambient Data, User Data, Behavioral Data or IP Data
  • Targeting by Browser or Device is an example of Ambient Data Targeting.
  • Behavioral Targeting – pick a page, pick a link and pick a content variation – that simple.
  • Once tests and targeting are running, we capture extensive, actionable information. In this case the results of a multivariate test.
  • Conversion broken down by content variation to enable immediate adjustment and deliver the best content to each audience.
  • Conversion by Referrer and Keyword enables measurement of campaigns all the way down to the specific keyword.
  • Proper targeting and effective use of site forms increases conversion. Shown here is an aggregate view of site data, filtered and sorted as required for segmentation or export to CRM systems like Salesforce.com.
  • Setting up a form with form builder is as simple as creating a new piece of content.
  • Forms are created in an intuitive step-by-step process.
  • CrownPeak is focused on Rapid Rollout through Configuration rather than development. This means that new web sites can be live in weeks, with testing, targeting, analytics and site visitor data management, all operational on day one. Users and access levels are easily provisioned in this click and go interface.
  • Creating and adjusting workflow happens through a visual, click and go interface.
  • Customized templates are very rapid to rollout using baseline examples from our library.
  • For enterprise customers, we work perfectly with existing line of business applications. In 8 years of live operation and many thousands of projects, we ship with integration code for most major internet applications. Here are just a few of the applications we integrate with or jointly deliver content.
  • In short, we make everybody happy. IT gets improved value from existing investments. Marketing gets better, more measurable campaign results. And management gets an improved top line from e-business success!
  • Thank You!
  • Transcript

    • 1. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. Intro to CrownPeak Products Jim Howard . CEO
    • 2. Ensuring your web content success We are CrownPeak! • The first SaaS Web Content Management solution • Web Content Management built for marketers and e-business • Thousands of successes for hundreds of clients and growing • Deliver measurable value and success © 2010 CrownPeak Technology. All rights reserved. 2 Rated Positive
    • 3. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 3
    • 4. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 4
    • 5. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 5
    • 6. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 6
    • 7. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 7
    • 8. Ensuring your web content success Authoring 1 © 2010 CrownPeak Technology. All rights reserved. 8 Standard Word based interfaceStandard Word based interface
    • 9. Ensuring your web content success Authoring 4 © 2010 CrownPeak Technology. All rights reserved. 9 On-screen image editorOn-screen image editor
    • 10. Ensuring your web content success Authoring 2 © 2010 CrownPeak Technology. All rights reserved. 10 In-built SEO managementIn-built SEO management
    • 11. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 11 Non-technical integrationsNon-technical integrations
    • 12. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 12 Manage all media like any other contentManage all media like any other content
    • 13. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 13 Translate to multiple languagesTranslate to multiple languages
    • 14. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 14 Re-purpose content for use in mobile devicesRe-purpose content for use in mobile devices
    • 15. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 15 Integrated Social Media capabilitiesIntegrated Social Media capabilities
    • 16. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 16 Test and Target with Ambient, Geographical, and Behavioral dataTest and Target with Ambient, Geographical, and Behavioral data
    • 17. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 17 Ambient TargetingAmbient Targeting
    • 18. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 18 Behavioral TargetingBehavioral Targeting
    • 19. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 19 Actionable Real-time AnalyticsActionable Real-time Analytics
    • 20. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 20 Conversions by ContentConversions by Content
    • 21. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 21 Conversions by ReferrersConversions by Referrers
    • 22. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 22 Easily export your data reportsEasily export your data reports
    • 23. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 23 Point-and-Click Form BuilderPoint-and-Click Form Builder
    • 24. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 24 Form ManagerForm Manager
    • 25. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 25 Publishing WorkflowPublishing Workflow
    • 26. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 26 Workflow ManagementWorkflow Management
    • 27. Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. 27 Hundreds of ready-to-use custom templatesHundreds of ready-to-use custom templates
    • 28. Ensuring your web content success Integrations and Co-Delivery Applications Just a few of the applications we integrate and/or share content with: •E-commerce •Email Marketing •CRM •Collaboration •ECM •Social Media/Community •Single Sign On/Identity Management •Analytics © 2010 CrownPeak Technology. All rights reserved. 28
    • 29. Ensuring your web content success CrownPeak Makes Everybody Happy © 2010 CrownPeak Technology. All rights reserved. 29 IT – This improves the value of our key investments Management – Better eBusiness results improve our top line! Marketing – We can easily create and improve new online campaigns
    • 30. Thank You! Ensuring your web content success © 2010 CrownPeak Technology. All rights reserved. sales@crownpeak.com