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Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
Crowdfunding for Makers
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Crowdfunding for Makers

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Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com

Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com

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Transcript

  • 1. CROWDFUNDING for makers
  • 2. crowdfunding Maker movement
  • 3. $10,266,845  
  • 4. $1,438,765  
  • 5. $12,814,196  
  • 6. But it’s not just about money BUILD A CUSTOMER BASE HAVE EARLY PROOF OF CONCEPT MARKET YOUR IDEA REDUCE RISK crowdfunding lets you…
  • 7. 1 Tell a story
  • 8. 1 Show you can execute Use visuals Be personal Facts tell stories sell Demonstrate your passion
  • 9. 2Do the groundwork
  • 10. Calculate costs research Analyze risks plan good campaign!
  • 11. Delivery Delays Unfulfilled rewards Lose money Unrealistic target
  • 12. 3 make awesome rewards
  • 13. this awesome.
  • 14. EARLY bird PRICING SPONSORSHIP NEED MORE ideas? BUNDLING
  • 15. 4 Have a good marketing plan
  • 16. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Create initial momentum Update regularly Manage your community Final push
  • 17. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Reach out online & offline
  • 18. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Make a landing page!
  • 19. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Create initial momentum Aim for contributions on 1st day Launch party!
  • 20. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Update regularly Prepare templates Pre-record thank you videos Schedule Tweets
  • 21. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Manage your community Final push
  • 22. Let’s recap! 1 2 3 4
  • 23. Let’s recap! 1 2 3 4 Tell a story Do the groundwork Make awesome rewards Have a marketing plan
  • 24. Why crowdonomic? Local platform Marketing specialists Hands-on campaign support It’s all about you
  • 25. Get in touch! alyssa.reinoso@crowdonomic.com @crowdonomic www.crowdonomic.com

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