Paul Ryan 24 Hour "Flash" Report

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The SMARTview™ Platform• The world’s first behavioral analytics platform to measure human emotion.• Proprietary, patent pending technology gathers, analyzes, and classifies digital content from a wide range of sources.• Our technology is based on accepted psychoevolutionary theory and proven research into emotional classification.• Our technology removes the subjectivity of human scoring and filtering, replacing it with incredible efficiency and scalability.• Able to determine the perceptions, emotional drivers, and behaviors of target populations and present these findings as actionable market intelligence.• SMARTview™ technology has been used in the consumer products, entertainment, pharmaceutical and life sciences industries as well as in the political campaign management. Powered By

Real-time Digital Media Intelligence and Assessment of the Republican Vice Presidential CandidateCrowdverb and BehaviorMatrix conducted a“flash” study over the course of 24 hours ofmedia outlets and social media sites tomeasure the emotional tone, perceptions,and topic association for Paul Ryan, upon hisconfirmation as the presumptive RepublicanVice Presidential candidate. Powered By

Methodology• Data was collected for a 24 hour period immediately following the announcement of the Vice Presidential running mate• Traditional media outlets with an online presence and select social media sites, (Facebook and Twitter) were evaluated• Only publicly posted information, profiles and tweets were utilized by the study• Over 380,000 data points were collected• Cohort definition was achieved by using proprietary filtering techniques to identify those individuals who self-identified their gender, or party affiliation Powered By

News Organizations Powered By

Paul Ryan Major News Outlet Media Coverage Historical Past 24 Hours 1/1/ 2006 to 8/11/2012 9am ET 8/11/2012 to 9am ET 8/12/2012 MSNBC/NBC MSNBC/NBC News News ABC News ABC News 8% USA Today 2% 20% 20% 10% USA Today 33% Fox News CBS News 14% 11%CBS News 30% CNN Fox News 18% CNN 11% 23% Powered By

Paul Ryan Tone and Emotion by News Organization454035302520151050 MSNBC/NBC News USA Today Fox News CNN CBS News ABC News Fear Apathy Optimism Excitement Powered By

Paul Ryan Attribute Mention by News Organization6050403020100 MSNBC/NBC News USA Today Fox News CNN CBS News ABC News Competence Youth Inexperience Experience Intelligence Powered By

Paul Ryan Associated Topics by News Organization6050403020100 MSNBC/NBC News USA Today Fox News CNN CBS News ABC News Economy Medicare Deficit Powered By

Paul Ryan Sentiment by News Organization Content60585654525048 Polarity MSNBC/NBC News USA Today Fox News CNN CBS News ABC News Powered By

Self-Identified Gender across Social Media Powered By

Paul Ryan Gender and Associated Emotion50454035302520151050 Fear Apathy Optimism Excitement Men Women Powered By

Paul Ryan Gender and Attribute Association4035302520151050 Competence Youth Inexperience Experience Intelligence Men Women Powered By

Paul Ryan Gender and Topic Association6050403020100 Economy Medicare Deficit Men Women Powered By

Paul Ryan Gender and Polarity100908070605040302010 0 Men Women Powered By

Self-Identified Political Party Association Powered By

Paul Ryan Party and Associated Emotion706050403020100 Fear Apathy Optimism Excitement Democrat Republican Powered By

Paul Ryan Party and Attribute Association706050403020100 Competence Youth Inexperience Experience Intelligence Democrat Republican Powered By

Paul Ryan Party and Topic Association80706050403020100 Economy Medicare Deficit Democrat Republican Powered By

Paul Ryan Party and Polarity100 90 80 70 60 50 40 30 20 10 0 Democrat Republican Powered By

Key Measures by Swing State Powered By

Paul Ryan Fear by State50454035302520151050 Wisconsin Virginia Ohio Colorado Florida Powered By

Paul Ryan Polarity by State100 90 80 70 60 50 40 30 20 10 0 Wisconsin Virginia Ohio Colorado Florida Powered By

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Paul Ryan 24 Hour "Flash" Report

by Crowdverb on Aug 14, 2012

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