The Crowdfunding                         Success Pattern:                                         Brian Meece & Jed Cohen ...
Who are these guys? © 2013 RocketHub. All Rights Reserved.
What is crowdfunding?     … an event that harnesses your network for:                  •  funds                  •  awaren...
                               The two branches: Perks-based:                            Investment-based: •  Offer goods/...
RocketHub tomorrow: Perks-based:                            Investment-based: •  Offer goods/services                 •  O...
It’s nothing new…       Date: 1885      Project: Build a pedestal      for the Statue of Liberty.      Raised: $102,000   ...
                                    The revolution:          1885          2012© 2013 RocketHub. All Rights Reserved.
How does it work?                     The Three Pillars© 2013 RocketHub. All Rights Reserved.
I. The Project  Be great  Make a statement  Tell us why© 2013 RocketHub. All Rights Reserved.
I. The Project                                                 “Games can be better.                                      ...
II. The Network         Width         Depth© 2013 RocketHub. All Rights Reserved.
II. The Network                                         Marc Scheff’s strategy:                                          ...
III. The Goods      Sell the journey      Levels of impact      Fun exchange© 2013 RocketHub. All Rights Reserved.
III. The Goods                                              Andy Krafsur’s strategy:                                      ...
Don’t believe the myths!              “If you build it, they will come!”© 2013 RocketHub. All Rights Reserved.
Don’t believe the myths!        Do: Prime the pump, then publicize!    •  Motivate your first followers pre-launch    •  M...
Don’t believe the myths!                   “Internet angels will appear!”© 2013 RocketHub. All Rights Reserved.
Don’t believe the myths!       Do: Set a reasonable financial goal.                         Average contribution: $75     ...
Don’t believe the myths!                         “The hard part is over.”© 2013 RocketHub. All Rights Reserved.
Don’t believe the myths!               Do: Plan the work & work the plan.                             •     Build a team  ...
                                 Who it works for:     User: Individual or org. with…            •  core group of supporte...
                            Who it will work for:     User: Business or Start-Up with…           •  core group of supporte...
Be our friend:                                          @RocketHub                                          Facebook.com/R...
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RocketHub: The Crowdfunding Success Pattern

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RocketHub presentation delivered to the Crowdfund Texas event held in Austin on January 8th, 2013

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RocketHub: The Crowdfunding Success Pattern

  1. 1. The Crowdfunding Success Pattern: Brian Meece & Jed Cohen Founders, RocketHub Inc.© 2013 RocketHub. All Rights Reserved. RocketHub.com
  2. 2. Who are these guys? © 2013 RocketHub. All Rights Reserved.
  3. 3. What is crowdfunding?  … an event that harnesses your network for: •  funds •  awareness •  feedback© 2013 RocketHub. All Rights Reserved.
  4. 4.   The two branches: Perks-based: Investment-based: •  Offer goods/services •  Offer debt/equity •  Legal & operating •  NOT legal… yet!© 2013 RocketHub. All Rights Reserved.
  5. 5. RocketHub tomorrow: Perks-based: Investment-based: •  Offer goods/services •  Offer debt/equity •  Legal & operating •  NOT legal… yet!© 2013 RocketHub. All Rights Reserved.
  6. 6. It’s nothing new…  Date: 1885 Project: Build a pedestal for the Statue of Liberty. Raised: $102,000 (2012: ~$2.5MM) Contributors: >120,000 Average: $0.85 / person (2012: ~$21 / person)© 2013 RocketHub. All Rights Reserved.
  7. 7.   The revolution: 1885 2012© 2013 RocketHub. All Rights Reserved.
  8. 8. How does it work?  The Three Pillars© 2013 RocketHub. All Rights Reserved.
  9. 9. I. The Project Be great Make a statement Tell us why© 2013 RocketHub. All Rights Reserved.
  10. 10. I. The Project “Games can be better. We as a community can make games better. We do not have to wait on corporate giants to make games better. The first steps will be small... but they will lead to great things.” – James Portnow Crowdfunded $150,000 to launch game publishing company.© 2013 RocketHub. All Rights Reserved.
  11. 11. II. The Network Width Depth© 2013 RocketHub. All Rights Reserved.
  12. 12. II. The Network Marc Scheff’s strategy:  Built a team of 28 artists  Created a Twitter flash-mob  Featured in 25 publications.© 2013 RocketHub. All Rights Reserved.
  13. 13. III. The Goods Sell the journey Levels of impact Fun exchange© 2013 RocketHub. All Rights Reserved.
  14. 14. III. The Goods Andy Krafsur’s strategy:  Raised $42,000  Created Spira’s new wave-spring running shoe  Leveraged customer base© 2013 RocketHub. All Rights Reserved.
  15. 15. Don’t believe the myths! “If you build it, they will come!”© 2013 RocketHub. All Rights Reserved.
  16. 16. Don’t believe the myths! Do: Prime the pump, then publicize! •  Motivate your first followers pre-launch •  Meet, call, email – personal contact is best •  Spiral out through your network© 2013 RocketHub. All Rights Reserved.
  17. 17. Don’t believe the myths! “Internet angels will appear!”© 2013 RocketHub. All Rights Reserved.
  18. 18. Don’t believe the myths! Do: Set a reasonable financial goal. Average contribution: $75 Goal of $750 ~ 10 contributions Goal of $7,500 ~ 100 contributions Goal of $75,000 ~ 1,000 contributions© 2013 RocketHub. All Rights Reserved.
  19. 19. Don’t believe the myths! “The hard part is over.”© 2013 RocketHub. All Rights Reserved.
  20. 20. Don’t believe the myths! Do: Plan the work & work the plan. •  Build a team •  Organize your contacts •  Prime the pump •  Celebrate milestones •  Close strong© 2013 RocketHub. All Rights Reserved.
  21. 21.   Who it works for: User: Individual or org. with… •  core group of supporters •  clear project goal Timeframe: 30 – 45 Days Fundraising sweet-spot: $3,500 - $35,000 Stats: Avg. contribution ~ $75 Fees: 8-12% of All Funds Raised© 2013 RocketHub. All Rights Reserved.
  22. 22.   Who it will work for: User: Business or Start-Up with… •  core group of supporters •  clear project goal Timeframe: 30 – 45 Days Fundraising sweet-spot: $20,000 – $500,000+ Stats: Avg. investment ~ $500 – $1,000 Fees: TBD© 2013 RocketHub. All Rights Reserved.
  23. 23. Be our friend: @RocketHub Facebook.com/RocketHub support@rockethub.com Brian Meece & Jed Cohen Founders, RocketHub Inc.© 2013 RocketHub. All Rights Reserved. RocketHub.com

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