Test Your Marketing Message For Free (Almost!)

Orlando, August 3 2010 Test Your Marketing Message For Free (Almost!) Using Analytics to Gauge Market Interest from Inbound Leads Trevor Longino Head Guy, CrowdTamers.com @CrowdTamers

So Who The Heck Is Trevor? Head Guy at CrowdTamers.com (a social media marketing / Internet marketing training company) President of doterati.com (a local interactive marketing professional Association) Previously: V.P Marketing for Nextelligence.com (NXEL.PK) Director of PR for Web2 Corp (WBTO.OB) Website: http://crowdtamers.com Twitter: @CrowdTamers http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino 407.374.9079 [email_address] Get this presentation online: http://www.slideshare.net/crowdtamers

So What the Heck are You Going to Learn in the Next 45 Minutes?
How to Split Test Email or Social Media Campaigns
Using Google Analytics to Measure Which Message Comes To Your Site Most
Measuring User Engagement on Landing Pages
Determining a Course of Action For Your Traditional Media Campaigns From the Results

So What the Heck is Split Testing? Image credit: http://bit.ly/97zD8p

Getting Started With an Email Split Test 1. Do It Yourself: You need an Email Service Provider You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message You need an email HTML knowledgeable web designer who can make your emails and landing pages for you 2. The Outsourced Approach You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message

Two Different Offers for 1 Product

Two Different Products for 1 Segment Images from Bronto Media

Landing Pages are Key for ROI! Images from Bronto Media

How Do You Split Test Soc. Media?

Two Paths to Social Media Testing
Different offers to all audiences
Audience will self-select
Use the power of raw numbers across all social media outlets
This can be considered somewhat “shoddy testing,” but it offers reach for your test
Split test similar channels
Tumblr / Wordpress, Digg / Reddit, etc.
Presents “cleaner” test results, but does your brand have the ability to leverage multiple soc. med. channels like this? (Do you have the following?)

So What the Heck is Next? Images from Official Google Blog

How the Heck do You Measure Them? Images from Official Google Blog Campaign Tagging Link Tracking Advanced Segmentation Reports & Analysis

Campaign Tagging http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

http://crowdtamers.com/?utm_source=twitter&utm_medium=social&utm_term=socialmediatraining_internetmarketingtraining&utm_content=50%25off&utm_campaign=awesome_ads Who the Heck is Going to Click This?

http://bit.ly/ca6ntd (yes, that's the same link)

Build Your Segments

Drilldown by custom segment:
Total Visits
Time on site
Pageviews
Opt ins
Return visits
Social engagement

If You've Built Your Links & Segments Correctly
You Will Know:
What message got the most visits by media type
What message got the best user engagement
What message equates to the highest profit for your business

What Is Your Success Metric?
Sales?
Leads?
Branding?
Landing page should route to sales funnel; measure the resulting sales to determine best campaign
Measure for signups
Measure for time on site and pageviews

Convert Your Message
Email
Social Media
Rich Media
Direct Mail / Fliers / Brochures
PR, Surveys, Telemarketing,
Broadcast (obviously)

So, Did You Learn:
How to Split Test Email or Social Media Campaigns
Using Google Analytics to Measure Which Message Comes To Your Site Most
Measuring User Engagement on Landing Pages
Determining a Course of Action For Your Traditional Media Campaigns From the Results

Questions?
Website: http://crowdtamers.com Twitter: @CrowdTamers http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino 407.374.9079 [email_address] Get this presentation online: http://www.slideshare.net/crowdtamers Follow OMS @OMSummit Join in the conversation: #OMSORL Shy? Send a question @CrowdTamers

Thank You Visit www.onlinemarketingsummit.com f or more information Follow us @OMSummit

Test Your Marketing Message For Free (Almost!)

by CrowdTamers on Aug 02, 2010

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Test Your Marketing Message For Free (Almost!) — Presentation Transcript

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