Subotron: PR Quest: Promoting Your Game Can Be An Adventure!
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Subotron: PR Quest: Promoting Your Game Can Be An Adventure!

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If you are on any social media, you are de facto working in PR for your game. Don't be scared, level up and slay the PR monsters in a daring adventure!

If you are on any social media, you are de facto working in PR for your game. Don't be scared, level up and slay the PR monsters in a daring adventure!

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Subotron: PR Quest: Promoting Your Game Can Be An Adventure! Subotron: PR Quest: Promoting Your Game Can Be An Adventure! Presentation Transcript

  • Trevor Longino Head of Marketing & PR, GOG.com PR Quest: The Adventure to Make your Game Famous!
  • Partner companies 100+ Unique visitors / month 1.7M+ Downloaded games 10M+ Countries with paying users 190+ GOG.com is the second-largest independent digital game distributor on the market GOG.com is the largest 100% DRM-free distributor in the world
  • YOU are a Public Relations contact for your company
  • Beginning Your Adventure
  • You Need 3 Things: Honesty Creativity Delight
  • The Shield of Honesty
  • The Shield of Honesty ●When a Launch Goes Wrong ●What Went Wrong: ●Communication between devs and partners ●Communication between devs and community ●What Went Right: ●Team Members commitment to GOG.com values ●Communication between GOG.com and community
  • The Shield of Honesty ●When You Don’t Prepare for Change ●What Went Wrong: ●Considering what the change meant to users ●Informing users & communicating honestly upfront ●What Went Right: ●Commitment to engage community more in discussion
  • Hey! Listen! ●Tell your fans when things go wrong--or right! ●Communicate Change Clearly
  • The Sword of Creativity
  • ●A Double-Edged Sword ●What Went Wrong: ●We didn’t know how gamers made use of GOG ●Once we were aware of strong reaction, didn’t adjust ●What Went Right: ●GOG.com got massive press coverage ●Learned a lot about our users & future marketing The Sword of Creativity
  • ●Doubling Down on Success ●What Went Wrong: ●Too Much of a Good Thing ●Coordinating Message Across All Media ●What Went Right: ●Reputation Shift for Media ●Massive coverage & foot traffic The Sword of Creativity
  • Hey! Listen! ●Not all creative ideas are great ones ●Be obsessed with being different
  • The Triforce of Delight
  • Building Delight into your DNA
  • The Delight of Free ●50% of free copies given away to new accounts ●33% of those new accounts come back to GOG & buy again Note: You probably can’t give away your game--you’ll go broke. •but what *can* you give away? Walkthroughs, Let’s Plays, demos, etc..
  • The Delight of Fair ●Charging flat prices worldwide gets around $1 = €1 / £1 ●More than 10 million downloads coming from every country in the world
  • The Delight of Love
  • Hey! Listen! ●Find the unexpected awesome thing and do it ●When you delight people, they trust you and will want to buy the next game you make, too!
  • 5 Things You Can Do Now
  • Speak Differently +
  • Encourage Involvement +
  • Show Excitement! +
  • Be Visible
  • Show Humanity+ +
  • Hey! Listen! ● Honesty: talk like humans to your fans ● Creativity: find the better way ● Delight: surprise and amazement builds brands Questions?
  • Hey! Listen! ● Honesty: talk like humans to your fans ● Creativity: find the better way ● Delight: surprise and amazement builds brands Questions?
  • Hey! Listen! ● Honesty: talk like humans to your fans ● Creativity: find the better way ● Delight: surprise and amazement builds brands Questions?
  • It’s Dangerous to Go Alone!