How to Leverage a Crowd to Generate Quality Content


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Learn how crowdsourcing works to generate quality content at scale.

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  • Build a pool of writers and editors specialized in different parts of the content creation process to create speed and efficiency.
  • Cost: it is more cost effective than training/hiring for inhouse
  • In the Wealth of Nations, Smith identified 18 steps a pin maker conducts to make a pin.Lets consider an example in the world of content marketing.
  • Cost: it is more cost effective than training/hiring for inhouse
  • You need more than writers to create quality content. This is where you can introduce the need for writers, editors and subject matter experts and how difficult it is to
  • We know everyone is concerned about quality when crowdsourcing – this page is here to introduce quality and resolve any myths surrounding crowdsourcing and quality. The slide that follows breaks down the steps that one must take to ensure quality when crowdsourcing.
  • Test for skill level and job responsibility (writer, editor, moderator)Segment by subject matter expertise
  • This is the first step in framing your project. You have identify what you want out of the project, ensure quality of the project and how you will determine success.
  • Gain all of the benefits of crowdsourcing but add an elastic element. (ability to scale up or down at will)
  • How to Leverage a Crowd to Generate Quality Content

    1. 1. #cmworld “How to Leverage a Crowd to Generate Quality Content” Stephanie Leffler CEO of CrowdSource @crowdsource
    2. 2. #cmworld Problem: Creating Content at Scale 64% of B2B and 51% of B2C content marketers are challenged with producing enough content. (Content Marketing Institute)
    3. 3. #cmworld crowdsourcing is not outsourcing What is Crowdsourcing?
    4. 4. #cmworldLeverage writers’ unique strengths!
    5. 5. #cmworld
    6. 6. #cmworld Common Article Creation Workflow Research Topic Perform Keyword Research Write an Engaging, Sharable Title Write an SEO Focused Title Write an Enticing Meta Description Write the Article Choose a Sharable/Pinable Image Identify Related Pages for Interlinking Proofread
    7. 7. #cmworld Profile Skills, Experience and Preferences
    8. 8. #cmworld What About Quality?
    9. 9. #cmworld Pre-Qualify & Test
    10. 10. #cmworld Define Guidelines and Rubric
    11. 11. #cmworld Compensate & Reward to Motivate Level Based Pay Bonuses
    12. 12. #cmworld Build Your Own Crowd? Used a Managed Solution? Speed Cost Scale
    13. 13. #cmworld For more information please contact: 855-276-9376
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