Crowdfunding for Makers

768 views
605 views

Published on

Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
768
On SlideShare
0
From Embeds
0
Number of Embeds
75
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crowdfunding for Makers

  1. 1. CROWDFUNDING for makers
  2. 2. crowdfunding Maker movement
  3. 3. $10,266,845  
  4. 4. $1,438,765  
  5. 5. $12,814,196  
  6. 6. But it’s not just about money BUILD A CUSTOMER BASE HAVE EARLY PROOF OF CONCEPT MARKET YOUR IDEA REDUCE RISK crowdfunding lets you…
  7. 7. 1 Tell a story
  8. 8. 1 Show you can execute Use visuals Be personal Facts tell stories sell Demonstrate your passion
  9. 9. 2Do the groundwork
  10. 10. Calculate costs research Analyze risks plan good campaign!
  11. 11. Delivery Delays Unfulfilled rewards Lose money Unrealistic target
  12. 12. 3 make awesome rewards
  13. 13. this awesome.
  14. 14. EARLY bird PRICING SPONSORSHIP NEED MORE ideas? BUNDLING
  15. 15. 4 Have a good marketing plan
  16. 16. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Create initial momentum Update regularly Manage your community Final push
  17. 17. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Reach out online & offline
  18. 18. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Make a landing page!
  19. 19. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Create initial momentum Aim for contributions on 1st day Launch party!
  20. 20. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Update regularly Prepare templates Pre-record thank you videos Schedule Tweets
  21. 21. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Manage your community Final push
  22. 22. Let’s recap! 1 2 3 4
  23. 23. Let’s recap! 1 2 3 4 Tell a story Do the groundwork Make awesome rewards Have a marketing plan
  24. 24. Why crowdonomic? Local platform Marketing specialists Hands-on campaign support It’s all about you
  25. 25. Get in touch! alyssa.reinoso@crowdonomic.com @crowdonomic www.crowdonomic.com

×